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The Quantitative Research About Griffith University Hotel Facilities

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The Quantitative Research about
Griffith University Hotel Facilities

Course Name: 1002HSL Introduction to Research

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Introduction
This report is to assess, from the view of professions in event and facilities management, the importance and performance of the existing facilities in city hotels of Griffith University in order to identify the critical factors in better operation and execution of hotels. The rapid development and expansion of hospitality industry has made hotel industry much more competitive than before, thus, how to promote the operation and execution become a significant issue in surviving in fierce competitive business environment. Among those critical issues of success in managing hotels, the service segment is in particular of importance in that it is directly accessed by customers or travellers and they are inclined to rate hotels on those service (Roger, 2011). Therefore, it is quite necessary to elevation how importance of existing facilities towards guests and the current performance of those facilities in the hotels.

The Griffith University Hotel, being operating for a relative long period in the service industry, has established its good reputation and occupied a certain part of market shares. While, it still suffers from threads from low priced hotels and other rivals who are continuingly promoting hotel environment and service. In order to maintain the current volume of guests and probably increase it, the examination is conducted to deal with the competitive pressures. Currently, there are seventeen categories of facilities utilized in the city braches of the Griffith University to serve customers, such as family restaurant, tennis court and express check out in-room cable television, express check-out, a-la-carte restaurant, free daily newspaper and the swimming pool.

Generally, there are

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