...___________________ Score: ___________________ / 100 Part 1 Reading Comprehension (Total: 20 marks) Magazines Around the World Apart from the textbooks that students use at school, can you guess what is the most common and accessible type of reading format throughout the world? We see them daily on sale. You can get them from convenience stores, supermarkets and even from the Internet. Do you have any idea what they are? Yes, they are magazines. There is a vast variety of magazines around the world. They can be about cars, yachting, celebrities, health, business, cosmetics, literature, etc. Due to their wide variety, they account for much of our entertainment in life, and are a source of information as well. A) Time Time is a weekly American news magazine that covers mostly human issues. Its first issue was released in 1923. Today, Time has become an influential magazine around the world. One of the many features of Time is the annual cover story ‘Person of the Year’. People who have the biggest effect on the year’s news will be chosen as the main topic of the cover story. In the past, people such as Adolf Hitler or Joseph Stalin have been chosen as ‘Person of the Year’. In terms of style, Time is also known for its standard design ― a red border on the front page. It was changed for the very first time into a black border after the 911 attacks as an expression of mourning. B) Cosmopolitan Cosmopolitan is a monthly women’s magazine published in many countries...
Words: 1889 - Pages: 8
...124124235What makes the good ones effective? Can they be further enhanced? How? Analysis of visual strategies should include discussions of the relevant elements to your ad such as focal point, composition, foreground, background, juxtaposition, color usage, light quality, contrast, etc. Analysis of verbal strategies should include discussion of word choices, figurative languages, any innuendoes, clichés, plays on words, puns, etc., and should pay particular attention to how these choices correspond to the visual strategies of the ad in the creation of the overall meaning. The Lynxjet ad is very entertaining, humorous, but overall subtle. The theme to the product campaign is the ‘Mile High Club’, where sexy stewardesses on the ‘Lynxjet’ airline are pampering the male passengers; giving them massages, spa treatments and other sorts of pleasure at their service. The script featured on the ad states, ‘The Lynxjet Mile High Club, it’s luxury that other airlines can only dream of.’ This is clever in that the advert makes the audience feel like they’re part of some special, elite club, and they too have the potential to experience this fantasy. The ideal target market for Lynxjet deodorant spray are males aged 15-25 years, as they are at an age where they sweat more frequently, are beginning to impress and date women, and generally have a lower socioeconomic status, due to their lower education level. The main advertising objectives for Lynxjet are the following… • For audience...
Words: 1630 - Pages: 7
...PROBABILITY ASSIGNMENT 1. The National Highway Traffic Safety Administration (NHTSA) conducted a survey to learn about how drivers throughout the US are using their seat belts. Sample data consistent with the NHTSA survey are as follows. (Data as on May, 2015) Driver using Seat Belt? | Region | Yes | No | Northeast | 148 | 52 | Midwest | 162 | 54 | South | 296 | 74 | West | 252 | 48 | Total | 858 | 228 | a. For the U.S., what is the probability that the driver is using a seat belt? b. The seat belt usage probability for a U.S. driver a year earlier was .75. NHTSA Chief had hoped for a 0.78 probability in 2015. Would he have been pleased with the 2003 survey results? c. What is the probability of seat belt usage by region of the Country? What region has the highest seat belt usage? d. What proportion of the drivers in the sample came from each region of the country? What region had the most drivers selected? 2. A company that manufactures toothpaste is studying five different package designs. Assuming that one design is just as likely to be selected by a consumer as any other design, what selection probability would you assign to each of the package designs? In an actual experiment, 100 consumers were asked to pick the design they preferred. The following data were obtained. Do the data confirm the belief that one design is just as likely to be selected as other? Explain. Design | Number of Times Preferred | 1 | 5 | 2 | 15 | ...
Words: 1453 - Pages: 6
...Interests Profile explained that I am kind of person who likes assisting others, and I enjoy social interaction and helping people overcome their personal problems. The interest profile from O*Net rated me with a score of 34 for being social, a 31 for enterprising, and a 30 for artistic. As I reflected back on this information, I understood that it suited me very well. I am going to utilize the personality traits that the tests pointed out in my future career. The ideal career that I am striving towards is to write for a famous fashion magazine. The personality tests that I took pointed out characteristics that will be very useful in my future plans to reach this goal. A magazine writer must be social and outgoing in order to get news that is of interest to readers. As mentioned before, the Myers Briggs test revealed that I ultimately am very social and am a “seller.” The Career Interests profile said I enjoy social interaction, which obviously is a very important characteristic that is needed to be a successful magazine writer. The O*Net Interest profile gave me a high score in being enterprising. I valued this characteristic because in order to get ahead in the working world you must be creative and different. In order to achieve this goal of becoming a magazine writer I plan on gaining valuable experiences. In my future years to come at Rutgers I plan...
Words: 516 - Pages: 3
...groups, as well as the weakness associated with the tests. There are also some weaknesses to IQ testing which include being able to properly design a test to accurately determine intelligence across a broad range of society. Since IQ testing is used on a variety people from different backgrounds, there is no guarantee that it will be 100% accurate. A big weakness in IQ testing is the many different tests which are available that can result in a huge disparity in testing scores. In order to achieve optimum results recipients must be well fed, rested, and focused. Culture plays a major role in the success or failure of an IQ test. In other words, if the recipient of the test is not familiar with the culture in which the test is being given and the administrator of the test is not properly trained then the tests results could be inaccurate. Some may claim that IQ tests are not a valid way to measure intelligence, while others believe that IQ tests are accurate. There are many disparities that exist in the IQ test scores of people from...
Words: 685 - Pages: 3
... discussion of the research and references (1). Target audience of Scholarly Journal Articles is limited. It is another scientists, the interested students. As opposed to Scholarly Journal Article, Popular Magazine Article is a periodic publication containing pictures and stories and articles of interest to those who purchase it or subscribe to it(2).They are written by the people who do not have any specialty or higher education degree. The...
Words: 469 - Pages: 2
...CompuStar Game 3, Team 1 Spring 2008 Executive Personnel: Jason Juren VP Finance Tameisha Smith VP Advertising Reagan Simpson VP Sales Management Monica Greak VP Brand Design Marketplace Marketing Plan Marketing 5332: Executive Decisions in Marketing I. Executive Summary - CompuStar started the first year very optimistic that it could design a strong brand and create a powerful advertising campaign that would lead us to dominance in the market. Our optimism regarding our brand design was well placed, and as of Q5 we have maintained the strongest workhorse brand with a score of 72. We expect this score to improve even further in Q6 given the new R&D items we have purchased (New Word Program & High Speed modem). While the CostCutter brand has been a bit more volatile (We no longer had the best brand as of Q5 68 versus MicroChip's 72) we believe that our coming changes to the brand will give us the strength we need to recapture the market and re-establish ourselves as the premier CostCutters. In year two we plan to continually redesign our brands as we learn from our competitors and as we gather more market data. We have also planned the launch of an Innovator brand and a Traveler brand. These brands are simply copies of the best brands on the market. We feel that by doing this we can capture the under-served markets in which...
Words: 13996 - Pages: 56
...Decisions in Marketing Company Name: CompuStar Game 3, Team 1 Spring 2008 Executive Personnel: Jason Juren VP Finance Tameisha Smith VP Advertising Reagan Simpson VP Sales Management Monica Greak VP Brand Design Marketplace Marketing Plan Marketing 5332: Executive Decisions in Marketing I. Executive Summary - CompuStar started the first year very optimistic that it could design a strong brand and create a powerful advertising campaign that would lead us to dominance in the market. Our optimism regarding our brand design was well placed, and as of Q5 we have maintained the strongest workhorse brand with a score of 72. We expect this score to improve even further in Q6 given the new R&D items we have purchased (New Word Program & High Speed modem). While the CostCutter brand has been a bit more volatile (We no longer had the best brand as of Q5 68 versus MicroChip's 72) we believe that our coming changes to the brand will give us the strength we need to recapture the market and re-establish ourselves as the premier CostCutters. In year two we plan to continually redesign our brands as we learn from our competitors and as we gather more market data. We have also planned the launch of an Innovator brand and a Traveler brand. These brands are simply copies of the best brands on the market. We feel that by doing this we can capture the under-served markets in which...
Words: 14018 - Pages: 57
...FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels is laid out for magazines in general...
Words: 15242 - Pages: 61
...and History, Sightseeing and Daily Life, Culture and Food. I will not record your score on quizzes. You can read each passage as many times as you like and take the quiz as many times as you like. The quizzes are meant only to help you monitor yourself. You will read one essay each week. I will tell you which ones to read for weeks 3-6 . When you complete an essay and its quiz, fill in the table on the back. I will check your chart at the end of the session. This is part of your grade, so make sure that you have read the assigned readings each week. For week 7, you will choose your own article from any magazine. You should choose an article of 1-2 pages on a topic you are interested in. You can use any magazine either online or in print. At the beginning of week 7, I will ask you to bring the article to me to check. * During week 3, you will work in a group and give an oral summary of one of the articles. * During weeks 4 and 5, you will write a group summary of one of the articles. * During week 6, you will hand in an individual summary of one of the articles. * During week 7 and 8, you will hand in an individual summary and give a short presentation of your chosen article. * http://webspace.webring.com/people/bc/call4allus/readinglab.htm 400 Outside Reading Name__________________________________ | Chapter # | Passage # | Title | Quiz Score | Week 3 | Chapter 1 | Passage 6 | Melting Pot or Salad Bowl | _____________...
Words: 365 - Pages: 2
...Institute, measures globalization on economic, social, and political dimensions. Provide a brief description of this index and its ranking. Specifically, what factors are considered in calculating the index? Find the most recent ranking, and identify the 10 countries with the lowest and highest Globalization Index. Do you notice any trends or similarities among the countries listed? Chapter 1, globalEdge Question 2 Week Two Transparency International's Corruption Perceptions Index (CPI) is a comparative assessment of a country's integrity performance. Provide a description of this index and its ranking. Using the most recent data, identify the five countries with the lowest and the five with the highest CPI scores according to this index. Do you see any trends between CPI scores and the level of economic and social development of a country? Chapter 7, globalEdge Question 2 Week Three A.T. Kearney's annual Global Services Location Index (GSLI) evaluates the attractiveness of countries as an offshore destination. Locate the most recent study, and prepare a short report addressing the following questions: How is the Global Services Location Index calculated? According to the ranking, which 10 countries are the best destinations for providing outsourcing activities? Why do you think these countries are attractive as potential location for offshore services? Chapter 2, globalEdge Question 1 Week Four You are working for a company that is planning to invest in a foreign country. Management...
Words: 381 - Pages: 2
...English final Name Professor Course Date Part I Anna Wintour, the editor in chief of the American Vogue Magazine is one of the characters depicted in the film The September Issue. The film is a documentary by R.J Cutler and his crew as they followed the daily routine of Wintour, which includes consulting with designers such as Oscar Del La Renta. In the film, Cutler gains access to her home and viewers can see her climbing chauffeur driven luxury cars. As the film opens, Wintour explains that fashion can make people nervous at time. In the film, Wintour lives to her reputation of being cold and detached. Wintour’s character is further highlighted by her relationship with Grace Coddington, Vogue’s creative director. According to The Independent (2014), Coddington’s character is opposite that of Wintour because she is approachable and cheerful. Wintour’s attitude towards her subordinates is further shown by the way she treats Coddington. She sometimes embarrassingly rejects her concepts and remains devoted to her lead feature: Sienna Miller. One of her signature looks is cutting her hair into the bob hairstyle, which she has retained since the 1960s. The September Issue follows Wintour during her shows and it highlights her demanding nature when she got the Milan Fashion Week moved another date to suit her schedule. This shows that Wintour not only runs a fashion magazine, but the entire fashion industry. At one instance, she meets the leading designer of Yves Saint Laurent....
Words: 2925 - Pages: 12
...Customer Loyalty in Indonesia (study case Honda beat and Telkomsel) Nur Endah Lizarifin Customer Loyalty Customer loyalty is the result of consistently positive emotional experience, physical attributebased satisfaction and perceived value of an experience, which includes the product or services. Customers exhibit customer loyalty when they consistently purchase a certain product or brand over an extended period of time. As an example, many customers stick to a certain travel operator due to the positive experiences they have had with their products and services. Customer loyalty is the key objective of customer relationship management and describes the loyalty which is established between a customer and companies, persons, products of brands, the individual market segments should be targeted in terms of developing customer loyalty. Four different reasons for loyalty should be promote Psychological Customer might also developing a sense of loyalty to a certain person working for a company. People can build up a good relationship with a bank advisor they have known for several years and who has always fulfilled their expectations. The fact that people develop a sense of loyalty can be described as a psychological reason to stick to a specific product. Economic In business to business markets, it might also be possible that customer loyalty results from the fact that switching to another company would lead to the company facing economic disadvantages. In this case, loyalty...
Words: 1358 - Pages: 6
...Entrepreneurial Leadership Todd L. Mead April 16th, 2012 Entrepreneurial Leadership Entrepreneurs are at the heart of the American private enterprise system. Although the US operates under a modified capitalism economic structure where the US government regulates business to a certain extent through rules, regulations and monetary policies, it lies within our basic liberty and freedom to take a good idea and turn it into a safe and legal service or product that meets the needs and wants of consumers with minimal governmental interference. Without entrepreneurs, or the restriction of entrepreneurial growth, the US would or could become a socialistic or even communistic state where its citizens would rely on the government to provide them with their basic needs, including employment. Without entrepreneurs technology advances would be stagnant. Entrepreneurs take great risks. But it’s the road that leads to the rags-to-riches dream and keeps America on top of the business world. Pioneering capitalists and entrepreneurial leaders didn’t have the advantage of being able to study business geniuses and learn their leadership styles and how they would approach methods leading to business success. They were the geniuses that paved the road for the way we do business today. Thanks to those first pioneers and others that followed through the industrial revolution and beyond, today we have many business giants we can study to get an idea what it takes to be a successful entrepreneur...
Words: 2195 - Pages: 9
...Independent Business Project Syed Hamedullah (4228168) V . Ravi Kumar (4226103) Alpha International Academy St. Lawrence College @ Alpha offers high quality education in a challenging yet student friendly environment.The St. Lawrence College curriculum is designed to meet the challenges unique to international students while exceeding academic expectations through a combination of theory and hands on experience.We offer smaller class size allowing efficient teacher-student interaction, flexible instruction hours and affordable tuition fees. Convenient payment options are available to cater to our students’ financial needs. Programs International Business Management Human Resource Management General Business Business Administration Management General Arts and science Logistics and supply chain management Contact Us Admissions Office punja gutta Phone:55826955 Fax: 816 640 1559 General Inquiries: info@slc-alpha.ca Admission/Registration: admissions@slc- alpha.ca St.Lawrence Main Campus: www.stlawrencecollege.ca Foreign Market Entry Modes The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can | be achieved via | the | following | four | | mechanisms:Exporting | | | LicensingJoint Venture | | Direct Investment Objectives of Alpha International Academy to venture into...
Words: 886 - Pages: 4
