...Culture Essay Culture is pervasive in all marketing activities”, (Albaum et al, 2005) Hall distinguishes culture according to the degree of context in their communication systems (De Mooij, 2010). High context cultures (Japanese, Chinese) contrast greatly with low context cultures (USA), who require a more explicit conveyance of messages. As Hall (1984) says, “Many Americans don’t seem able to evaluate anything unless they can attach a number to it”. Introduction One of the early scholars of culture, Linton (1945), defines it as: ‘‘The configuration of learned behavior and results of learned behavior whose component elements are shared and transmitted by the members of a particular society.’’ Other early scholars like Kluckhorn (1954) conceptualized that the cultural influences transcend in terms of the beliefs, norms, traditions, and values of society and this view still prevails among the scholars of culture. Why is culture important? Global Marketing in the simplest description attempts to understand customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it, and with what they buy. Internationally, this means understanding culture. How marketing efforts interact with culture determines the success or failure of a product. "There are many examples of cultural differences that have affected marketing success or failure." (Buzzell) The relationship with culture comes into play with the realization that each of the consumer...
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...TABLE OF CONTENTS 1. Executive Summary 1 2. Introduction 2 3. Cultural aspect to Communication 3 3.1. Cultural Contexts 3 3.2. Assessing Cultures through Hofstede’s Framework 4 4. Codes of Communication 6 4.1. Verbal Communication 6 4.1.1. Welcome topics of conversation 7 4.1.2. Topics to avoid 8 4.2. Non-Verbal Communication 9 5. Gift Giving 10 6. Causes of Cross-Cultural Communication Conflicts 12 7. Conclusion 13 8. Recommendations 14 9. References 15 Executive Summary Today’s world has gone global. This globalization has led to the collaboration among manufacturers of products, suppliers of materials and service providers situated across the globe. The markets are no more restricted to a specific region or a country. The boundaries and distances between the markets have vanished. Saturation in developed markets has led to exploration and exploitation of emerging markets. The expansion of geographic footprint is not happening only to meet business needs, but this is happening also to promote social causes (Education, Health Awareness) and to mitigate global risks (Global Warming). Therefore, for the purpose of effective functioning, there is a strong need to learn about Cross-Cultural Communication. It is true that any usage of an inappropriate word, an impression or a gesture can lead to serious business or social implications. These cross-cultural communication...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration, Laval University, Quebec, Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing, College of Business and Economics, University of Qatar, Doha, Qatar, and Heung-Ja Hong Faculty of Sociology, Kansai University, Osaka, Japan Abstract Purpose – The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and their joint impact on consumers’ product evaluation. Design/methodology/approach – Building on extensive literature, a model of consumers’ product evaluation that includes the major determinants of corporate branding is proposed. Based on a sample of 218 Japanese and American consumers, structural equation modeling and general linear model analyses are used to test hypotheses. Findings – The research reveals that Japanese and American consumers have different perceptions with respect to the effect of corporate image and corporate loyalty. The corporate name was found to have a significant impact on corporate image and corporate reputation was found...
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...Cross Cultural Communications between Canada and Japan Management 340 December 2, 2010 Executive Summary Japan witch is located off the eastern edge of Asia has a current population of 127 million people. Japan witch operates as a free market has the 3rd largest economy in the world and has a labour force of over 65 million people. In Japanese culture is expected that employees have lifetime commitment to their employers. The Japanese people recognize responsibility and work as extremely important characteristics of their culture. The responsibilities are divided into very small details and are incorporated into a family-style working environment. Business leaders and management participate in all activities. The employees in Japan are motivated by private recognition, the corporate missions of the company, stability, and most importantly being part of a winning team. Formal meetings are considered times for employee to share ideas and visions. In Japanese culture employees can contribute regardless of status. Furthermore informal meetings are seen as occasions to build personal relationships and should contain no direct business discussions. Since Japan has one of the most indirect languages, and many messages are metaphorical it is important to refrain from saying terms such as “No” and “You”; these terms can be seen as rude and should be placed with appropriate terms. Instead of saying “You”, refer to contact by their last name...
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...Organizational Structure & Culture Organizational Structure What is Organizational Structure? Defines how job tasks are formally – Divided – Grouped – Coordinated Six key elements – – – – – – Work specialization Departmentalization Chain of command Span of control Centralization & decentralization Formalization Controls, coordinates & motivates employees Work Specialization Degree to which tasks in organization are subdivided into separate jobs Efficiency gains – Payment related to skill-level required skill– Increase in performance in specific task – Encouraging creation of special inventions Efficiency losses – – – – – Boredom Fatigues Stress Poor quality High absenteeism & turnover Productivity specialization Departmentalization The basis by which jobs are grouped together Possible ways – By functions performed E.g., engineering, accounting, personnel…. – By type of product E.g., fuel, waxes, chemicals – On basis of geography E.g., western, southern, midwestern, eastern… – On basis of process E.g., Casting, press, tubing, finishing, inspect, pack, ship…. – By type of customer E.g., Service retail, wholesale, government customers Large companies might combine the forms! The Chain of Command & Span of Control Chain of command – Line of authority from top of the organization to lowest part – Specifies who reports to whom – Each managerial position is given its place & degree of authority – Unity of command principle...
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...Organizational Structure & Culture Organizational Structure What is Organizational Structure? Defines how job tasks are formally – Divided – Grouped – Coordinated Six key elements – – – – – – Work specialization Departmentalization Chain of command Span of control Centralization & decentralization Formalization Controls, coordinates & motivates employees Work Specialization Degree to which tasks in organization are subdivided into separate jobs Efficiency gains – Payment related to skill-level required skill– Increase in performance in specific task – Encouraging creation of special inventions Efficiency losses Boredom Fatigues Stress Poor quality High absenteeism & turnover Productivity – – – – – specialization Departmentalization The basis by which jobs are grouped together Possible ways – By functions performed E.g., engineering, accounting, personnel…. – By type of product E.g., fuel, waxes, chemicals – On basis of geography E.g., western, southern, midwestern, eastern… – On basis of process E.g., Casting, press, tubing, finishing, inspect, pack, ship…. – By type of customer E.g., Service retail, wholesale, government customers Large companies might combine the forms! The Chain of Command & Span of Control Chain of command – Line of authority from top of the organization to lowest part – Specifies who reports to whom – Each managerial position is given its place & degree of authority – Unity of command principle preserves unbroken line of command Span...
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...FUTURE IYE MOCHAKULA ABSTRACT There are two countries in the world whose culture has the historical depth, confidence, and population spread to make them hold-outs in a world that is increasingly homogenous, and those are India and China. Both are attractive in different ways for Westerners seeking experience living and working in a different culture. China, the subject of this report, attracts foreigners by its past and present profile: an old eastern culture that is rapidly rising to take its place among the world’s greatest modern civilizations, a stature that is all the more intriguing given the way it is blazing its own path in terms of the social contract. Do not be dissuaded by an element of bad press in the West; news tends to wallow in the alternative reality of political drama, while the realities on the street are something quite else. Chinese people are indeed largely welcoming and open, and opportunities abound for the astute. Yet China is not easy. Strange food, different ways of doing things, different social contracts and expectations, uneven levels of development and modernity, and the widespread inability to communicate in English all combine to make China a hard country to move to. But for those who brave the adversities, and immerse themselves into China, the rewards are undeniable—at the very least you learn something about different ways of seeing and something about a culture that has been innovative throughout much of its history. ...
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...Analysis of the emerging market in China Introduction Nowadays, with the financial crisis sweeping the globe, the emerging market is to be concerned by more and more countries. China as one of BRICs country has an impact on economic, trade and political in the world. This paper will talk about the emerging market--China from some economic factors, social factors and political factors, also analysis why China play an important role in the world. And what is the relationship between China and the international environment? Global overview and introduction to China When China awakes, it will shake the world. -- Napoleon Bonaparte The people's republic of China (PRC) which located in east Asia continent, and on the western shore of Pacific Ocean, which is the third largest country with 9,596,960 square kilometres. With the vast land, the land boundary of some 22.800 kilometers also have many neighbor such as Russia, North Korea, Vietnam, Laos, Pakistan, Afghanistan, Nepal, Tajikistan, Mongolia. At the same time, the mainland coastline measures about 18,000 kilometers with a flat topography, and there are many excellent docks and harbours, most of them are ice-free all year round (Jinyan, 2005). Most place of China all belong to the north temperature zone. Clear for seasons which suit for people to habitat. In addition as a big country with a vast territory, the nature...
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...Introduction to American culture 5 1.14 American music 5 1.15 American religion 5 1.2 PURPOSE OF THE STUDY 6 1.3 SCOPE OF THE STUDY 7 2.0 LEVELS OF CULTURE 7 2.01 GLOBAL CULTURE 7 2.02 REGIONAL CULTURE 7 2.03 NATIONAL CULTURE 7 2.04 ETHNIC CULTURE 7 2.05 SOCIAL CLASS CULTURE 8 2.06 ORGANIZATIONAL CULTURE 8 2.07 FAMILY CULTURE 8 2.08 GENDER CULTURE 8 2.09 AGE CULTURE 8 2.1 DETERMINANTS OF CULTURE 8 2.11 GEERT HOFSTEDE’S MODEL 9 2.12 INDIVIDUALISIM V COLLECTIVISM 9 2.13 POWER DISTANCE 9 2.14 LARGE POWER DISTANCE 9 2.15 SMALL POWER DISTANCE 9 2.16 MASCULINITY V FEMINITY 9 2.17 UNCERTAINITY AVOIDANCE 10 3.0 CHARACTERISTICS OF CULTURE 10 3.01 Culture is dynamic 10 3.02 Culture is pervasive 10 3.03 Culture is learnt 10 3.04 Culture is integrated 10 3.05 Culture is ethnocentric 10 3.06 Culture provides social cohesion 11 4.0 VIEWS ON CULTURAL TRENDS 11 4.01 The Convergent View 11 4.02 The Divergent View 11 5.0 ANALYSIS AND CONCLUSION 12 5.01 ANALYSIS 12 1.0 INTRODUCTION 1.01 WHAT IS CULTURE? Culture rules virtually every aspect of your life and like most people; you are completely unaware of this. Culture is vital because it enables its members to function with one another without the need to negotiate meaning at every moment. Culture is learned and forgotten, so despite its importance we are generally unconscious of its influence or the manner in which we perceive the world and interact within it. Culture is significant because...
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...Globalization of Markets and Competition: Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological—because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different countries. Increasingly rapid technology lifecycles also increases the competition among countries as to who can produce the newest in technology. In part to accommodate these realities, countries in the last several decades have taken increasing steps to promote global trade through agreements such as the General Treaty on Trade and Tariffs, and trade organizations such as the World Trade Organization (WTO), North American Free Trade Agreement (NAFTA), and the European Union (EU). Stages in the International Involvement of a Firm. We discussed several stages through which a firm may go as it becomes increasingly involved across borders. A purely domestic firm focuses only on its home market, has no current ambitions of expanding abroad, and does not perceive any significant competitive threat from abroad. Such a firm may eventually get some orders from abroad, which are seen either as an irritation (for small orders, there may be a great deal of effort and cost involved in obtaining relatively modest revenue) or as "icing on the cake." As the firm begins to export more, it enters the export stage, where little effort is made...
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...process in which two or more parties attempt to resolve their disagreement or conflict in a manner, and through a process, that is mutually agreeable. Whereas the general concept of negotiation is easy enough to understand, in practice it can be an extremely difficult proposition. Opposing views about what is right and wrong, disagreement on what is fair and equitable, understanding each other’s message and form of communication, and even the procedures that will be used to conduct negotiations are but a few of the hurdles that negotiators will encounter. Negotiation is further complicated when the parties find themselves negotiating across dissimilar cultures. Culture is a powerful factor in shaping how people think, communicate and behave. It therefore affects how they negotiate. In business arena, negotiations are crucial aspects of inter-organizational relationships like joint ventures, mergers and acquisitions, licensing and distribution agreements, and sales of products and services. As the proportion of foreign to domestic trade increases, so does the frequency of business negotiations between people from different countries and cultures. To successfully manage these negotiations, businesspeople need to know how to influence and communicate with members of cultures other than their own. This paper investigates the impact of culture on negotiations. It begins by defining negotiation, cross cultural negotiation, culture, including a discussion on how culture is imbedded...
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...Cross-Cultural Communication Theory and Practice Barry Tomalin; Brian J. Hurn ISBN: 9780230391147 DOI: 10.1057/9780230391147 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior permission of Palgrave Macmillan. To request permission please contact rights@palgrave.com. Cross-Cultural Communication 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 This page intentionally left blank 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 Cross-Cultural Communication Theory and Practice Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin © Brian J. Hurn and Barry Tomalin 2013 Foreword © Jack Spence 2013 All rights reserved. No reproduction, copy or transmission of this...
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...Preface We approached the Korean management system from a cultural context. Although they share a common Oriental culture with other neighboring nations, Koreans maintain a unique culture. This culture, combined with the impact of the geopolitical environment of the Korean peninsula, results in a unique behavioral pattern. Thus, managers and workers in the Korean management system behave differently from their counterparts in other countries. The Koreans have accomplished remarkable economic success since the 1960s, and their management system has played a major role in contributing to this phenomenal economic achievement. Entrepreneurs, top executives, managers, and workers in the management system are all integral parts of the system, and they have performed their assigned jobs effectively. Therefore, to comprehend the unique nature of this Korean management system, we performed an in-depth analysis on its performance. The external environment of the Korean management system is a crucial factor in understanding it. In this kind of environment, the role of government is prominent because without active support from the government, no enterprise can survive and prosper. The government, in return, demands some favors from these enterprises, making this a quid pro quo, a unique feature of the Korean management system. We will discuss extensively the relationship between government and business to understand the Korean management system. Because South Korea is a rapidly changing...
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...companies with truly global ambitions. With a population of 194 million, Brazil represents the fifth largest market opportunity in the world — after China, India, Indonesia and the USA. It is also the fifth largest country in the world by geographic size. An IMF (International Monetary Fund) report indicates that Brazil leads all other South American countries in terms of infrastructure and technological development. Combine these facts with the stabilising economic and political landscape — (the twin nightmares of corruption and hyper-inflation ravaged the country for decades) — and it is easy to see why Brazil attracts a higher percentage of total global foreign direct investment year on year. However, anybody wishing to do business with Brazil and the Brazilians should be aware of the various cultural and structural barriers which might confront them. Probably the most pervasive barrier encountered by the unwary traveller would be the 'Custo Basil' or the 'Brazil Cost'. This term refers to the very real extra costs of doing business in Brazil — corruption, governmental inefficiency, legal and bureaucratic complications, excessive taxation, poor infrastructure, inflation etc. Although this 'costa' is difficult to define and has lessened in recent years, it remains real and the cause of great frustration for international business people. Due to this 'Custo Brasil', it is important to work closely with local lawyers and accountants. Many people have found the services of...
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...adequately create it. Instead, he bought 60 acres of property in Anaheim and started working with engineers to make his vision become a reality. The park was designed to give fans a place to experience the magic of Disney characters and creativity. Now Disney Land has grown into one of the world’s leading providers of family travel and leisure experiences. It has been in many countries all over the world. For this success, it has gone through a difficult process. To enter a new market, Disney Land must overcome many barriers: taxes, land for building, labor force and especially the cultural barrier. Each country has its own culture and different from the others. Our report is to focus on the way Disney Land acted to adapt to French Culture - a European unique culture and Hong Kong (China) the territory which is located in East Asia but has Western Culture. Businesses: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: 1. Media networks 2. Parks and resorts 3. Studio entertainment 4. Consumer...
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