Free Essay

The White Dog Cafe

In:

Submitted By yvillaf
Words 639
Pages 3
THE WHITE DOG CAFÉ:
A Case Study

1. The Problem:
How can the White Dog Cafe continue the business methods of sustainability without Judy Wicks?
2. The Facts:
● In 1983, Judy Wicks started the White Dog Cafe on the first floor of her home as coffee and muffin shop.
● The White Dog Cafe obtained a liquor license in 1985 and began its social responsibility philosophy.
● The White Dog Cafe’s philosophy was composed of four parts: serving customers, serving their community, serving each other (employees) and serving the earth.
● The social responsibility philosophy was created with the intention to not be competitive, but to be profitable by working cooperatively with other local businesses as well as as a guide for difficult managerial decisions.
● By the 1990s, the White Dog Cafe created and participated in numerous projects and programs that reflected its philosophy.
● The White Dog Cafe flourished to be a four-star restaurant, serves over a 100,000 costumers and earns an annual gross profit of 5 million.
3. Alternative Solutions:
● a. Groom a successor (i.e. one of Wick’s children, internal candidate).
● b. Sell the business.
● c. Turn it into a restaurant chain.
● d. Do nothing!
● 4. Advantages and Disadvantages:
Proposed Solution Pros Cons
a. Groom a successor ● Keep it within the White Dog Cafe family.
● Maintain ownership and control. ● May not live up to Judy Wicks’ expectations.
b. Sell the business

● Make a substantial profit
● Free up time and money for other ventures. ● The White Dog Cafe would most likely gradually change the way it has always operated, affecting the community and its vision.
c. Turn it into a restaurant chain. ● Personal wealth
● Spread their social responsibility philosophy.
● Name recognition ● Will lose its purpose and originality like Ben & Jerry’s and The Body Shop did.
d. Do nothing! ● Business will remain the same. ● If Judy Wicks was no longer around the business will most likely fail along with its sustainability practices.

5. Decision:
Our group decision is that the White Dog Cafe should choose and groom a successor for the organization. It would also make a smooth transition from one leader to the next, but also ensure sustainability without Judy Wicks. A replacement can shadow Wicks to learn the day-to-day operations. Wicks could also decide how much or how little she wishes to be involved without giving up ownership. For the long run, it will help to guarantee profitability for the organization. Knowledge and preparation will be in the future for White Dog Cafe.
We believe that Judy Wicks should not sell the White Dog Cafe because it is a profitable business. With Wicks remaining as its leader, it would ensure that its social responsibility philosophy continues to be implemented as well as its sustainability practices. Our group also believes that turning the White Dog Cafe into a chain restaurant would not be the best alternative solution because customers would lose the unique experience. Also good independent restaurants are able to provide quality dining whereas chain restaurants focus more on consistency and quantity. Since chain restaurants have to cater to the masses, the White Dog Cafe may have to streamline its food. The group chose not to do nothing because we believed there would be the likelihood that the business would fail and their mission and philosophy would die with it.
6. Post Script:
In 2009, Judy Wicks sold the White Dog Cafe to Marty Grims, a restauranteur, in order to concentrate on her social efforts. Wicks checks in with their management from time to time to ensure that the White Dog Cafe’s sustainability practices are in effect. They have two locations one in Philadelphia and one in Pennsylvania. The mission of the White Dog Cafe remains the same “serving the community, every customer, the earth, and one another.”

References www.whitedog.com Case Study from Text

Similar Documents

Free Essay

Duck and Cover

...There is no law stating that you must make eye contact and shake their hand. If you decided not to, it would be considered rude. It is also a social norm in our culture to stand in line in public places rather than expecting immediate service. When I was considering where to conduct my observation, I wanted to choose a location where there would be multiple norms to observe and then later violate. I decided on a local café and deli in the business distract of downtown Cincinnati. Since the observation was taking place in the business district, I decided that lunch time would be the best time to do it. I started at 12 o’clock Thursday. The café is located on the ground level of apartment building that was built in the late 1800’s. The entire front side of the store is floor to celling glass, letting in a ton of natural light. There is only one entrance and one exit. Once inside to the right of the entrance is the deli, where all food orders are placed. On the opposite side is the café, which is just a sitting area and soda machines. I took a seat in the café area that allowed me to see the rest of the store. The first thing I noticed was the difference in the demographics of the employees and the customers that they served. The employees were mostly middle-aged African American women with the exception of one...

Words: 911 - Pages: 4

Premium Essay

Organic

...Stand: 13 Social Petworking: 13 PR: 13 Tewkesbury Dog Show ‘Battle Of The Dogs’ 14 Campaign Timing: Gannt Chart 15 Monitoring The Changes 16 Budgeting 16 Summary 17 Appendices 18 Executive Summary Located in Gloucestershire, Tewkesbury’s diverse transport links makes it easily accessible and the riverside location provides a picturesque focus for visitors. Tewkesbury is a medieval market town which has retained many of it’s historical buildings. There are numerous cultural attractions including the Abbey that dates back to 1087, Farmers markets and a Tudor style high street with many traditional shops. Transport links include national cycle paths, long distance footpaths and the town is even accessible by water as it is located at the confluence of the rivers Severn and Avon. The history of Tewkesbury provides a major focus for the local tourist industry complimented by outdoor activities close to the town in the un-spoilt Gloucestershire countryside. In 1471 Tewkesbury was the site of the most decisive battle of the War of the Roses. The battlefield is accessible from the town center with guided tours and an annual battle reenactment. There is the potential to grow the local tourism industry of the area extensively by building on the existing attractions and rich history. This marketing communications plan will utilize the traditional history of Tewkesbury to help attract the lucrative market of dog owners as tourists....

Words: 6421 - Pages: 26

Free Essay

Amy's Bread

...transportation. Parking is only available in the Chelsea Market and The Village locations. Each of these locations are surrounded by pedestrian traffic in the busy city of Manhattan. Hell’s Kitchen: Chelsea Market: The Village: 672 Ninth Avenue 75 Ninth Avenue 250 Bleecker Street (Between 46th & 47th Streets) (Between 15th & 16th Street) at Leroy Street New York, NY 10036 New York, NY 10011 New York, NY 10014 212-977-2670 212-462-4338 212-675-7802 Hell’s Kitchen is the first location opened up by Amy in 1992. The small, cozy café seats 12 in its perfect mix of a Parisian boulangerie and a Midwestern Kitchen. The second location to be opened was in 1996 in Chelsea Market. Up until August 2012, all of the bread was freshly baked in this location, but now the bread kitchen is relocated to Long Island City. The building that Amy’s Bread is located in also contains a whine shop, food stores, a florist, cafes, restaurants, and the Food...

Words: 1973 - Pages: 8

Free Essay

Amysbread

... FINDINGS There are five categories on www.amysbread.com, which are Locations, Menu, Shopping, News, and Our Staff. The locations category of www.amysbread.com lists the three different retail stores that Amy’s Bread has in New York. All three of the locations are in Manhattan. The retail stores are located in the following areas: Chelsea Market in lower Manhattan, Hell’s Kitchen in midtown Manhattan, and the Village in lower Manhattan. The menu category of www.amysbread.com includes all of the different products that are offered in Amy’s Bread’s retail locations. The following products are offered in the retail locations: Organic Breads Miche Rustic Italian Country White Toy’s Organic Wheat Baguette Peasant White Whole Wheat Five Grain Walnut Oat Peacan with Golden Raisins Black Olive Fougasse and Block Olive Twist Black Olive Bread and Black Olive Ficelle Rosemary Round Twist Sourdough Country Tangy Seeded Twist Semolina Black Sesame Seeds Golden Raisin and Fennel Speciality Breads Prosciutto and Black Pepper Potato Onion Dill Parmesan Cheese Twist Focaccia with Onions or Rosemary Organic Rye with Caraway Walnut Strip Focaccia Raisin Twist Raisin Walnut Picholine Olive Pumpernickel Cookies Peanut Butter Orange Butter Chocolate Chip Oatmeal Raisin...

Words: 1704 - Pages: 7

Premium Essay

Descriptive Essay

...smell comes over me, wanting more the closer I move. The smell isn’t helped by the sea breeze blowing head on like a snowball being thrown into your face. It’s cold. As I close my eyes I can hear the slow and monotonous drone of the wind turbines. I’m knee depth in the long green grass that sways from side to side in the wind. From time to time you’ll just see the tip of my dogs head as she jumps above the top of the grass. Beyond the grass is a path where cyclists race along. All you hear as they pass by is the music blaring from their headphones as they compete individually against each other. Walking over the path I move closer to the edge of the cliff so that I can take in the spectacle of what this place is. From the top of the cliff the sand sparkles as the sunlight briefly breaks through the thick layer of cloud overhead. The light hits pale white cliff face and reflects off as if it has hit a mirror. I look down and see the small jagged rocks opening up to create a pathway down to the glistening sand. My dog sprints pass my leg with one goal on making it to the sand before me. I step down after my dog and the wind suddenly dies down. The heat from the sun intensifies and feeling of warm rushes through my body. The smell is now my addiction as I inhale more air with every breath. As my foot hits the sand it sinks down making it hard for me to walk, with every step that I take further from the cliff towards the water the wind strengthens. The cold air causes a tear to drip...

Words: 793 - Pages: 4

Free Essay

The Café

...The Café David sat at a small table in the corner, as he silently sipped his espresso. It was a light brown in color, almost resembling the wet earth of the night outside. The rain showered unremittingly upon the roof of the coffee shop. Despite the frequent noise of thunder that furiously sliced through the tranquil night, David sat oblivious to his surroundings. He held a small black notebook that appeared bizarrely tiny for his vast hands. He stood tall, of moderate build, and wore a thick, highly numbered, pair of glasses. His strange baby-face contrasted with his receding hairline, making it impossible to guess his age. He was well dressed in a black suit and tie, trousers, and a fine pair of polished black shoes. He was never someone who would stand out in a crowd. Even from far, one could notice that he was comfortable in his isolation, as he repetitively kept scribbling some notes into his tiny little book. He seemed to be always alone, but he was never lonely. A pretty young waitress came by, offering a refill for his coffee. Her nametag read Andrea. He nodded unsmilingly at her and got back to his book. The shop had large windows facing towards the East. The kitchen and the serving counter of the shop lined up against the opposite wall. As the tiny droplets of rain silently fell upon the thin glass of the large windows, the white lights of the café powerfully illuminated the entire room, large yet contrarily quaint. The kitchen had closed some time back...

Words: 997 - Pages: 4

Premium Essay

Strategic Planning

...alternative of Silk Cafe: 3 SWOT Analysis: 3 BCG matrix: 4 2. Environmental factors and Organizational analysis of Silk Cafe: 5 2.1: PEST Analysis: 6 Political Factors: 6 Environmental factors: 7 Social Factors: 7 Technological Factors 7 2.2:Significance of stakeholders on Silk Cafe: 7 3: Possible alternative strategies for silk Cafe: 8 3.1.1Sustentative growth: 8 3.1.2.Limited Growth: 9 3.1.3.Retrenchment Strategy: 9 3.2: Appropriate future strategy of Silk Cafe: 10 4. Implementation of the strategy: 10 4.1 : Roles and responsibilities of strategy implementation: 10 4.2: Required resource 11 4.3: Proposed target and time series: 11 Conclusion: 12 Reference: 12 1: Introduction: Silk cafe is a textile company which specially work on silk product. It collects silk from all over the world and make desired products. Its main concern is to offer highest quality silk at affordable price. Silk Cafe collect the silk directly from the manufacturer so it can easily minimize the production cost. Though Silk Cafe collect silk from all over the world its main sourcing place of silk is China because China is the place where best quality of silk is produced. Silk Cafe use the best materials in their product which makes its product more preferable than other. It has create a fantastic shopping experience for its customers. Silk Cafe offer free delivery to customer. One can easily get the product whenever they want. If Silk Cafe cannot provide the...

Words: 3236 - Pages: 13

Free Essay

Duke Ellington

...came from his schoolmates. Edward was reared by his mother and her dignified friends. Through this, he developed a Great Gatsby esque demeanor demonstrating a sense of grandeur and grace similar to a noble gentleman of that era and ones forgotten. Many of his peers noticed and deemed him “Duke” Ellington. Ellington’s interest in the piano would not reemerge until he began sneaking into local pool halls looking for the thrills of an older lifestyle. Furthermore, while in those pool halls, he began listening to eclectic styles of the pool hall piano players. As a result, Ellington decided to take his piano lessons and playing a little more seriously, and in the summer of 1914 while he was working as a soda fountain jerk at the Poodle Dog Café, Duke Ellington created his first composition, “The Soda Fountain Rag.” Later, he often played this song in many different genres and tempos. With his new love for the piano, Ellington...

Words: 911 - Pages: 4

Free Essay

French Translator

...FRUITS Apple -pomme Banana - Banane Watermelon- Pastèque Orange - Orange Grapes - les raisins Pear - Poire Melon - Melon Pineapple- Ananas Lemon - Citron COLORS Black - Noir White - Blanc Red - rouge Orange - Orange Yellow - Jaune Green - vert Blue - Bleu Violet - Violet FOODS Water - L'Eau Juice - Jus Milk - Lait Coffee - Café Tea - Thé Wine - Du vin Beer - Bière Soda - Un soda Rice - Riz Bread - Pain Pasta - Pâtes Pork - Porc Beef - Du boeuf Chicken - Poulet Fish - Poisson Potato fries - frites de pommes de terre Hamburger- Hamburger Sandwich- Sandwich Barbeque- barbecue Spaghetti- Spaghetti VEGETABLES/ HERBS & SPICES Squash - Squash Bean - Haricot Potato - Pomme de terre Eggplant- Aubergine Carrot - Carotte Ginger - Gingembre Garlic - Ail Chili - le Chili Onion - Oignon Black pepper - Poivre noir Salt - Du sel Sugar - Sucre Vinegar - Du vinaigre Soy sauce - Sauce soja Ketchup - Ketchup Tomato sauce - Sauce tomate ACCESSORIES/ ITEMS Shirt - Chemise Short pants - culottes courtes Long pants - Pantalons longs Skirt - Jupe Dress - Robe Socks - Chaussettes Shoes - Chaussures Bracelet - Bracelet Earrings - Des boucles d'oreilles Ring - Bague Necklace - Collier Belt - Ceinture Bag - Sac Pen - Stylo Paper - Papier Pencil - Crayon Chair - Chaise Tables - les tables Glass - Verre Cup - Cup Spoon - Cuillère Fork - Fourchette Plate - assiette Knife - Couteau Cabinet - Cabinet Car -...

Words: 300 - Pages: 2

Free Essay

We Shall over: the Music Behind the Civil Rights Movement

...was nearly our downfall as a country since it allowed the world to see all of our imperfections. How can we say that all men are created equally in our Constitution when in the south, African-Americans were treated as second-class citizens? We had no rights and contrary to what was stated in our Constitution, we definitely weren’t freed. As a researcher and student, you cannot research this period of time without perusing the countless articles, news reels, pictures, and the written accounts given by people who actually participated in the marches and sit-ins. My research led me to numerous articles and videos of events that occurred during this time period. My heart ached as I watch people of all color being hosed down and attacked by dogs. I cried at the images of seeing young black men swinging from tree branches as onlookers stood there laughing and pointing at these “Strange Fruits”. I wondered what their crime was and why the crowd felt that it was okay for them to be punished in this way. I wondered if those people that witnessed or even participated in these lynching felt any remorse. Did those images of those swinging bodies haunt their dreams as often as they haunt mines today? Although I was task to only research the music during this era, I could not help but feel myself being drawn to the underlying history of this...

Words: 2069 - Pages: 9

Premium Essay

Duke Ellington Research Paper

...Ellington mentioned that he missed more piano lessons than he attended, because he felt that wasn’t his talent at the moment. Once Duke started listening to Frank Holiday’s Poolroom and listening to pianist play; he started to be more interested in playing the piano. Every since that day Ellington listed to more pianist and started to imitate musicians such as Phil Wurd, Sticky Mack, Doc Perry, Harvey Brooks, and more. Ellington’s music teacher started giving him private piano lessons and learned to read music, to have a professional style, and improve his technique. Ellington took advice from Will Marion Cook to play the piano in cafés and clubs around Washington,...

Words: 697 - Pages: 3

Free Essay

Russian Food

...The term Alsatian refers to a person of the Alsace, which is a region of France, Alsatian is also a language (“Alsation,”1998). This paper will focus on the history and foods of Alsace, which tends not to be found in any other region of France. Alsace is the fifth-smallest of the 27 regions of France and the smallest region of metropolitan France (Styles, 1996). Alsace is located on France’s eastern border and on the west bank of the upper Rhine adjacent to Germany and Switzerland. Alsace is politically one of the most important regions in the European Union. The name “Alsace” comes from the German Ell-sass, meaning seated on the Rhine (“Alsace,”2009), a river in Alsace. Alsace actually was under France and German authority four different times in 75 years. The historical language of Alsace is Alsatian, a regional German language. Most Alsatians today speak French. Alsace is said to host the oldest Christmas market in France. Strasbourg is the capital of Alsace, and it is famous for its single-spiral cathedral, its parliament, its shops and restaurants, its superb museums, and its Christmas markets. The houses are of the medieval times. The markets were in the villages, but today they are on the outskirts of town. Strasbourg is a city for gourmets. The most famous dish of Strasbourg is the pate de foie gras en croute – a whole fattened goose liver encased in a farce and wrapped in pastry. We know of four star restaurants in the United States and that distinction...

Words: 1702 - Pages: 7

Free Essay

From Sensation Through Perception to Reflection

...inspired by your style of writing, I badly desired to make this day ‘A Day to Remember’, giving you a bigger challenge of creating simplicity out of complexity. To be frank I did not hate your approach of telling us a number of coincidental stories and portraying perception with your personal experiences and encounters. So our today’s dialogue is to investigate if Sensation is truly the root for our conscious learning. And you should go-bring-bread for breakfast from the nearby shops, the usual drones of cars moving by the main street, the to do this, happily I will take the podium on the remotely ringing bells – which I wished stage and you take the audiences’ seat. they were not school bells, the clucking of hens, the bark of the distant dogs and Mr. W: A challenge! I am glad that you come up with this ‘challenge’, actually I prefer to call this all seemed to be an alarm to my ears. an opportunity, opportunity to better articulate My being deep asleep by that moment showed how much exhausted I was on municate and collaborate with the wider comthe previous day and my late sleep- munity of readers and writers. I would not hate ing hours had also contributed to this. to accompany my rivers of articles with pleasantJumping out of my bed, I immediately sounding music, illuminating moving pictures, continued a dialogue that was going on self-explanatory animations and literature of all within me since last Saturday, 1st Dec, 2012. On that Saturday, about eleven o’clock in the morning...

Words: 1983 - Pages: 8

Free Essay

Lincoln Square

...Lincoln Square Fieldwork Assignment Walk down to Lincoln Square on a Sunday afternoon, and you will find yourself immersed in a world without problems. At least that is how it looks from the outside, just observing. People walk around with their families, pushing strollers or walking their dogs, conversing with each other and taking the time to talk to people they meet. You see nice cars and beautiful houses, restaurants and patios, library and cinema, the Old Town school of Music, Lillstreet Art Center and the Dank-Haus a museum slash cultural center, in other words it is an enclave where you can find everything you need without having to leave the area. It seems like everybody knows each other either because they live in the same area or because their usual Sunday afternoon or stroll time usually happens here and they got to know each other. When I say Lincoln Square I am referring to the commercial heart of Lincoln Square neighborhood located where Lincoln, Lawrence and Western avenues meet. It is “the heart of the city’s German culture” (Solomon). Community area 4, 7 miles north of the loop serviced by the Brown Line, it is a part of the Greater Lincoln square along with other neighborhoods, namely Ravenswood Manor, Ravenswood Gardens, Ravenswood, Bowmanville and Budlong Woods( Wikipedia). The City of Chicago gave Lincoln square its name in 1925, three decades before a statue of the president was actually put here in 1956. During the 1900 and 1950 Lincoln Square was...

Words: 1010 - Pages: 5

Premium Essay

There Is / There Are Worksheet

...| There is / There are | Exercise 1 Look t the picture and say what you can see in it. 1. There is a big kitchen in the house. 2. There is a dinner table in the kitchen. 3. There is a sitting room in the house. 4. There is a TV in the sitting room. 5. There is a sofa in the sitting room. 6. There are two bathrooms in the house. 7. There are three bedrooms in the house. 8. There are eight windows in the house. 9. There are three trees near the house. Exercise 2 Put in there is or there are. ________ _________ an elephant in the zoo. ________ _________ a tiger in the zoo. ________ _________ five monkeys in the zoo. ________ _________ zebras in the zoo. ________ _________ a giraffe in the zoo. ________ _________ pretty birds in the zoo. ________ _________ a peacock in the zoo. ________ _________ pink flamingoes in the zoo. Exercise 3 Put the food in the suitable basket. |Some bread, two eggs, three mushrooms, a bottle of lemonade, some cheese, five apples, an orange, four cucumbers, two tomatoes, a watermelon, a | |tin of tuna, a packet of biscuits, six sandwiches, two hamburgers, a piece of cake, some peaches | |[pic] |[pic] ...

Words: 2051 - Pages: 9