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Today the real estate business is one of the fastest growing businesses in Bangladesh and it plays an important role in the Bangladeshi economy. This research paper focuses on the marketing system of the real estate business in Bangladesh. Presently Bangladesh is a developing and also over populated country. Dhaka is the capital of Bangladesh. This city is very important for everything because everything is based on this city. For that reason this city is densely populated. From 1985 the concept of living in a flat has been started and also the real estate business has become more popular. The slogan used by the business is ‘our creation your dream’. This is a dream about someone’s home. This topic was chosen because many people know very little about Bangladesh and Bangladeshi business and because of my own interest and personal experience.

This paper will firstly evaluate the real estate business culture in Bangladesh. Secondly the marketing system will be critically appraised. Finally recommendations will be given on how to improve this business.

Chapter 2: Literature Review
Bangladesh is a developing country, and as is common in many such countries, everything is centralized so every business based in Dhaka city. Nowadays Dhaka is a overpopulated city. That is the main reason for the growth of real estate business, because people needs more house for living. “More than 260 companies are working or doing business in Dhaka (According to REHAB 2004)Real Estate & Housing Association of Bangladesh". So it is proof that real estate business is rapidly growing business in Bangladesh.

This research paper focuses on marketing system of real