...r Contents This revision guide is intended to guide you to the key essentials necessary for answering questions on Unit 3. You shouldn’t use at it a replacement for your class notes or your own revision notes, but as a way of supplementing them and ensuring you have a firm awareness of major events, individuals and ideas. 1. The seeds of conflict 2. Emergence of Cold War, 1944-53 3. The ‘Thaw’ & ‘Peaceful Co-existence’ 4. The arms impact of the arms race 5. Sin-Soviet relations 6. Détente 7. End of Cold War Reminder of the structure of Unit 3 • Unit 3 = 25% of total marks • Written exam: 2 hours • Answer ONE question from Section A (30 marks), and ONE from Section B (40 marks) - choice of 2 questions in both sections • Section A – discuss an historical issue • Section B – use source material & knowledge to discuss an historical event Section A – themes to explore in your revision: 1. The post-Stalin thaw and the bid for peaceful coexistence in 1950s: a) USSR: Khrushchev b) USA: the responses of Dulles, Eisenhower and Kennedy. • the continuation of the Cold War in the 1950s following the retirement of Truman & death of Stalin, despite the bid for improved relations on the part of the USSR in the form of unilateral cuts in the size of the Red Army and withdrawal from Austria and Finland. • the...
Words: 13995 - Pages: 56
...needs it.DAVID MEERMAN SCOTTMARKETING STRATEGISTAUTHOR OF THE NEW RULES OF MARKETING AND PR • 6. Increasingly, the massmarketing is turning intoa mass of niches.CHRIS ANDERSONAUTHOR OF THE LONG TAIL • 7. Remarkable socialmedia content andgreat sales copy arepretty much the same—plain spoken wordsdesigned to focuson the needsof the reader, listener,or viewer.BRIAN CLARKFOUNDER, COPYBLOGGER • 8. The next time you heara social media myth, question it.Ask for the proof,and ask out loud.DAN ZARRELLASOCIAL MEDIA SCIENTISTHUBSPOT • 9. Bring the best of your authenticself to every opportunity. JOHN JANTSCH AUTHOR OF DUCT TAPE MARKETING • 10. There are no magic wands,no hidden tricks,and no secret handshakesthat can bring youimmediate success,but with time, energy,and determinationyou can get there.DARREN ROWSEFOUNDER, PROBLOGGER Image Credit: Hryck • 11. Your culture is your brand. TONY HSIEH CEO, ZAPPOS.COM TWEET EBOOK! • 12. Focus on thecore problemyour businesssolves & put outlots of content& enthusiasm,& ideas about howto solve that problem.LAURA FITTONFOUNDER, ONEFORTY.COM • 13. You can‟t just askcustomers whatthey want andthen...
Words: 2044 - Pages: 9
...Business Research Report Corporate Conscience and Its Effect On Companies Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary…………………………………………………………………………………………………………………………………3 Introduction…………………………………………………………………………………………………………………………………………….3 Research Findings……………………………………………………………………………………………………………………………………5 Finding Number 1………………………………………………………………………………………………………………………………..5 Finding Number 2………………………………………………………………………………………………………………………………..6 Finding Number 3………………………………………………………………………………………………………………………………..7 Recommendations…………………………………………………………………………………………………………………………………10 Recommendation Number 1…………………………………………………………………………………………………………….10 Recommendation Number 2…………………………………………………………………………………………………………….11 Recommendation Number 3…………………………………………………………………………………………………………….11 Conclusion…………………………………………………………………………………………………………………………………………….11 Referrences…………………………………………………………………………………………………………………………………………..12 Executive Summary The specific purpose of this report is to investigate the claim that companies who adopt a culture of ethics and social responsibility are more efficient. The impact has been identified that this behavior could have inside on performance by adopting an intentionally conscious corporate culture and behavior. Research shows that responsible companies are more profitable, they become desired places to work, and people want to partner with responsible companies...
Words: 4181 - Pages: 17
...make better decisions regarding their actions. Yet, it appears they ignored their responsibility to the public in order to garner the highest gain. Arthur Andersen LLP Arthur Andersen LLP, with its ninety year history, for a long while stood as one of the most well respected, influential, high-earning, and ethical accounting firms in the world. Yet, with the rise of its consulting services, several apparent oversights, the demise of a number of its clients, and questions of the firms relationships with clients; the company came under attack from investors of its clients, regulators, and courts. Without a valid defense, based simply on its profession and who the company was suppose to defend, Andersen found itself answering tough questions and paying millions of dollars in restitution. The result was that Andersen was forced to cease auditing public companies and to end its long history as a well respected accounting practice. There are several legal and ethical issues surrounding...
Words: 3062 - Pages: 13
...dubbed later as the Nazi Party, soon becoming one of it's leaders. In 1923, he tried an overthrow in Munich to seize power in Bavaria, a step necessary to the control of Germany. The revolt was terminated quickly; sending Hitler to prison for nine months. Hitler used his trial to gain national political notoriety and used his time in prison to write his memoir, Mein Kampf. The sales of the book/memoir made him a very wealthy man, though he hid that fact from the German people. After being released, Hitler restructured the Nazi Party, making it a new political force. By June of 1932, it had grown to being the biggest political party in German Parliament, the Reichstag. Though Hitler lost the 1932 presidential election to war hero Field Marshal Paul Von Hindenburg, he was able to use the power of the Nazi Party and its popularity among conservative voters to negotiate an appointment for himself as Chancellor of Germany in January 1933. His ideas of antisemitism, anti-communism and a purity-of-the-Germanic-race ideology found widespread acceptance in Germany and elsewhere. Motives Hitler's motives, to anyone looking close enough, were very clear cut: Kill the Jews. The Jews, according to Hitler were maggots, a virus that had to be eliminated. Hitler saw himself as the German Messiah doing God’s work by destroying the Jew. Let us not forget that all people with three or...
Words: 2647 - Pages: 11
...Economics 2013 Research Paper on Apple Inc. Introduction Apple, Inc. (NASDAQ: AAPL) is an American multinational corporation that designs, manufactures, and markets a range of consumer electronics, personal computers, laptops, portable digital music players, media devices, mobile phones, and related software products. The company’s most famous hardware products include the Macintosh line of computers, the iPhone, the iPod, and the new iPad. The software products offered by Apple, Inc. include the Mac OS X operating system; the iOS mobile operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; the Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film industry software products and Logic Studio, a suite of music production tools. The Company sells its products globally through retail stores, online stores, and third-party cellular network carriers. [1] Currently Apple Inc. has a total of 317 retail stores around the world, including 233 stores in the United States and 84 international stores, along with an online store (www.apple.com) where hardware and software products are sold. [2] Apple Inc. was established by Steven Jobs, Steven Wozniak, and Ronald Wayne on April 1, 1976 in Cupertino, California, to sell the Apple I personal computer kit. [3] These computers were hand built by Steven Wozniak at the time, and first shown to...
Words: 3988 - Pages: 16
...iTHE CUBAN MISSILE CRISIS Module prepared for CIAO By Richard Ned Lebow August 2000 The Cuban missile crisis of October 1962 is generally regarded as the most serious military confrontation of the Cold War. American destroyers deployed along a picket line to intercept Soviet ships transporting missiles and nuclear warheads to Cuba while American air, ground and naval forces prepared for air strikes against Soviet missile sites under construction in Cuba and a follow-up invasion. The Strategic Air Command was put on an unprecedented state of alert – “DEFCON II,” only one step away from “war is imminent.” On Saturday morning,October 27, President Kennedy and his advisors were pessimistic about their ability to preserve the peace. Robert Kennedy, the President’s brother and Attorney General of the U.S., had “the feeling that the noose was tightening on all of us, on Americans, on mankind, and that the bridges to escape were crumbling.”1 In Moscow, the tension was “phenomenal.” On Sunday morning, General Secretary Nikita Sergeyevich Khrushchev and his advisors worried “that Kennedy intended to declare war, to launch an attack” against the Soviet Union.2 That same day, the two leaders reached an accommodation that, in retrospect, turned out to be one of the key turning points of the Cold War. 1 OVERVIEW The “Caribbean crisis,” as it was known in the former Soviet Union, was attributed to the Kennedy administration’s unwillingness to accept the status quo in Cuba. Unalterably...
Words: 7837 - Pages: 32
...Defense or any of its agencies. This document may not be released for open publication until it has been cleared by the appropriate military service or government agency. STRATEGY RESEARCH PROJECT •» BE THE REAGAN WAY: USING LEADERSHIP SKILLS FOR STRATEGIC SUCCESS BY LIEUTENANT COLONEL WILLIAM E. COBURN United States Air Force Reserve DISTRIBUTION STATEMENT A: Approved for Public Release. Distribution is Unlimited. USAWC CLASS OF 2000 U.S. ARMY WAR COLLEGE, CARLISLE BARRACKS, PA 17013-5050 " ■ "■"" "" 20000320 086 USAWC STRATEGY RESEARCH PROJECT THE REAGAN WAY: USING LEADERSHIP SKILLS FOR STRATEGIC SUCCESS by Lieutenant Colonel William E. Coburn U. S. Air Force Reserve Dr. Robert Murphy Project Advisor The views expressed in this academic research paper are those of the author and do not necessarily reflect the official policy or position of the U.S. Government, the Department of Defense, or any of its agencies. U.S. Army War College CARLISLE BARRACKS, PENNSYLVANIA 17013 DISTRIBUTION STATEMENT A: Approved for public release. Distribution is unlimited. ABSTRACT AUTHOR: TITLE: FORMAT: DATE: William E. Coburn The Reagan Way: Using Leadership Skills for Strategic Success Strategy Research Project 10 April 2000 PAGES: 22 CLASSIFICATION: Unclassified In spite of many critics who belittled his style and his presidency, Ronald Reagan is increasingly viewed as a heroic President who fulfilled his vision of restoring peace and prosperity...
Words: 7617 - Pages: 31
...Introduction Microsoft Corporation (NASDAQ: MSFT) is an American multinational corporation headquartered in Redmond, Washington that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues.[3] It is also one of the world's most valuable companies.[4] Microsoft was established to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. The company's 1986 initial public offering, and subsequent rise in its share price, created an estimated three billionaires and 12,000 millionaires from Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date.[5] As of 2012, Microsoft is market dominant in both the PC operating system and office suite markets (the latter with Microsoft Office). The company also produces a wide range of other software for desktops and servers, and is active in areas including internet search (with Bing), the video game industry (with the Xbox and Xbox 360 consoles), the digital services market (through MSN), and mobile phones (via...
Words: 6380 - Pages: 26
...Praise for 8 Secrets of the Truly Rich “In this his latest book, Bo Sanchez preaches on wealth. He shows that as in all good things, the true value of wealth lies not in possessing it but in giving it away.” + Gaudencio B. Cardinal Rosales Archbishop of Manila “Bo Sanchez has done it again! This book is an excellent combination of personal experiences, well-researched investment information and sound spiritual guidance for all of us.” — Jose Concepcion, Jr. Chairman of the Board RFM Corporation “Bo says, ‘Money isn’t the most important thing in the world. But money affects every important thing in the world.’ Statements like these make Bo’s book — every chapter of it — very tempting to read. Catchy.” + Angel N. Lagdameo Archbishop of Jaro, Iloilo President, Catholic Bishops Conference of the Philippines “Bo Sanchez demolishes the myths that equate wealth with materialism, and having money with being rich.” — Gerry Ablaza CEO, Globe Telecoms “Bo Sanchez’s 8 Secrets of the Truly Rich balances our views concerning material wealth. It helps us appreciate God’s gifts as a means to multiply goodness in the world.” + Ricardo J. Cardinal Vidal Archbishop of Cebu “Bo’s book inspires us to work hard and aim high to be wealthy in the true sense of the word. Bo shows the way! A good read!” — Socorro C. Ramos Founder and General Manager, National Bookstore For Bo’s Truly Rich Newsletters, log onto www.iamtrulyrich.com ISBN 978-971-93671-2-3 What the Rich Know that the Poor Don’t Know ...
Words: 45185 - Pages: 181
...We want to hear from you. Please send your comments about this book to us in care of the address below. Thank you. ZONDERVAN GRAND RAPIDS. MICHIGAN 49530 USA W W W. Z O N D E R V A N. C O M ZONDERVAN'" The Purpose-Driven° Life Copyright © 2002 by Rick Warren This title is also available as a Zondervan audio product. Visit www. zondervan.com/audiopages for more information. Requests for information should be addressed to: Zondervan, Grand Rapids, Michigan 49530 Library of Congress Cataloging-in-Publication Data Warren, Richard, 1954 The purpose-driven life : what on earth am I here for? / Rick Warren. p. cm. Includes bibliographical references. ISBN: 0-310-20571-9 1. Christian life. I. Title. BV4501.3 .W37 2002 248.4 - dc21 2002011471 CIP This edition printed on acid-free paper. The Scripture versions cited in this book are identified in appendix 3, which hereby becomes a part of this copyright page. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopy, recording, or any other-except for brief quotations in printed reviews, without the prior permission of the publisher. Illustrations by Michael Halbert, Copyright © 2002 Michael Halbert Interior design by Jim Dobbs, Mary Deschenes, Julie Head Printed in the United States of America This book is dedicated to you. Before you were born, God planned this moment in your life. It is no accident that...
Words: 86024 - Pages: 345
...We want to hear from you. Please send your comments about this book to us in care of the address below. Thank you. ZONDERVAN GRAND RAPIDS. MICHIGAN 49530 USA W W W. Z O N D E R V A N. C O M ZONDERVAN'" The Purpose-Driven° Life Copyright © 2002 by Rick Warren This title is also available as a Zondervan audio product. Visit www. zondervan.com/audiopages for more information. Requests for information should be addressed to: Zondervan, Grand Rapids, Michigan 49530 Library of Congress Cataloging-in-Publication Data Warren, Richard, 1954 The purpose-driven life : what on earth am I here for? / Rick Warren. p. cm. Includes bibliographical references. ISBN: 0-310-20571-9 1. Christian life. I. Title. BV4501.3 .W37 2002 248.4 - dc21 2002011471 CIP This edition printed on acid-free paper. The Scripture versions cited in this book are identified in appendix 3, which hereby becomes a part of this copyright page. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopy, recording, or any other-except for brief quotations in printed reviews, without the prior permission of the publisher. Illustrations by Michael Halbert, Copyright © 2002 Michael Halbert Interior design by Jim Dobbs, Mary Deschenes, Julie Head Printed in the United States of America This book is dedicated to you. Before you were born, God planned this moment in your life. It is no accident that...
Words: 86024 - Pages: 345
...[pic] Christian Relationships Unit 1: Worship 1. Preliminary concerns 1.1. Misconceptions about worship The first popular misconception is that ‘worship is singing’. We treat ‘worship’ and ‘singing praises’ as synonymous terms. We speak as if they are the same thing. To reduce worship to singing is to dilute the biblical concept of worship in a way that is grossly irresponsible. It reduces the richness of biblical worship to one of its components. Yet when many Christians today commonly speak about worship, they mean nothing more than ‘singing’. |When you think or speak of worship, do you automatically associate it with ‘singing worship songs’? Is this the common usage| |in your church? If so, how do you think this fault crept into your vocabulary? | | | There are probably many ways this misconception has crept into our language and our thought. One key factor is that we have tended to label Christian music as ‘worship’, and we often call the person who leads the singing in our churches ‘the worship leader’. Unfortunately, this has caused us to equate worship with singing. A second misconception is that ‘worship is something we do on special occasions’. Worship is what we do when we gather with God’s people. The activities that make...
Words: 60316 - Pages: 242
...We want to hear from you. Please send your comments about this book to us in care of the address below. Thank you. ZONDERVAN GRAND RAPIDS. MICHIGAN 49530 USA W W W. Z O N D E R V A N. C O M ZONDERVAN'" The Purpose-Driven° Life Copyright © 2002 by Rick Warren This title is also available as a Zondervan audio product. Visit www. zondervan.com/audiopages for more information. Requests for information should be addressed to: Zondervan, Grand Rapids, Michigan 49530 Library of Congress Cataloging-in-Publication Data Warren, Richard, 1954 The purpose-driven life : what on earth am I here for? / Rick Warren. p. cm. Includes bibliographical references. ISBN: 0-310-20571-9 1. Christian life. I. Title. BV4501.3 .W37 2002 248.4 - dc21 2002011471 CIP This edition printed on acid-free paper. The Scripture versions cited in this book are identified in appendix 3, which hereby becomes a part of this copyright page. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopy, recording, or any other-except for brief quotations in printed reviews, without the prior permission of the publisher. Illustrations by Michael Halbert, Copyright © 2002 Michael Halbert Interior design by Jim Dobbs, Mary Deschenes, Julie Head Printed in the United States of America This book is dedicated to you. Before you were born, God planned this moment in your life. It is no accident that...
Words: 86024 - Pages: 345
...1 The Future of Innovation MKT 421 Prof. Chelariu 12/10/2014 | | By: Mike Cutipa Brendan Saur Karina Lakhman Chris Musk Josh Caldwell 2 Table of Contents : Executive Summary ……………………………………………... 3 Introduction …………………………………………………….... 4 - - - - - - Mission Statement ……………………………………. 4 Company History & Present Situation ……………… 5 Elon Musk’s History ………………………………….. 6 Business Model & Retail Strategy ………………......... 7 Product Mix & Marketing Activities …………………. 9 The 4 M’s of Advertising ………………………………. 10 Internal Analysis ………………………………………………….... 11 - - - Organizational Culture ………………………………… 11 Organizational Structure ………………………………. 12 Unique Resources and Capabilities ……………………. 13 External Analysis ………………………………………………….... 14 - - - Customers and Competitors ……………………………. 14 Porter’s 5 Forces ………………………………………… 16 PEST Analysis …………………………………………… 18 SWOT Analysis ………………………………………………………. 21 Innovation …………………………………………………………….. 22 Strategic Framework & Strategic Alternatives …………………….. 23 Implementation...
Words: 6189 - Pages: 25
