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The Tqm Paradox: Relations Among Tqm Practices, Plant Performance, and Customer Satisfaction

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Submitted By raza
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Journal of Operations Management 17 Ž1998. 59–75

The TQM Paradox: Relations among TQM practices, plant performance, and customer satisfaction
Thomas Y. Choi ) , Karen Eboch
Department of Management, College of Business Administration, Bowling Green State UniÕersity, Bowling Green, OH 43403-0270, USA Received 14 January 1997; accepted 17 November 1997

Abstract We empirically examine a mediational model of TQM, in which TQM practices have a direct impact on customer satisfaction and an indirect impact mediated through plant performance. We adopt a survey approach using the data from 339 manufacturing companies. We first establish convergent validity, discriminant validity, and reliability of the constructs. We then examine the model using LISREL 8.10. The results suggest paradoxical relations among TQM practices, plant performance, and customer satisfaction. TQM practices have a stronger impact on customer satisfaction than they do on plant performance. Further, the plant performance, as described in the mediational model, fails to show a significant impact on customer satisfaction. This observation is explained based on an institutional argument that states that loose coupling may occur between TQM practices designed for customer demands and the activities on the plant floor designed for plant performance. q 1998 Elsevier Science B.V. All rights reserved.
Keywords: Empirical research; Operation strategy; Interdisciplinary; Quality; Performance; Customer satisfaction; Institutional theory; Supply chain

1. Introduction US manufacturing firms have faced heightened challenges from global competitors and a reduced market share during the past two decades ŽMeredith, 1992; Krajewski and Ritzman, 1996.. To renew their competitiveness, many firms have adopted the practices of total quality management ŽTQM., and their experiences have been detailed in many books and

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