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The Tourism Industry

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The following report aims to investigate and discuss the current business trends observed in the service industry and how they may bring about issues and pose challenges to an organization. In addition, probable solutions to combat the identified controversies would be recommended so that organizations can remain or become competitive in the market. First of all, the focus would be on the tourism industry, especially the shift in travelers’ preference to trips which are deemed to enhance one self’s physical and mental welfare (Future Foundation, 2015). Secondly, technology and its relationship with customized staying experience within the hospitality industry will be explored. In addition, the topic on revenue management will …show more content…
Research done by Duarte Alonso, Sakellarios & Pritchard (2015) affirms that travelers choose cultural heritage tourism for purposes such as a getaway, learning and leisure. However, other factors such as enjoyment of the natural landscape (Hazen, 2009 cited in Duarte Alonso et al., 2015), personal satisfaction and engagement in foreign culture were also identified (Özel & Kozak, 2012 cited in Duarte Alonso et al., 2015). Tourism types such as cultural heritage tourism or ecotourism has benefits the local community by promoting society’s morale, encouraging cultural exchange and appreciation and reinforcing the relationships between parties (Sudipta, Sarat & Babu, 2010 cited in Slusariuc & Nedelea, 2013). In addition, tourism multiplier effect is used to describe the economic impacts like generation of income and jobs of tourism growth (Oh, 2003). Therefore, it can be assumed that tourism improves the socio-economic well-being of the …show more content…
Moreover, to create an application or install the smart system in the hotel, it would require an extensive amount of research and capital. In addition, given the importance of managing customer relationship through online channels, time, and labor cost would be an addition to the existing expenses the company has. Nevertheless, if properly managed, customers would be willing to pay higher for the product or service offered (Azevedo, 2009). Thus, it is essential for companies to evaluate the effectiveness of introducing technology-based systems within the operation. Consumer behavior should also be studied to understand the needs and wants of the target market. Only through this could the company employ the right scheme and tailor guests’ experience accordingly. Since many are already taking the ride of fashion, recognizing competitors’ performance and strategies while keeping the consistency and uniqueness of the brand is the key to stay competitive, especially when customers are able to view information

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