...Mark Hancock Environmental Economics Bottled Water Environmental and Economical Effects Introduction Since the early 1990’s American’s have been consuming large amounts of bottled water. Most American’s don’t realize the effects of the bottled water industry on the environment or on their wallet. Individuals believe that bottled water is more pure and of a higher quality than that of their conventional tap water. In reality this is false. We as a country are wasting money on bottled water and harming the environment in the process. Without a change of consumption habits our environment will see some dramatic changes. This is an important environmental and economical issue that will effect future generations as well as the current. Brief History Bottled water has become a part of many Americans life. Perrier started this trend with their introduction of bottled water in the early 1980’s. Ever since the early 1990’s when Coke and Pepsi got into the bottle water market because they saw their market share for soda declining Americans have been consuming bottled water at an alarming rate. These companies tried to glamorize their product saying it will make you skinny and healthy and associating it with big name celebrities and athletes. They stated that they were not in competition tap water because they provided a product that was portable, convenient and pure. In 2007 it was an 11.35 billion dollar business. The American people certainly bought into this...
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...Fiji Water: Green makeover or Greenwashing Fiji Water is one of the famous bottle water in current global market. With its special characters and higher market target, Fiji Water has a good performance in the bottle water market, and has a high market share. Recent years, environmentalists appeal all industries to offset their carbon footprint to reduce the influence of greenhouse effect. Fiji Water also planed some steps to reduce their carbon footprint. The background of the success of FIJI Water In the early nineties, David Gilmour, the Canadian-born owner developed the “Fiji water” concept. The concept was to bottle Fiji natural water and market if all around the world as a unique and exotic product. The most important aspect of this product was that the water will get straight from the source which was old artesian aquifer water. This water was silica-rich and used to anti-aging and immunity-boosting properties. So, it was expected to appeal to health-conscious and image-oriented consumers. In 1996, Natural Waters of Viti Ltd. Built its first bottling plant at the cost of FJ$48 million at Yaqara in Ra, at the place where the source of artesian water had been found. With the underdeveloped rural area of the island, the unpolluted, pristine location of the water source and factory guaranteed the purity of the artesian water (1). In 1997 Fiji Water was first launched in California. In 1998, the company entered New York market. With increase of the demand of the bottle water in America...
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...The Bottled Water Industry and Its Impacts on Our Environment and Health Comparing with Tap Water in North America INTRODUCTION The world nowadays has a rapid increase in population, thus it leads to a drastic demand for water resources. However, in reality, there is only 2.5% of the Earth’s water is freshwater, and 98.8% of them is still in ice and groundwater (Peter H. Gleic, 1993). The water resources are distributed unevenly due to the geographic locations. There are about 884 million people do not have access to clean and safe water. (World Health Organization, 2012). At the meantime, studies shows that limited availability of safe drinking water, and growing awareness among people to safeguard their health using bottled water, the bottled water industries boomed over those developed countries (Anisur Rahman, 2007). From 2001 to 2011, the United States alone had produced 5,185.3 millions of gallons of water to 9,107.3 millions of gallons of water, and had an increasing revenues from 6,808.4 millions of dollars to 11,083.8 millions of dollars (Beverage Marketing Corporation, 2006). As the bottled water market grows mature, it accounts for 1% of total GDP of the United States and Canada respectively in 2011. This paper is aimed at critically examining the overall bottled water production and its side effects on human health and environment in North America. It is organized as follows: it discusses where the water from and how it was processed and its affects on health...
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...Case Study: Bottled Water Industry Team 3 James Barlow, Julianne Schneider, Robyn Sumner & Katie Austin GBA 490 Dr. Drnevich 26 March 2008 EXECUTIVE SUMMARY The strengths of The Coca-Cola Company’s Dasani brand include its availability and convenience, prominence of the parent company, geographic coverage, financial stability, assets, distribution channels, and image of social responsibility. Dasani’s availability and convenience stems from the fact that the brand is virtually in every supermarket, convenience store and vending machine. Consumers are bombarded with the brand, which makes it very recognizable and well known. Its recognition factor is partly due to the great success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola family, Dasani reaps the benefits of readily available assets and distribution channels. Assets include water sources, processing systems, and bottling and manufacturing suppliers. Assets like bottling and manufacturing equipment can...
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...Bottled Water: An Issue in the Shadows As people grab for that pre-chilled bottle of water in gas stations, do they stop to think about the issues that are carried with it? Arthur von Wiesenberger stated that the need for social status is what caused the birth of the bottled water industry. Along with the need for social status raised the belief that bottled water is healthier and safer than water from the tap (Davies). Although believing that bottled water is healthier than tap water is a misconception, there is no doubt about the environmental impact that bottled water totes with it (Howard). Since the introduction of bottled water in the 1970’s, sales have risen and show no sign in stopping (Fishman). In 2005, Americans spent nearly $9 billion on bottled water (Davies). In one year the number nearly doubled, jumping to $15 billion. On a global level, approximately $60 billion is spent on bottled water (Knowledge@W.P. Carey). In relation to tap water, it costs about 10,000 times more to produce the water in bottles (Neal and Thompson). Americans often pay up to four times the price of gasoline for bottled water when they can have tap water for next to nothing (Fishman). The bottled water industry is expected to become the number one beverage in the nation by 2011 (Knowledge@W.P. Carey). “If you were cool, you were drinking bottled water,” stated Ed Slate, Evian’s marketing vice president in 1990 (Fishman). Ever since seeing their favorite celebrities carrying bottles of designer...
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...4/22/14 Dirty Bottled Water These days everything is about being quick, easy and convienent. Americans are always on the go. Many don’t think about what they are consuming. We as a society have slowly over time lost the value of our health. Today one of the largest industries is bottled water. Many people are not aware of this either. Not only are these companies taking away from our environment but also possibly bad for our health. The whole process is bad, from actually creating the plastic bottles to transporting it to the recycling process which is still not good. These big companies like Pepsi, Coke, and Nestle just to name a few have brain washed Americans into believing tap water is bad for you and their purified water is so much better for you. In many cases this is not true. While many believe that bottled water came about because of the need to stay hydrated on the go, there is actually a more significant reason as to why it became so popular. There are a number of important periods that led to the commercialization of water. The history of portable bottled water starts as early as the development of agriculture, which required capturing, storing, and distributing water. Later, Egyptians actually devised filtration systems in order to filter water from the Nile, which they then stored in clay pots. Water has always been viewed as a necessary part of life, whether it was because of hygiene, hydration, or any of the other common uses for water. It wasn’t until the 18th...
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...is partly due to the great success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola family, Dasani reaps the benefits of readily available assets and distribution channels. Assets include water sources, processing systems, and bottling and manufacturing suppliers. Assets like bottling and manufacturing equipment can be used interchangeably among several types of beverage productions, which saves Dasani from having the purchase brand new equipment or separate bottle and manufacturing suppliers. Its largest distribution channel is supermarkets, which also sell several different types of beverages in The Coca-Cola Company family. Transporting a full load of company owned brands, including, Dasani, is cheaper than transporting each individually. Among Dasani’s weakness are its incurable environmentally unfriendly practices. Though Dasani strives to be socially responsible, the industry will never rid...
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...Bottled Water report Autor: Marlon- Pavel End ID:12074541 Written on the 14 – 15. 2. 2013 Contents page 1. Introduction and Background Information Page 1 2. Demand & Supply Factors a. The economic crises Page 1 b. Weather- Global warming Page 2 c. Advertisement Page 3 d. The environment Page 4 3. Elasticity or inelasticity of demand and supply related to the factors above Page 5 4. competitive and pricing strategies e. water drunk at home Page 7 f. water drunk outside Page 7 5. Conclusion Page 7 6. References Page 9 Introduction and Background information This report was requested by my summer internship company and contains information about the current market situation of bottled water drunk in the home and bottled water drunk outside the home. The report will focus in these two markets, on supply and demand factors, concepts of elasticity of demand and of supply related to the factors and competitive and pricing strategies. The information given in the report are researched in databases, books, websites, internet articles and YouTube clips. Supply and demand factors in the markets. The economic crises The economic crises, started in 2008 caused a decrease in the PDI (Personal Disposable Income) which led to a decrease in general household spending (Kirkup, 2011) The bottled water market was affected by the economic...
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...Ragan Engl-1180 12/5/12 Bottled Water The trend of carrying and consuming water bottles has expenditly increased in recent years, and its popularity has hit an alltime peak. More and more people are using bottled water because of its easy assecability, and its conveince. Unaware to most, the useage of bottled water has dire effects on the environment, and itself can provide several health risks. Although bottled water can serve as a great convience, the harm it causes to the environment outweights its convience immensly and contrary to popular belief, bottled water is often no healthier than tap water. Despite perceptions that bottled water is healthier than tap water, more times than not, it is not amd bottled water has much more lienant rules when it comes to regulating their water. "Bottled water may be no safer, or healthier, than tap water in many countries while selling for up to 1,000 times the price," the World Wildlife Fund said. Bottled water continues to increase its revenue, and is the fastest growing beverage industry in the world, worth up to $22 billion a year. More than half of all Americans drink bottled water, and about a third of the public consumers bottled water on a regular basis. The increased sale of bottled water has been fueled by ads on television or in magazines of luxurious mountains and beauitful glaciers with cyrstal clear springs flowing with the so called "purified water." In reality tho, bottled water is not necessarily regulated better...
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...Strategic Marketing & Planning, 2009 Fiji Water Executive Summary: There are multiple recent strategic issues that the bottled water company Fiji Water is facing. The economic recession has led to a change in consumer purchasing trends, and the bottled water category is not as stable financially as it used to be. Environmental issues, such as waste and pollution, are also affected Fiji Water and its competitors. Bottled Water companies are attempting to shift packaging and shipping to more ecologically friendly materials and modes, as consumers favor environmentally sustainable products. Additionally, as consumers focus on obtaining healthier lifestyles and diets, they have begun to question the safety and purity of the water that bottled water companies are producing. Fiji Water has been affected greatly by all of these issues, as well as negative press about the socio-economic conditions of their souring location, and in 2008 was forced to layoff 40% of their staffing resources. With limited resources, an action plan going forward must be cost efficient and extremely effective. By analyzing and critiquing four potential strategic options, a rational next step for Fiji Water can be discovered. By supporting this plan with marketing tactics and communication, it can attempt to stimulate growth for the company. Current Overview: History: Fiji Water is bottled water artesian water that was founded in 1993 in Colorado and first produced and sold to the world...
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...Project Report on Product and Brand management in The Market of Branded Water Bottle Industry with reference to “BISLERI” Dr. Sanjay Patro, XLRI Report by 207 Anmol Rohatgi | 218 Gajanan Kulkarni | 220 Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga, Himalayan and many others. Foreign players in the local market such as Evian and Perrier also characterize the industry. At present, the Indian market is also less organized and not much branded. In this context, the industry needs to be studied to find the structure in terms of players, substitutes and others factors governing the success of leading players. This report attempts to study the following: Market Study Packaged drinking water market in terms of major players, market size, growth, and market shares of players, segmentation statements and positioning of the various products available. Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistic networks. Strategies To analyze the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to...
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...A SUMMER TRAINING REPORT ON KEERTHI PACKAGED DRINKING WATER., MADURAI. Submitted in partial fulfillment of the requirement for the award of the degree of Master of Business Administration by S.RATHNA (Reg No: P10B13636) Under the guidance of Dr.MENAKA [pic] DEPARTMENT OF MANAGEMENT STUDIES SRI MEENAKSHI GOVT COLLEGE FOR WOMEN(A) RE-ACCREDITTED WITH ‘B++’ STATUS BY NAAC GORIPALAYAM MADURAI-625002. MAY - 2011 SRI MEENAKSHI GOVT COLLEGE FOR WOMEN(A) DEPARTMENT OF MANAGEMENT STUDIES GORIPALAYAM MADURAI-625002. S.RATHNA (Reg No: P10B13636) DECLARATION I hereby declare that the project done under the title “ A Summer training Report on KEERTHI PACKAGED DRINKING WATER , Madurai ” submitted for the award of the degree of Master of Business Administration is my original work and that no part of this report has been submitted fully or partly for any other recognition earlier. Signature of Candidate Bonafide Certificate This is to certify that the project work entitled “A Summer Training Report on KEERTHI PACKAGED DRINKING WATER, Madurai ”, is a bonafide record of work done by S.Rathna (Reg. No. P10B13636) submitted in partial fulfillment of the requirement for the Degree of Master of Business Administration, 2010-2012. Signature of the Faculty Guide Signature of the HOD ACKNOWLEDGEMENT ...
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...Map the Supply Chain Paper My significant other and I recently decided to watch a documentary that changed our outlook on an item everyone uses every day, plastics, specifically plastic bottles or bags. In the Pacific Ocean there is a place called the plastic island. This place is a generalized area near midway where the currents drag plastic bottles and other plastic items into. It’s a lull in the middle of the ocean where they all collect. Tons of plastic, from bottles to bags to buoys and computer monitors that are plastic float to this area and are collected onto the beach and piled up. They affect the wildlife, and kill coral reefs. Plastic bottles are one of the most widely used items today to make up all our soda bottles, water bottles and other consumables and we end up using them quick and throwing them away only to pollute the environment. I will map out each step in the supply chain of the water bottle industry. The first stage where all plastics come from is petroleum, though there are other options available the basic form of making plastics comes from petroleum, this is drilled out of the ground mostly from oil platforms in the ocean. At this point all the oil that is pumped out is stored on the platform or piped across the sea floor to a holding tank. The oil is unrefined petroleum oil that can be used for a multitude of products though it needs to be refined and impurities taken out to make it into those products. The next stage of...
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...We need to stop and think before we open the bottle and drink. Plastic water bottles and plastic in general, is destroying our environment. Here are some simple facts to help you see my point. In 2012 32 million tons of plastic waste was generated in the U.S., and that represents close to 13 percent of the total MSW (municipal solid waste) (U.S. Environmental Protection Agency, 2014). Out of the 32 million tons of plastic waste that was created in 2012 only 9% was recycled (U.S. Environmental Protection Agency, 2014). Every year, about 100 billion tons of plastic are produced all over the world, less than 9% is recycled (REUSEIT, 2014). Plastic water bottles are lightweight, this makes them preferred over glass or aluminum bottles. Although, the weight difference may be only a couple of grams, it makes them easier to carry (PlasticsEurope, 2014). Because of the weight difference between plastic and glass or aluminum, plastic bottles are less expensive to transport. This saves us some natural resources and cuts down on gas emissions from the transporting vehicle (PlasticsEurope, 2014). Another benefit that manufactures’ get from using plastic bottle is clarity. The bottle is clear and this allows the end user to see any impurities that might be in the water and this acts as an assurance that the water is uncontaminated, even if it is (PlasticsEurope, 2014). Unlike glass bottles, plastic water bottles won’t shatter and this makes them safer to use because they won’t produce...
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...Bottled Water: A Closer Look Lisa Nardone English Composition 112 Professor Tara Ciccarone August 25, 2011 People purchase bottled water as a healthier alternative than tap water. Convenience is another reason for purchasing bottled water. This convenience may come with repercussions. There are debatable issues that arise regarding bottled water such as possible health risks and the environmental impact on many levels. Many companies are going green, yet it may not be enough. Many purchase for better tasting water, although recent taste tests have concluded it may be a case of mind over matter. A solution could possibly be switching to filtered water. The convenient and presumed tasty bottled water people crave may come at the cost of negative effects on consumer’s physical health and the environment. Bottled water may provide a convenient and healthy alternative in many cases. In the case that the local tap water systems may be contaminated. If tap water is unavailable due to travel or system difficulties bottled water could be a great convenient back up. Some may argue having bottled water on hand helps people of all ages stay hydrated. The one event that bottle water is a savoir is natural disaster. During natural disasters such as hurricanes, tornados or tsunami’s local systems are usually shut down. People could also lose the availability to running water since homes may have been destroyed. A great example according to “Nursing Standard” is...
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