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The Role of Innovation in Business

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The role of innovation in business

Introduction

Innovation is defined in Schumpeter's Theory of Economic Development (1912) in the field of economics. In Schumpeter’s view, innovation is the process that introduces new combinations of production factors into the production system to get potential profits (Shelton, 2009). Schumpeter argued that innovation is composed of five aspects: the introduction of new products, generation of new technologies, exploration of new markets, acquirement of new materials, implementation new organizational forms (Shelton, 2009). As the famous statement of Ralph Waldo Emerson goes, “If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door”. The innovation in business has become more and more important nowadays. Continuous innovation is a significant factor for the success of a company. However, is it true that as long as the company can achieve sustainable innovation, it can become successful? This might not be totally right. This essay analyses the role of innovation in business and critically analyzes how innovative strategies can provide businesses with a competitive advantage in their market sectors through the case of Apple Inc and Coca-cola.

Discussion

Firstly, it comes to prove the correctness of the statement supported by a situation of real case in business. Schumpeter believed that new combinations of production factors not only can provide the impetus for national economic growth, but also can promote and maintain the operation of capitalism. What is successful innovation? It can be defined in various ways. Nevertheless, one thing that only matters is whether and how much wealth an innovation creates (More, 2006). Successful innovation is by no means a pure technical

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