...technology has also paved the way for bringing about digitization with addressability in the cable TV sector. The digitization of cable TV is a step forward towards the removal of the shortcomings of the analog cable TV systems like the non-addressability and the capacity constraints. In the digital addressable systems, service providers can offer more channels and consumers can select the channels of their choice.Also, the digital addressable system opens out additional business opportunities to the service providers in the form of value added and interactive services. It would enable provision of broadband and triple play (voice, video and data) services. In addition,other stakeholders in the value chain would also potentially benefit - broadcasters by way of increase in subscription revenues, government via increase in service tax collections, and customers from an enhanced television viewing experience. What does Digitization mean? Digitization is a process which converts the information into digital format. In this...
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...Promotional and Advertising Strategies: Toyota Motors and General Motors BUS 508 Contemporary Business June 8, 2014 Abstract The production and management systems in many industries get revolutionized globally due to changing technologies. The automobile industry is not left behind and is currently facing new opportunities and threats. Increase in safety requirements, globalization, digitalization and individualization are a few factors that are spearheading the change in the industry. Survival of companies has been made uncertain, and only those that consumers find to add value are guaranteed the existence. This paper will analyze two leading automobile industries, Toyota Motors and General Motors, and the marketing techniques and strategies that have enabled their survival in the recent past. The study will reveal that environmental interpretation and aspiration to the usage of new technology are important factors for the generation of profit and retention of the market share in the automobile industry. Promotion Strategies Sales promotion denotes devices that are used to induce buyers to buy products that the company offers in the market, in a manner that is better than competitors in order to attract and retain customers. This form of advertising may be consumer oriented in the sense that manufacturers induce buyers through samples, bonus packs, coupons and rebates,...
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...PVR Limited Management Discussion and Analysis The following Management Discussion and Analysis Section should be read in conjunction with the financial statements and notes to accounts for the period ended 31st March, 2012.This discussion contains certain forward looking statements based on current expectations, which entail various risks and uncertainties that could cause the actual results to differ materially from those reflected in them. All references to “PVR”, “we”, “our”, “Company” in this report refers to PVR Limited and should be construed accordingly. to increase. (Source: FICCI- KPMG Indian Media and Entertainment Report 2012) 1. Largest Industry - The Indian film industry is one of the largest globally with a history of steady growth. With films being the most popular form of mass entertainment in India, the film industry has witnessed robust double-digit growth over the past decade. Industry Structure & Development 2. Demographic scenario supports long-term fundamentals: Due to favorable demographics (75% of the country’s population is below the age of 35) and economic conditions in India, coupled with consumers willing to spend more on a variety of leisure and entertainment services, the filmed entertainment business is set to grow in the years to come. 3. Under screened market: When compared to global benchmarks such as USA, UK, France, Spain, India is a significantly under screened. Mumbai and Bangalore have...
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...Shifting Scopes: Redefining Media in an Ever-Converging Society Through the application of convergence theories, governmental policies and previously conducted research, it is clear that the impact of media platform consolidation and convergence is an ever relevant factor in the changing face of our perceptions of technology and the distribution of media content. In order to adapt to the ever-shifting scopes of media, one must be readily adaptable and compliant when it comes to distinguishing new aspects of digital technologies in this age of redefine. No longer do we live in a society with definite mediums and platforms for the distribution of media content. The way we as humans obtain entertainment, news and information is too changing with the initiation of new multi-faceted technologies. However, researchers and members of society argue whether the consolidation of vehicles for media consumption is beneficial for society as a whole. As the pace of lives for many citizens becomes ever more rapid, consumers of media technology expect to intake incredible amounts of content in a dwindling amount of time, which has pressured the media industry to transform from traditional measures of transference. Researchers Dr. Frederic Gundelsweiler and Dr. Christian Filk attribute this societal demand for instantaneous consumption and its consequences in their article, Future Media Platforms for Convergence Journalisms. “When we examine the traditional media of mass communication, we...
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...Internship Report (29 Jan – 10 Feb 2014) www.joinfilms.com www.joinfilms.com 2014 Praveen Pandey Thakur insititute of management & research 2/17/2014 Preface | In this internship report I will describe my experiences during my internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period. For this opportunity, I thank:- Virendra Rathore, Who is the creative head of AV entertainment pvt ltd. & joinfilms.com. I want to thank him for giving me the opportunity to follow my internship at his company. He had the kindness to accept me in his company and guide me through my internship with advice, feedback and tips despite his busy schedule. Tejshri sanghvi, who is the RM of Mumbai branch. She helped me a lot during my internship by providing her valuable suggestions & feedback. She had always time to answer all my questions concerning my internship. Mr. Rakesh, who is the production manager of the company. He helped and coached me during my internship by giving me feedback and tips on how to handle the situations & approach towards situations. Also I appreciated all the interns I worked with and spent good moments with during my internship. I want...
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...DTH INDUSTRY | | Submitted by:Bishwajeet Jha Tushar ChhapadwalPavani GeethaKrishna Prasad | | | | | | HISTORY OF DTH SERVICE INDUSTRY The history of Indian Television dates back to the launch of Doordarshan, the country’s national television network in 1959. Television was then seen as a luxury item that could be afforded only by a chosen few. The transmission was in Black & White. The 9th Asian games which were held in 1982 in the country’s capital New Delhi heralded the mark of color television broadcast in India. In 1991, Indian economy was liberalized from the License Raj and major initiatives like inviting foreign direct investment, deregulation of domestic businesses emerged. This lead to the influx of foreign channels like Star TV and creation of domestic satellite channels like Sun TV and Zee TV. This virtually destroyed the monopoly held by Doordarshan. In 1992, the Cable TV industry started. If one could list down the revolutions that happened in Indian entertainment industry, Cable TV would top the list. It has literally changed the way the average Indian watches the Television. The number of channels increased suddenly from 2 and the real entertainment started. Every city in India had a complex web of co-axial cables running through the streets with a new breed of entrepreneurs called as cablewallahs or Local Cable Operator (LCO) taking in charge of distribution. The film industry was shocked by this sudden growth and there were even...
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...A Management Comparison of Kodak and Fujifilm Name: Aileen Pena-Valentin BUS302 Date: 07/21/2014 A Management Comparison of Kodak and Fujifilm The purpose of this paper is to examine compare and contrast the history, management and leadership skills of both companies, Kodak & Fujifilm. Description of the History and Core Businesses Both Kodak and Fujifilm will be examined to identify the similarities and differences in their business successes and failures. Each business will be analyzed to develop a more complete understanding of how the businesses were formed and the paths each as followed to arrive at their current market positions. Kodak Kodak began as Eastman Kodak in 1880 founded by George Eastman. He was known for his pioneering technology and innovative marketing. When George was 24 years of age he wanted to take a vacation and one of his coworkers asked him to record his trip. He bought a photographic outfit with all its paraphernalia and wet plates. The outfit was so big and cumbersome that he thought he could simplify the process. He read British magazines that explained how they were making their own gelatin emulsions to coat the plates so that they would not be wet plates. He perfected the process and began making his own gelatin emulsions and coated plates. By 1880 he invented a dry plate formula and patented a machine for preparing a large number of plates and that is how Eastman Kodak began. His company began to grow but faced collapse...
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...mass consumption (e.g., rock, rock and roll, hip-hop, grunge, heavy metal, rhythm and blues, punk, soul, techno, funk, rap, house). This wide-ranging term encompasses a plethora of musical styles involving various rhythms, vocal styles, instruments, and technologies. Characteristically, popular music is a global cultural phenomenon and an accessible form of commercial music aimed at a worldwide audience. Traditionally, British and American forms of popular music have tended to dominate the industry. Corresponding to social, economic, and technological change, popular music is intimately linked to the identity of musicians, performers, or artists, as well as audiences and fans. Popular music is ubiquitous; from shopping malls and advertising to gymnasiums/fitness classes and political campaigns, popular music is a common feature of people's everyday lives and a significant aspect of consumer culture. For fans and enthusiasts, popular music can be a leisure-time pursuit occurring on evenings or weekends; alternatively, it can constitute a lifestyle, or way of life (e.g., Deadheads—a group of fans of the American band Grateful Dead who saw the band at as many gigs and festivals as possible from the 1970s onward). For many people, the consumption of popular music is a significant means of identification, affiliation, and belonging. Different forms of popular music can create pleasure and excitement for some and moral panic and dread for others; it is a much debated and important...
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...Singapore Press Holding: Structural Holding Name Institutional Affiliation Date Table of Contents Executive Summary 3 Background 3 1. Reflection 4 1.1 Holding Company Structure 4 1.3 BCG Integration 5 2.3 Capital Market Structure as source of diversification 6 2.4 Corporate Value Framework 7 3-Products are Sold and not bought 8 3.1 Product Lifecycle Management 8 3.2 Balance Score Card to evaluate the performance 8 4- Where did the company go wrong? 10 5- Current organizational structure 10 6 The Influence of Technology 14 7. Cost reduction Increased Quality 15 7.1 Maximizing the Boston Matrix 15 7.2 Conducting a Product Portfolio Analysis 15 7.3 Company Structure to be Changed 16 8. Conclusion 17 8-Bibliography 17 Executive Summary Twenty-First century organizations continue facing tremendous challenges given that there are structural problems that hamper their prospective growth. Some of these problems are technical while other others are largely structural. Primarily, an organization design is defined by three key components, which includes organizational structure, locus of decision-making and quality of integrated mechanism. The components enable the organization to achieve the intended mission of the organization. Most components vary with their overall strategy of the organization. Organizational structure can be defined as the primary reporting relationship that exists within the organization. In this case, organizational...
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...The effectiveness of advertising through the social media in Gauteng by Thirushen Naidoo 22012893 Dissertation submitted in partial fulfilment of the requirements for the degree Master of Business Administration at the Potchefstroom Campus of the North-West University Supervisor: Prof. C.A. Bischoff November 2011 1 ACKNOWLEDGEMENTS Lord Ganesha, thank you for removing all obstacles in my path to complete this dissertation. I would like to take this opportunity to express my heart-felt gratitude towards a number of very special people whose contribution, support and understanding were essential for the completion of this study. I would like to thank my father Geghia, mother Lavina and two brothers Shalendra and Rishendra for the tremendous support through these past three years .To Orisha, a very special thank you for the belief and encouragement you provided me with during this period of studies. Having people like you in my life has made all of this possible. My heart goes out to each and every one of you. To Prof. Christo Bisschoff, thank you for the guidance, wisdom and encouragement throughout the study. You have made this a truly enjoyable experience. “Om Namah Shivaya “ 2 ABSTRACT In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business models and apply innovative...
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...of new media, digital technology, and changing consumer expectations has given the music industry the challenging task of scrutinizing their own business models and methods, forcing companies to revise their business structure and adopt new sources of revenue for the twenty-first century. The main goal of this study was to find out the trends which have affected the industry past years and shaped it towards the present state, reveal how the current climate is, and point out some possible future success factors and new models of business that are more and more taking over the whole industry. Chapter two focuses on the the change of consumer thinking towards music industry and the past decades of the industry with all the possibilities digitalization has brought with it. Change from CD format to mp3 format and rise of online piracy have changed the industry for good. File-sharing networks like Napster and alikes...
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...CONCEPT OF INFORMATION AND COMMUNICATION TECHNOLOGY In the era of digital economy or the so-called information age, the words information and communication technology have become a byword or a common terminology. This is particularly true among users and enthusiasts where computers and telecommunication systems are part of the provisions of the workplace. The term information and communication technology refers to a collective and generic term that covers the broad range of systems, devices, hardware, peripherals as well as variety of programs or software used in conjunction with computers and telecommunication devices in aid of doing electronic-based business transactions. In many instances, the phrase information technology (IT) is often associated with and used interchangeably or synonymously with the broader phrase information and communication technology. The truth is, that IT and ICT have different technical meanings but they have something common in context. The phrase information technology by itself connotes a narrower meaning limited in context by the use of information in association or coordination with computer technologies or hardware with link up and connectivity appeared to be set aside or given not much emphasis. Basic Functions of Information and Communication Technology Capture Function – takes the form of a task that is done by way of using devices like scanners and cameras thus allowing storage of vital data and information for future use. ...
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...Business Environment 2012 Business Environment 2012 ICBT City Campus Insaf Ismail Batch 40 ICBT City Campus ICBT City Campus Insaf Ismail Batch 40 ICBT City Campus Acknowledgement I would like to thank Mr. Anurugdha yapa for imparting great knowledge, assisting & believing in us & giving us a hand on experience & opportunity in making this assignment a success. Your guidance gave us the strength to get through many a trial in completing this assignment successfully. My endless thanks conveyed to our parents for extending their continuous encouragement & generous support. We are also grateful to them for showing us the correct path in making a wise choice in life to pursue studies at a prestigious institution. Further gratitude is extended to ICBT, All the other lecturers & Staff members, Lab Assistance & Library Staff for their assistance extended towards completing our assignment successfully. Last but not least, we would like to thank all our colleagues who have supported us in numerous ways. I take this opportunity to appreciate their endeavor to help us out with their knowledge & advices amidst their heavy work load. Executive summary The objective of this Business Environment assignment is to provide an efficient decision in understanding organizations internal and external environments. This assignment has three main tasks which has been answered efficiently and stylishly to achieve the three pass criteria’s. This report...
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...ch Callen Farringer Taylor Saffo Jennifer Willoughby To: Daniel Ek, CEO & Co-Founder From: Callen Farringer, Co-VP of Services Marketing Taylor Saffo, Co-VP of Services Marketing Jennifer Willoughby, Co-VP of Service Marketing Date: December 5, 2014 Subject: Spotify Services Report 2014 Mr. Daniel Ek, The music streaming industry is extremely competitive; however, Spotify has managed to carry on as one of the top providers for music streaming, as well as increase their number of users exponentially over the past few years. Spotify stands out against their competition based on: * Well-known brand * Size of music library available * All of the music is stored in the cloud, allowing instant access * Website is easily navigated when searching for artists, albums, and tracks * Ability to customize and share playlists * Spotify’s high ethical standards and everything we do is legal * Free option with advertisements or pay $9.99 per month to avoid the interruptions. * Premium subscription allows users to use Spotify offline * Variety of applications that users can download to their home page leading to more possibilities and uses. * Can be used on a variety of different devices * User traffic has increased by 118% over the past 12 months (Sasson) Spotify is in a great position in the music streaming industry; however, there is always room for improvement. At Spotify, we want to be the best...
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...Recommendations/2010 Telecom Regulatory Authority of India Implementation of Digital Addressable Cable TV Systems in India New Delhi: August 05, 2010 Mahanagar Doorsanchar Bhawan Jawahar Lal Nehru Marg New Delhi- 110 002 1 Preface Cable and Satellite TV services in India have grown exponentially in the last seventeen years. However, the nature of the analogue cable TV services, which forms the bulk of the cable and satellite TV universe, poses a number of problems. Capacity constraints and the non-addressable nature of the analogue cable TV services results in several problems including complex business transactions and a high level of litigation. Digital technology offers the requisite solution holding the promise of better satisfaction at all levels of the distribution chain including the consumers. Besides, digital addressable systems can enhance the scope of the services offered including broadband services. It is not surprising therefore that, during the consultation process, an overwhelming majority of the stakeholders have favoured early implementation of digitization in the country. We in the Authority, after duly taking into consideration all aspects, have worked out a framework of implementation of digitization with addressability in India by December 2013. In doing so, we are suggesting several measures such as fiscal incentives, right of way etc. to enable this process. It is hoped that these recommendations would be acted upon quickly to...
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