...MARK 1027 – Marketing Plan of PomLife May 1, 2006 MARKETING PLAN FOR TROPICANA POMLIFE Presented to: Larry Graham Marketing Program Professor George Brown College Presented by: Nitasha Pania Turgut Tezir Lynn Raposo Shilpi Kapur Abhishek Mandal Business Marketing Analysis Program Students George Brown College May 1, 2006 Kapur, Mandal, Pania, Raposo, Tezir 7 MARK 1027 – Marketing Plan of PomLife May 1, 2006 Kapur, Mandal, Pania, Raposo, Tezir LETTER OF TRANSMITTAL DATE: May 1, 2006 TO: Larry Graham, Marketing Program Professor FROM: The PomLife Group SUBJECT: MARKETING PLAN FOR TROPICANA ‘POMLIFE’ One of Canada’s biggest manufacturers of juices Tropicana, will launch Pomegranate juice called “PomLife” for the varied consumers ranging from 1450 years. This marketing plan analyses the following: Company Analysis: About Tropicana as a Company, all the other products that it produces and its market position Competition: Four major beverage companies, their products and market share has been taken into account as they are the prime competition Target audience: All age group of people and from all different walks of life are target audience for Tropicana’s new product. Anyhow, a complete analysis on different target segments has been carried out Market environment: Demographics, psychographics, economic, political, technical and cultural factors that would effect the launch of PomLife and eventually its success Marketing Mix: A complete package of marketing...
Words: 2266 - Pages: 10
...Financial Plan……………………………………………..17 Conclusion………………………………………………...19 Reference …………………………………………………2 Executive Summary Fruit juice industry is one of the largest and vibrant industries in Bangladesh with a reach of almost every corner in the country. This industry is basically filled up with various types of juices like, mango juice, orange juice etc. People are drinking these familiar flavors for quite a long time and seems like there is a good scope for a new a flavor in this market. That gives us a chance to serve this market with a totally different flavor and that is “Strawberry”. Although people of our country are familiar with this name by now but existing companies are not offering any strawberry juice. Our target is to introduce people with a new distinguished flavor and thus capture our target market gradually. We are forming a new company. We are offering sugar free 100% pure strawberry juice in 250ml, 500ml and 1000ml bottles. Initially we are focusing on higher, higher middle and middle class segment (according to income). We will start our operation by distributing our products in Dhaka and Chittagong division. We will distribute our product by two well known retail chain shops as well as by other retailers through wholesaler. Initially we are setting up a plant which has a capacity of producing 2500 tons per year and we will increase production capacity as demand increases. We are hoping to reach breakeven point in 2nd year of operation. Our detail breakeven...
Words: 3132 - Pages: 13
...Situation Analysis 3 SWOT Analysis 3-4 Competitor Analysis 5 Company Analysis 5 Customer Analysis 5 3. Market-Product Focus 6 Marketing and Product Objectives 6 Market-Product Grid 6 Target Markets 6 4. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 9 5. Implementation Plan 10 6. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 7. Bibliography Company Description Starbucks Corporation is one of the largest coffee companies that offer a variety of coffees, teas, and pastries. Starbucks began in 1971 with its first store in Seattle’s historic Pike Place Market. Now with over 16,000 stores worldwide, it’s one of the top competitors in the coffee industry. This company also has partnership through a specialty sales group and supermarkets. Starbucks Corporation’s main objective is to establish itself as the most recognized and respected brand in the world. Starbucks has attempted to make itself a household name by making its products available in more than just their stores. Starbucks can be found in local grocery stores such as Kroger. In certain Kroger stores, shoppers can purchase a cup of their favorite beverage or buy a bag of their favorite flavor of Starbucks coffee. The company has also made their products available online. Product The product that would be marketed for Starbucks is a new Strawberry and White...
Words: 2073 - Pages: 9
...TABLE OF CONTENT ACKNOWLEDGMENT 3 EXECUTIVE SUMMARY 4 LIST OF TABLES 5 LIST OF FIGURES 6 1.0 CHAPTER ONE: INTRODUCTION 7 1.1 BACKGROUND OF MALAYSIA 7 1.2 BACKGROUND OF THE COMPANY 9 1.3 PROBLEM STATEMENT 11 1.4 RESEARCH OBJECTIVES 11 1.5 SIGNIFICANCE OF THE STUDY 11 2.0 RESEARCH METHODOLOGY 12 2.1 DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15 4.1.3 OPPORTUNITY 15 4.1.4 THREAT 15 4.2 HOST COUNTRY BACKGROUND / MACRO ENVIRONMENT ANALYSIS 16 4.2.1 POLITICAL 16 4.2.4 TECHNOLOGICAL 18 4.2.5 ENVIRONMENTAL 20 4.2.6 LEGAL 21 4.3 MODE OF ENTRY 23 4.4 EXTERNAL ANALYSIS 23 4.4.1 RIVALRY AMONG EXISTING FIRMS 23 4.4.2 THREATS OF NEW ENTRANTS 24 4.4.3 THREATS OF SUBSTITUTE PRODUCT/SERVICE 24 4.4.4 BARGAINING POWER OF SUPPLIER 25 4.4.5 BARGAINING POWER OF BUYER 25 4.5 MARKET PENETRATION STRATEGIES 25 4.5.1 PRODUCT 25 4.5.2 PLACE (DISTRIBUTION) 27 4.5.3 PRICE 28 4.5.4 PROMOTION 29 5.0 CHAPTER FIVE: CONCLUSION 30 5.1 CONCLUSION 30 5.2 LIMITATION OF STUDY 32 REFERENCES 33 ACKNOWLEDGMENT Assalamualaikum and a very great thankful dedicated to almighty Allah S.W.T for giving us this wonderful opportunity where we are able to portray our capability in completing this international business report. Special thanks is also dedicated to our beloved lecturer, Sir Zaid Mat Yusop for giving us this...
Words: 8738 - Pages: 35
...The Prince Edward Island Preserve Company: Turnaround Strategic Goals Vision Statement: Use the P.E.I. local raw materials to produce a high quality, natural/health product representing the Province of Prince Edward Island. Mission statement: To provide customers with great food, great scenery, and great people. Strategic Objective: Differentiation (ie. Premium products unique to the market) mixed with Focus Differentiation in some market segments (ie. Organics when involved with Japanese market). External analysis SWOT Analysis----O&T Opportunity: Over the past few years, the company had received numerous enquiries for quotations. Those quotations are very big opportunity to expand P.E.I. preserve’s business. Also the “Anne’s P.E.I. Farm” brand name is another opportunity to the company to expend Japanese market. In addition, P.E.I. preserve can attend more trade show to found more opportunity. Threat: As people increase the focus on health and green food, there will be more and more imitation. Some large company maybe will also introduce similar product. So P.E.I. Preserve should increase their customer loyalty before it happen. PEST Political: The change of FDA regulation causes a delay of product shipping to USA. And the company need redo the label. The delay of shipment may let P.E.I. Preserve lose some US customer. In addition, the air travel regulation is a reason for US consumers beginning to shy away from purchases of the company’s product. -Also...
Words: 941 - Pages: 4
...Chocolate Factory’s gourmet chocolate coated fruit and nut and fresh, high quality strawberries packaged in a small take-away Chinese container. The product has altered slightly in that Berried does not offer the strawberries pre-dipped. This is a conscious decision made by the marketing team to make the product a tangible item and an attractive gift option for Mother’s Day on the following day (May 11th). The product maintains its luxury branding throughout its product, price, promotion and distribution strategies. MISSION STATEMENT “At Berried, we are committed to supplying our customers with both gourmet chocolate and fresh, high quality strawberries in a unique manner” MARKETING TEAM Shelley Lee (Marketing Manager) Keegan Sutherland (Product Manager) Taylor Willmott (Pricing Manager) Gina Theron (Distribution Manager) Ellyse Sainty (Promotion Manager) KEY COMPETITORS 1. Silver Spoon (Stall no. 49) Located on the other side of the market space, potentially attracting customers that do not see Berried’s stall first. Fudge brownies often contain chocolate, being one of Berried’s major ingredient, therefore directly competing with Berried’s products. 2. C’est Bon Bon (Stall no. 11) Situated right next to Berried’s stall, increasing competition for passing customers Could show potential of being a market leader as macarons are becoming a bit of a fashion statement in the sweets industry. Nicole Rupersberg (2014), describes the macaron as the biggest...
Words: 2205 - Pages: 9
...Benguet State University College of Teacher Education Bachelor of Secondary Education Km 6, La Trinidad Benguet Educational Research Prof. Ed. 133 THE DEGREE OF ACCEPTABILITY OF STRAWBERRY FLAVORED PANDESAL Amoyong, Frankie B. Semen, Joven Acknowledgements The researchers would like to acknowledge and thank you everyone who encouraged, guide, lead, teach, lend, and more for the success of this research. For our patient and industrious teacher, Sir Garin, for his full dedication in guiding us till the end of our study. Also, the researchers want to thank and acknowledge the BSU-Secondary Laboratory School headed by the principal, Mrs. Emelda E. Villa for letting us conduct our study at SLS Laboratory room, for the guidance and encouragement. For our own CTE dean, Ma’am Imelda Parcasio for allowing us to conduct experiment at SLS, and to or our dear classmates, church mates, friends, and family for their unending support and empowerment. The care they show prior to the accomplishment of the research study INTRODUCTION Background of the Study Every morning and every break is the times where we have our coffees. Part of our coffees are breads or a hot pandesal served. With the effect of modernization, many foods today are being made either genetically modified or added with synthetic flavors to cater the taste and fashion of today’s generation however, researches tells that this foods are dangerous to our health because of the chemicals used in preparing...
Words: 5649 - Pages: 23
...principles of its founder, Shirley. Every product of Shirley’s has a concept of satisfying the demand of consumer by producing a tasty, high quality and selling at an affordable price. Shirley’s decision to start the company with producing sweet chocolate. In 1981, the company started to produce milk chocolate in various shapes. With this mass production, Shirley was able to lower down the cost per unit so that it is affordable to all. Immediate success of Shirley’s milk chocolate because of low cost and high quality and this has brought many profits to our company. With this profit Shirley was able to expand the product line. Until now we already have many products added to the company’s offerings such as sweet chocolate, milk chocolate, strawberry flavor chocolate, and dark chocolate. Our company, Shirley’s Chocolate is a big manufacturing company, we produce our own chocolate. Our main head company is located in Malaysia and export the products to other country such as Singapore, Japan, Hong Kong, Taiwan, United State and so on. Our company specialize in chocolates as there is a high demand for this product. Our company offers a tasty and high quality chocolate at an affordable price that many people are willing to purchase it. Today, the Shirley’s company has its branches all over the Asian countries and western countries. Explain the role of the management accountants in the company with relevant examples. Management accountants play an important role in the organization...
Words: 1883 - Pages: 8
...INTRODUCTION 1.1 Company Brief History Ben & Jerry’s (B&J) Ice Cream first started in 1978, where their very first scoop shop opened in a renovated gas station in Burlington, Vermont. It was founded by two friends, Ben Cohen and Jerry Greenfield, who started the business out of their passion for eating. It has slowly expanded its scoop shops to other states and started distributing its ice-creams in pints. In 1988, B&J introduced its 3-part mission statement which shows their desire and dedication to being socially and environmentally responsible in running its business. B&J also produces its ice-creams from fresh Vermont milk and cream. With its funky and interesting themes and its high quality ice-cream at affordable prices, it quickly gained popularity and have succeeded in expanding internationally, including countries like Singapore. 1.2 Mission Statement B&J’s mission statement is made up of 3 components; social, product and economic mission.[pic] Figure 1.2a: Ben & Jerry’s Mission Statement The factor that sets B&J apart from its competitors is its strong emphasize on its social mission. It did not just make an empty claim but has delivered its social mission through its development of a more recyclable packaging and entering a partnership with Nature Energy which provides clean energy alternatives. 1.3 Company Business Portfolio [pic] Figure 1.3a: Ben & Jerry’s Business Portfolio B&J is in a highly competitive...
Words: 4345 - Pages: 18
...Marketing Mix Analysis and Competitors Evaluation: A study on 2011 ABDUL MONEM LTD. BANGLADESH Prepared for RODRICK, STANLEY SUMON ID: 1001-1017-2 Faculty of Marketing AMERICAN INTERNATIONAL UNIVERSITY-BABGLADESH Prepared by ABIR, MD. ZABER TAUHID ID: 10-15556-1 i “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” ii LETTER OF TRANSMITTAL April 26, 2011 Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration Department of Marketing American International University- Bangladesh Subject: Submission of report on “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” Dear Sir, We are pleased to attach here with a copy of the report on “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” This report is a summary of our findings from the tasks we have been given to complete. We completed the report on schedule and tried to meet our entire proposed objective within the allotted schedule. Finally, we are truly grateful to you for giving us this nice opportunity to work on this report, which we have considered as a great chance for us to develop our Marketing skills. Thank you. Yours Sincerely, ABIR, MD. ZABER TAUHID 10 – 15556 – 1 iii Acknowledgement I’m heartily thankful and like to acknowledge my teacher, Mr. Stanley S. Rodrick (Lecturer, Faculty of Business Administration, Department...
Words: 6222 - Pages: 25
...www.Scrum.com [Web address] | 263 CupCake Street Madison, MS. 39110 | | p. 601-720-5534f. 601-941-2982 | | www.Scrum.com [Web address] | Owner/Baker Jada Ryals Itanjula Townsend Owner/Baker Jada Ryals Itanjula Townsend CupCakes CupCakes ScrumDiddlyUptious ScrumDiddlyUptious Table of Contents Executive Summary 2 Highlights Objectives Mission Statement Keys to Success Description of Business 3 Company Ownership/Legal Entity Location Floorplan Hours of Operation Products and Services Suppliers Management Start-Up/Acquisition Summary Marketing 3 Market Analysis Competition Pricing Start-Up Expenses Determining Start-Up Capital Executive Summary ScrumDiddlyUmptious CupCakes is owned by two women (Jada Ryals and Itanjula Townsend) passionate about sweets. The idea came from a class quarterly project, five weeks later, our journey is almost beginning. Highlights Objectives To provide cupcakes that you will want to eat over and over again, while maintaining a quality and attractive look for each product sold. Mission Statement “Providing the best customer service possible by going that extra mile and making people smile with ScrumDiddlyUmptious CupCakes Keys to Success 1. Design a shop layout. 2. Begin Building shop and decorating. 3. Find suppliers and order stock. 4. Find staff and baker. 5. Start cupcake designs and flavor testing. 6. Finish off shop. 7. Spread the word. 8. Have a wonderful opening...
Words: 404 - Pages: 2
...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
Words: 645 - Pages: 3
...Studies, Research and Entrepreneurship Education, Mumbai (SIMSREE) ACKNOWLEDGEMENT I take this opportunity to thank Mr. Mayur Awasthi for giving me the opportunity to work on this project. He provided me with the right direction and guidance during the course of my project which helped me deliver the required output. His feedback and views on the topic were very insightful. The freedom and independence with which he allowed me to work and the confidence he entrusted upon me helped a great deal in motivating me. Table of Contents SYNOPSIS 4 OBJECTIVE 5 INDUSTRY PROFILE 6 COMPANY PROFILE 10 RESEARCH METHODOLOGY 11 Title Of The Project 12 Problem Statement 12 Scope Of The Study 12 Sources Of Data 12 Population 13 Places Of Study 13 Analysis Techniques 13 DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15 Types of outlets surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail outlets in Navi Mumbai 17 Brands which sell the most in Navi Mumbai 18 Brands which people demand most 19 Popular categories of ice creams 20 Importance of packaging of ice creams 21 Replacement of expired products or faulty products 22 Influencing factors for stocking decision for ice creams 23 FINDINGS OF THE STUDY 24 RECOMMENDATIONS 25 QUESTIONNAIRE 26 SYNOPSIS Indian Dairy Industry is the largest in the world having around 40% milk...
Words: 3450 - Pages: 14
...Atkins Diet Marketing Plan Part II MKT / 571 June 11, 2015 Atkins Diet Marketing Plan Part II Atkins is one of the leading branded retailers and wholesalers of weight management products. The company offers a wide variety of nutrition bars, shakes, snacks and frozen meals for those on a low carb diet plan. . The Atkins Advantage RTD Shakes are canned drinks that are low in calories but full of carbohydrates. As mentioned in part I’s marketing plan, protein shakes were previously advertised to body builders and serious athletes. Today the protein shake sector is booming with waves of protein drinks marketed to ordinary people. It is estimated that the protein shake market will grow to 8 billion by 2017 (Westman, 2002). As this market continues to transform, it is important for the company to be cognizant of profile growth within the market and brand. Target Market Profiles Atkins Protein shakes in Arizona are targeted at men and women in their mid. 30-40s. They are successful business owners who are athletic and love outdoor sports. They own their own fitness studios or gyms and are always promoting a healthier lifestyle. In Arizona, there are a lot of outdoor activities, so they hike and explore the state on their free time. This gives them the perfect opportunity to drink our protein shakes as they are always on the run. Their business help promote shakes to their own customers. Atkins Protein Shake buyers look for nutritional value in the items they buy and...
Words: 1178 - Pages: 5
...Requirements in Feasibility Studies Submitted to: Leo Santiago C. Arrabaca III, MBA Date Submitted: January 24, 2015 I. Executive Summary A. Market Research 1. Research Methods a. Survey: (Location where Survey was done) The surveys were administered to people around the Divisoria area through printed questionnaires. b. Observation: (Location where Observation was done) Observations were done at Something Sweet, Sweetleaf, Greenwich, Chinkee Tea, and Coffee Works. All located in the Divisoria area. c. Focus Group Interview: (Location where FGI was done) The focus group interview was held at Insideout City, 4/f One Montecarlo Building, Corner Corrales-Hayes, Hayes Street, Cagayan de Oro City. 2. Demand Analysis a.Total Monthly Demand of Products = 7110 units/month b. Market Share: Something Sweet 15.11% Sweet leaf 20.51% Greenwich(pearl coolers) 10.40% B. Marketing Mix 1. Name of product / service / company: Table Top 2. Price per variant: Php 60.00 3. Distribution Channel: Somewhere in Divisoria 4. Promotions: a.) Business Uniforms b.) Product Packaging (jars and notes) c.) Loyalty Stamp Card for customers C. Production Plan Production Schedule: Everyday for 6 days per week except for school holidays. Total Duration per Production: Per unit=5 minutes Total Number of Units Produced per Production: 1 Unit D....
Words: 9854 - Pages: 40
