...Assignment -1: Short questions 1. You are generating leads from online channels to sell credit cards. You are running two campaigns (let’s say A & B) on google to sell your product online and campaign A has better CTR. Assume A &B has same targeting but different set of keywords. These campaigns also use different ad copies. Mark these statements as true or false with some explanation: A. You should allocate more budget to campaign A if CTR continue to remain high – to remain high as in average position it depends on the conversion rate so this False B. Your cost per lead will be less for campaign A- True Could be where if the CTR is high. C. People searching keywords listed in campaign A find ad copy at campaign A more relevant- True – probably STP is done appropriately D. You should replace Campaign B ad copy with Campaign A ad copy as A is giving you better results- False not necessarily as it depends STP is done for specific audience with same message or keyword 2. LinkedIn allows you to bid either as CPC or as CPM. You realized that your ad position will be the same for both pricing models. Avg CPC would be Rs 110 and avg CPM is 150. You expect CTR to be in 0.2%-0.3% range based on historical data. What pricing plan will you choose? CPC or CPM. Why? Answer I would choose for CPM as the cost to the advertiser would come as per impression where CPC would be a little costly when position is coming as same 3. You are generating leads...
Words: 544 - Pages: 3
...10 Steps to Effective Copywriting This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other...
Words: 6150 - Pages: 25
...Defining advertising copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy. Various ways of Writing effective copy: It is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. In bad copy, one (or both) of these elements...
Words: 1741 - Pages: 7
... * Salaried Employees are working overtime without proper compensation taking on additional workload because of new clients being taken on. * Four clients vital to the success of Phoenix are not pleased with the work being produced. Facts and Causes: * Employee interviews indicate a lack of communication between graphic designers and art directors which has resulted in longer hours required to finish projects. * Client surveys indicate that they have not received a significant level of communication from the account managers which has left the copywriters with little basis to develop the copy for advertisement. Impact and Effects: * Productivity at the Roanoke branch has declined overall by 41%: 11% of accounts are completed behind schedule; 8% of the projects have been cancelled by the client; 22% of the accounts are on hold because art/copy has not been approved by the client * The average salaried employee has previously worked 40 hours per week, and is now working 50 hours per week, with 10% less project completing rate within that week Solutions: * Art directors are to meet as needed and leave open lines of communication with the graphic designers for changes that may occur on a project. After meeting, the graphic designers will be given adequate time to develop the changes and have them approved by the art director. This mutual development will allow the artists to work collaboratively; the timeframe will ensure that the client...
Words: 513 - Pages: 3
...THESIS MANUAL INSTRUCTIONS CONCERNING THE PREPARATION OF THESES AND DISSERTATIONS Research and Graduate Studies Texas A&M University-Kingsville Kingsville, Texas 78363 (361) 593-2808 SPRING 2011 COPYRIGHT PRIVILEGES BELONG TO RESEARCH AND GRADUATE STUDIES Reproduction of this THESIS MANUAL requires the written permission of the Graduate Dean. FOREWORD The nature of a research study should be one in which the investigation leads to new knowledge or enhancement of existing knowledge in the student's field of study, either through acquisition of new data or re-examination and interpretation of existing data. At the graduate level, all students should learn how new knowledge is created, how experimentation and discovery are carried out, and how to think, act and perform independently in their discipline. Depending upon the degree to which the discipline has an applied orientation, the student can demonstrate mastery of the discipline through means such as research papers, literature reviews, artistic performances, oral/written presentations or case studies. The doctoral dissertation is viewed in academia as the ultimate model of documentation of the student's research. The characteristics of dissertation research include the theoretical background, description of the problem, the method which was used to solve the problem, interpretation of results and explanation of their significance. The student is expected to produce a product of excellent quality which reflects...
Words: 10528 - Pages: 43
...pr pr acti od ca uc l a ing sp a ects th es of is at un sw po th stg es rad is gu uate ide PRACTICAL ASPECTS OF PRODUSING A THESIS AT THE UNIVERSITY OF NEW SOUTH WALES P.GRADUATE A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Postgraduate Board January 2002 University of New South Wales Please note: the web version does not contain two sections of the printed version. The differences are due to differing formats which makes it impossible to convert some pages into a PDF format. Missing are a mock up of a UNSW Thesis/Project Report Sheet and the information in Appendix IV. A copy of the printed guide can be sent to you if you email your address to campaigns@unsw.edu.au. This missing information was taken from the Thesis Submission Pack which is available from New South Q on the Kensington campus (download from or phone: (02) 9385 3093). ABSTRACT This booklet is designed to assist research students with the practical aspects of producing a postgraduate research thesis at the University of New South Wales. As well as providing advice in regard to the University’s requirements, formatting, layout, referencing and the use of information technology, this guide also describes what some students might regard as the more arcane and ritualistic aspects of producing a PhD thesis, in particular, those associated with accepted academic conventions. A section on posture and ergonomics has also been included to help you...
Words: 12383 - Pages: 50
...___________________________________ , Chair, Department of Computer Science ___________________________________ , Dean, College of Arts and Sciences TABLE OF CONTENTS LIST OF FIGURES II LIST OF TABLES II DEDICATION II ACKNOWLEDGEMENTS II CHAPTER 1 INTRODUCTION ERROR! BOOKMARK NOT DEFINED. 1.1 Problem Description and Motivation Error! Bookmark not defined. 1.2 Research Hypothesis and Questions Error! Bookmark not defined. 1.3 Research Contributions Error! Bookmark not defined. 1.4 Organization of the Dissertation Error! Bookmark not defined. 1.5 Bibliographical Notes Error! Bookmark not defined. CHAPTER 2 COLLEGE STYLE GUIDE 2 2.1 Style Guide and Instructions for Thesis and Dissertation 2 2.1.1 Reasons for Regulations 2 2.1.2 Responsibilities 2 2.1.3 Approval 2 2.1.4 Paper 2 2.1.5 Copies and Binding 2 2.1.6 Font Styles 2 2.1.7 Margins 2 2.1.8 Spacing 2 2.1.9 Pagination 2 2.1.10 Front Matter 2 2.1.11 Figures 2 2.1.12 Tables 2 2.1.13 Footnotes 2 2.1.14 Appendices 2 2.1.15 Bibliographies/References 2 2.1.16 Abstracts 2 2.1.17 Publication Requirement for Doctoral Dissertation 2 2.2 Some Examples of tables and figures. Error! Bookmark not defined. CHAPTER 3 CONCLUSIONS AND FUTURE RESEARCH 2 3.1 Main Results Error! Bookmark...
Words: 4363 - Pages: 18
...using the highlighting tool in your word processing software. In addition, please have them identify and copy and paste your thesis statement and the topic sentences for each paragraph. | |Exemplary |Proficient |Emerging |Not Yet Demonstrated | | |100% |86% |73% |60% | |INTRODUCTION / THESIS |Well-developed introduction |Introduction creates interest |Introduction adequately |Background details are a | | |engages the reader and creates |and contains background |explains the background of the|random collection of | |Background/History |interest. Contains detailed |information. Thesis clearly |problem, but may lack |information, are unclear, and | |Defining the Problem |background information and a |states a problem and the |clarity. Thesis states a |may be loosely related to the | |Thesis Statement |clear explanation of the problem.|writer’s position is evident. |problem, but writer’s position|topic. Thesis/position is | | |Thesis clearly states a | |may not be evident. |vague or not stated...
Words: 1013 - Pages: 5
...School of Hospitality and Tourism Kenyatta University P. O. Box 43844-00100 Nairobi, Kenya Tel: +254 20 8710901, +254 20 8711622, Ext 57022 Email: dean-hospitality@ku.ac.ke GUIDELINES FOR WRITING ACADEMIC RESEARCH PROPOSALS AND THESES HANDBOOK APRIL 2012 TABLE OF CONTENTS 1.0 1.1 2.0 (a) (b) (c) (d) (e) (f) 3.0 4.0 (a) (b) (c) 5.0 6.0 7.0 8.0 9.0 10.0 11.0 12.0 13.0 14.0 15.0 16.0 17.0 18.0 SUPERVISION ................................................................................................................ 4 Responsibilities of Supervisors .................................................................................. 4 FORMAT OF PRELIMINARY PAGES OF A PROPOSAL................................................... 5 Cover Page ................................................................................................................. 5 Student Declaration Page .......................................................................................... 5 Table of Contents ....................................................................................................... 6 Abbreviations and Acronyms .................................................................................... 6 Operational Definitions of Terms .............................................................................. 6 Abstract...................................................................................................................... 6 FORMAT OF MAIN BODY OF PROPOSAL...
Words: 3232 - Pages: 13
...|[pic] |Course Design Guide | | |College of Humanities | | |COM/156 Version 7 | | |University Composition and Communication II | Copyright © 2013, 2011, 2010, 2009 by University of Phoenix. All rights reserved. Course Description This course builds upon the foundations established in COM/155. It addresses the various rhetorical modes necessary for effective college essays: narration, illustration, description, process analysis, classification, definition, comparison and contrast, cause and effect, and argumentation. In addition, requirements for research essays, including the use of outside sources and appropriate formatting, are considered. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject...
Words: 4385 - Pages: 18
...MNUALLL/301/0/2013 Tutorial Letter 101/0/2013 General tutorial letter for proposal, dissertation and thesis writing MNUALLL Year module Department of Health Studies IMPORTANT INFORMATION: This tutorial letter contains important information about your module. Note: Copyright pertaining to Mouton (2006) has been ceded to Unisa CONTENTS Page 1 2 2.1 2.2 2.3 2.3.1 2.4 2.5 2.6 2.7 2.8 3 3.1 3.2 3.3 3.4 3.5 4 4.1 4.2 4.3 4.4 4.5 4.6 5 5.1 5.2 5.2.1 5.2.2 2 WELCOME ................................................................................................................................... 6 SECTION 1: BEING REGISTERED FOR THE RESEARCH PROPOSAL MODULE (RPM) .... 7 Introduction ................................................................................................................................... 7 Application .................................................................................................................................... 7 Registration for Research Proposal Module (RPM) ...................................................................... 7 Registration................................................................................................................................... 8 Appointment of supervisor ............................................................................................................ 8 Guidelines for writing a proposal ...............................................................................................
Words: 30137 - Pages: 121
...CENTRAL EUROPEAN UNIVERSITY Thesis Writing and ETD Submission Guidelines for CEU MA/MSc Theses and PhD Dissertations (Revised and adopted by the CEU Senate 7 December 2007) The thesis or dissertation is the single most important element of a research degree. It is a test of the student’s ability to undertake and complete a sustained piece of independent research and analysis, and to write up that research in a coherent form according to the rules and conventions of the academic community. As the official language of study at CEU is English, students are required to write the thesis/dissertation in English to a standard that native speaker academics would find acceptable. A satisfactory thesis should not only be adequate in its methodology, in its analysis and in its argument, and adequately demonstrate its author’s familiarity with the relevant literature; it should also be written in correct, coherent language, in an appropriate style, correctly following the conventions of citation. It should, moreover, have a logical and visible structure and development that should at all times assist the reader’s understanding of the argument being presented and not obscure it. The layout and physical appearance of the thesis should also conform to university standards. The purpose of this document is to outline the standard requirements and guidelines that a master’s thesis or PhD dissertation (hereafter the term ‘thesis’ is used to cover both MA and PhD except where the PhD...
Words: 5926 - Pages: 24
...MZUMBE UNIVERSITY (CHUO KIKUU MZUMBE) GUIDELINES FOR WRITING THESIS OR DISSERTATION Prepared by: The Directorate of Research, Publications, and Postgraduate Studies P.O. Box 63 Mzumbe Morogoro, Tanzania Tel: +255 (0) 23 2604380/1/3/4 Fax: +255 (0) 23 2604382 E-mail: mu@mzumbe.ac.tz Website: www.mzumbe.ac.tz TABLE OF CONTENTS SECTION ONE INTRODUCTION .. .. .. .. .. .. 1.1 Preamble .. .. .. .. .. 1.2 Thesis versus dissertation .. .. .. 1.3 Objectives of the thesis or dissertation option 1.4 Non-thesis /Non- dissertation option. .. .. .. .. .. .. .. .. .. .. .. .. 1 1 1 1 1 SECTION TWO FONTS, MARGINS, SPACING, PARAGRAPHS, PAGINATIONS, ETC. 2.1 Typing and spacing .. .. .. .. .. .. 2.2 Dissertation/ Thesis title and its chapters.. .. .. .. 2.3 Fonts .. .. .. .. .. .. .. .. 2.4 Paragraphs .. .. .. .. .. .. .. 2.5 Language .. .. .. .. .. .. .. 2.6 Treatment of abbreviations .. .. .. .. .. 2.7 Quotations .. .. .. .. .. .. .. 2.8 Pagination .. .. .. .. .. .. .. 2.9 Margins .. .. .. .. .. .. 2.10 Capitalisation and bolding of words .. .. .. .. 2.11 Tables and their numbering .. .. .. .. .. 2.12 Figures, diagrams, graphs, charts, illustrations, and photographs SECTION THREE THESIS/DISSERTATION OUTLINE 3.1 Sequencing the major parts .. 3.2 Details of the preliminary items 3.3 Headings .. .. .. 3.4 Length of the thesis/dissertation 3.5 Final submission .. .. SECTION FOUR DOCUMENTATION 4.1 Documentation styles .. .. 4.2 APA style for in-text citations 4.3 APA style for references...
Words: 5957 - Pages: 24
...------------------------------------------------- Thesis Writing: A Guide for Students By Jennifer Swenson The Sparrow’s introduction to thesis writing is a clear-cut and comprehensive tool for those who are about to embark on one of the more difficult projects in all of academia. Thesis writing is not an art; rather, it is the product of many months of research and painstaking hard work. Whether you are writing a master’s thesis, a PhD thesis, or any other form of this venerable genre, I hope this guide will serve you well. Thesis Writing Background What is a thesis? A thesis is essentially a research report. It addresses a very specific issue and describes what is known about that issue, what work the student has done to investigate or resolve it, and how that issue may play out in the future. It is the thesis writer’s responsibility to familiarize her with the history of the issue and the different points of view that exist. The thesis writer works with a mentor who is an expert in the field that the thesis concerns, but not necessarily an expert on that exact topic. Usually thesis topics are so specific that very few people in the world except the thesis writer herself could be considered an expert on them. Your thesis writing will make a contribution to the field about which you are writing, and in a larger sense, to all of human knowledge. A thesis is distinctively different from an undergraduate research report because it is so original. How Specific Should My Thesis Get? When writing a thesis, you should...
Words: 2925 - Pages: 12
...or someone you know. The condition may be either physical or mental. Title Page – A creative title should be centered and located about 1/3 down the sheet of paper. Your name, your class name, and your high school name should appear on separate lines, single spaced, about 2/3 down the page. I. Introduction (one paragraph long) Attention-getter • Give examples or a story that is hypothetical or real, give alarming or surprising facts or figures, or ask questions • Integrate information from your personal interview • Should be at least 3 sentences long Lead-in • One or two sentences that connect the attention-getter to the thesis Thesis statement • One sentence that summarizes the paper • States the nature of the medical condition • Should be the last sentence of the introduction • Never begin thesis with “I will write about...” or “My paper is on...” • Thesis statement should be in bold II. Disease, Ailment, or Condition (Length determined by subject matter) What is it? Fully explain this. What are the known or suspected causes? What are the symptoms? How is it diagnosed? Integrate information from your personal interview. III. Treatment (Length determined by subject matter) How is it treated? Fully describe all possible treatments. Integrate information from your personal interview. IV. Prognosis (Length determined by subject matter) What is the short-term prognosis and/or long-term prognosis? If incurable or long-term, how do people live with this illness? What life-style or...
Words: 482 - Pages: 2
