The Role of Perception in the Decision Making Process

In: Psychology

Submitted By anita47f
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The Role of Perception in the Decision Making Process.
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The Role of Perception in the Decision Making Process
Perception is more important than reality. It doesn’t matter what is reality if a person views it differently. One’s behavior is a direct result of the way he or she sees things. Two people may experience an event together, a car accident, for example; when interviewed there will be similarity in their accounts, but each will have a unique interpretation of the details. Why is this?

According to Stephen P. Robbins, “The world as it is perceived is the world that is behaviorally important,” (Robbins, 2005, p. 134). Because people act on their perceptions, each person’s perception is his or her reality. This explains how reality can be different for different people.

Perception must be considered in organizational behavior. Perception effects management decisions, whether deciding to hire a new employee, giving a performance review, or making a major decision regarding the direction to take their business. Perception also determines an employee’s job satisfaction and performance.

Factors influencing perception are threefold, the perceiver, the situation, and the target or subject (Robbins, 2005, p. 135). One interprets situations or information in light of his or her own attitudes and experiences. If a person has had positive experiences in a similar situation, or with a similar type of manager or employee, he or she will perceive the new experience in light of the past and bring pre-conceived ideas, opinions, and expectations to their interpretation. This may cause positive or negative perception. Often the perceiver may not evaluate new data because he or she will not look past his or her initial evaluation. A business could lose an opportunity of an innovative idea because it was...