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The Redesign of Hershey’ S Performance Management System to Appeal to the Diverse Groups That It Employs

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Submitted By yummy224
Words 794
Pages 4
“Marketing Strategy for Products”

Date: October 29, 2011

Abstract
In my formal research I will discuss the type of product the company will offer and identify its primary characteristics. I will discuss the product branding strategy. I will also discuss how the product fits within a product line and the depth and breadth of the line. Lastly, I will explain how the product and target market strategies fit with the organizational strategy.

PurseswithPersonality is an online based company, which sells purses and accessories of all kinds. If we don’t have it, ask and we will try to get it. I would consider this a shopping product. My customers would have the convenience of shopping at their discretion. The website is accessible 24 hours a day 7 days a week. I would also make sure my customers have customer service available all day as well. One of my company’s characteristics is a competitive advantage in that we have more disposable income over a boutique styled accessory and purse store, because I don’t have to pay leasing fees. That money can go towards paying bills or purchasing more merchandise. Other characteristics of my company would be, to sustain a work environment full of dignity and respect. Make employees feel they and the job they do are important. I would develop great leaders, which leads to loyalty. I think recognizing employee contribution is an important characteristic as well. Getting involved would have to be a priority. Once you decide to go into business you should have already answered the following questions. What business are we in? What benefits do we want to provide to the consumer? Who is our competition? (Iacobucci, 2011, p. 59) Once we know who we are we can better identify which direction we want to go.

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