...Development of SK-II 3 2.1 Strategy 3 2.2 Idea Generation 4 2.3 Screening 5 2.4 Concept development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 9 4.0 Conclusion 10 References: 12 1.0 Introduction The Procter & Gamble Company (P&G) is the world's top manufacturer that produces of household products courts market share and billion-dollar names. The company divided into three global units which are household care, beauty and grooming, and health and well-being. P&G also makes pet food, water filters and produces a soap opera. P&G's many famous brand are under P&G Multinational Corporation which included Febreze, Fusion, Always, Braun, Bounty, Charmin, Crest, Downy or Lenor, Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, SK-II, and so on. Their market capitalization is greater than the GDP of many nations. They penetrate more than 180 nations of the world. Their purpose is to come out with the branded products and services of superior quality and value that improve the lives of the world’s consumer. In return, the consumer will reward the P&G with leadership sales, profit and value creation (P&G, 2011). SK-II is a one of the Procter & Gamble Beauty brand. This product has been launched in Japan market since 1980. SK-II can be considered as the one of the most expensive beauty brands in the world until today. SK-II history...
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...the head of the European and Japanese Max Factor divisions, but the idea of taking the SK-II that was so successful in the Japanese market global is very risky. Up until the 1980's, P&G Japan was only a minor contributor to the P&G international growth. In 1985, Durk Jager found that the key reasons for the failure lied in the fact that they had not recognized the distinctive needs of the Japanese consumer. Over the next four years under his management changes were made to research, advertising and distribution that provided a 270% increase in sales, and Jager assumed the position of group vice president for Asia. However, in the 1990s the business could not keep up with the competitors in the Japanese market. Just as indicated in the article "Philips versus Matsushita," the organization began to be more focused on the structure of the company than the strategy of the company and where it was going. Jager then developed Organization 2005, his strategy in the rapid development and roll out of new products globally, which also involved several management changes. Just as indicated in the article "Philips versus Matsushita," the organization began to be more focused on the structure of the company than the strategy of the company and where it was going. One of the changes in O2005 was the promotion of Paolo de Cesare to head Max Factor Japan and was faced with the dilemma of whether or not the SK-II could break into the global skincare...
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...CSR을 통한 기업 Image 제고 (Corporate Social Responsibility) SK경영경제연구소 경영연구실 2003. 11. 4 CSR을 통한 기업 Image 제고 _구영모/ 최우혁_2005-01-06 Executive Summary ¶ 기업의 사회적 책임(CSR:Corporate Social Responsibility)은 “기업의 발전과 사회의 발전을 동시에 이루기 위한 기업의 노력” 으로 정의되며, 그 실행범위는 윤리경영에 사회공헌을 더한 것으로 이해할 수 있음. ¶ 그러나, 한국적 경영환경의 영향으로, 한국 기업들은 그 동안 윤리경영의 실질적인 추진이 불가능하였고, 결국 CSR 활동이 불균형 상태로 운영되어 왔는바, 이러한 경영관행은 장기적으로는 기업 Image제고에 악영향을 미칠 가능성이 큰 것으로 판단됨. ¶ SK는 SK사태로 인하여 기업 Image가 하락하는 등의 피해를 입기는 하였으나, 오히려 상대적인 투명성이 개선되는 등 CSR을 본격적으로 추진할 수 있는 기반이 조성된 것으로 판단됨 ¶ 그러므로, 윤리경영의 실질적인 추진을 통해서 내부적인 치유를 도모하는 한편, 사회공헌 활동의 전략적 추진을 통해서 기업 Image 회복에 적극 나서야 할 시점이라고 사료됨. ¶ 윤리경영과 사회공헌 활동은 “Brand와 기업문화를 공유하는 Network”의 Backbone 이므로 관계사 간의 긴밀한 Coordination하에서 추진되는 것이 바람직하며, 외부 Communication은 2004년 창립 51주년을 기점으로 개시해야 한다는 것이 연구소의 의견임. 1 CSR을 통한 기업 Image 제고 _구영모/ 최우혁_2005-01-06 목차 • CSR의 부상 • CSR의 일반적인 함정 • SK의 CSR 활동 • Discussion Agenda 2 CSR을 통한 기업 Image 제고 _구영모/ 최우혁_2005-01-06 한국인들은 기업의 가장 중요한 존재목적으로 “기업의 이익과 발전” 보다는 “사회와 국가의 발전”을 꼽고 있으며, 기업이 이윤극대화를 추구하는 것 만으로는 여타부문의 경제적 수준향상에 기여하는 바가 크지 않은 것으로 이해함 기업의 가장 중요한 목적* 기업 이윤극대화의 국민복지 기여* 37.5% 58.8% 30% 39.8% 19.1% 13.2% 소비자 복지향상 기업의 근로자의 사회와 이익과 발전 복지와 발전 국가의 발전 기여한다 기여하지 않는다 * Source : 중앙일보, ‘기업인식비교조사’, 2003.4.28 3 CSR을 통한 기업 Image 제고 _구영모/ 최우혁_2005-01-06 이렇듯 한국인들은 순수한 재무적 성과보다는 기업의 사회적 역할에 Focus 해서 기업 Image를 형성하는 특성을 보이고 있는 바, 이는 이윤극대화 추구 만으로는 한국 내에서 기업 Image 향상이나 Social Legitimacy 확보가 어렵다는 점을 시사하고 있다고 하겠음 < 한국기업의 평판에 미치는 요소별 영향력*>...
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...pay cuts, and their wives had to assist financially. Due to this situation women started small businesses and worked part-time job, and a couple of years later the Korean government banned gender discrimination in the workplace, requiring businesses with 500 employees to provide child-care facilities, creating additional opportunities for women. This minicase shares a story about a Korean women name Choi Dong Hee who worked for SK research arm she was the only woman who’d worked for the company. Choi believed that the company didn’t recognize nor did they utilize her talent. So, Choi demonstrated her talent by creating and conducting a yearlong study recommending the company to modify their policy permitting subscribers to use any wireless portal. Choi proposal was denied, but she didn’t give up she was consistent, dedicated to her vision, and convincing. In the end SK adopted Choi’s policy, and SK quickly recognized that the women’s viewpoint can assist SK with serving its customers (McGraw-Hill, 2012). SK’s Business Strategy Since 2003, SK Telecom has been organizing various Business Relationship (BR)-strengthening programs to foster trust-based Win-Win Partnerships with our business partners. Business Relationship (BR) management...
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...SK Telecom: Pursuing Happiness through Corporate Social Responsibility Case summary: SK Telecom was founded in1984 and introduced the first car phone and mobile paging services in Korea. Since then it has been known as the largest Korean mobile communications company and for a series of technological innovations. SK Telecom created a dedicated Corporate Social Responsibility (CSR) function to manage SK Telecom and SK Group’s corporate community involvement programs. They believed good CSR contributed to a better corporate reputation. In 2008, SK Telecom’s CSR program was revised to include five separate areas of responsibility, Ethics, Environment, Community Involvement, Win-Win Partnership, and Customer Protection. In 2009, it created a newly CSR Team which is composed of Corporate Community Involvement Team and the Ethics Management Team. As time passed, with the revised CSR strategy and the new CSR Team, some problems occurred. There was no clear line of decision making for CSR activities around the five areas; the newly created structure failed to deliver a comprehensive strategy on CSR; the two teams that came together to create the CSR team struggled to create synergy. Five forces analysis: ◆ Threat of new entrants-Low -High capital requirement -Patents limit new competition -Advanced technologies are required ◆ Bargaining power of suppliers-Low -There are many suppliers of telecom equipment, like fiber-optic cables, high-tech broadband switching equipment...
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...Course Design Guide GEN/200 Version 2 Course Syllabus College of Humanities GEN/200 Version 2 Foundations for General Education and Professional Success Copyright © 2011, 2008 by University of Phoenix. All rights reserved. Course Description This general education course is designed to introduce the intentional learner to communication, collaboration, information utilization, critical thinking, problem solving, and professional competence and values. The course uses an interdisciplinary approach for the learner to develop personal academi c strategies in order to reach desired goals and achieve academic success . Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Ellis, D. (2011). Becoming a master student (13th ed.). Boston, MA: Wadsworth, Cengage Learning. All electronic materials are available on the student website. 1 Course Design Guide GEN/200 Version 2 Week...
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...framework for critical thinking. Reviewed below. B. Know the names of the eight activities (each has an alternate term, but just need to know the main ones on the picture), and be able to match up descriptions of these activities with the correct name. SEE YOUR HANDOUT. C. Know the steps in the paramedic method, and be prepared to apply them to a problem sentence. Steps given below. Diana Halpern's (1996) Framework for Critical Thinking Definition: Critical thinking is the use of cognitive skills or strategies that increase the probability of a good outcome. CT is purposeful, reasoned, and goal-directed. Answer the following questions: 1. What is the goal? First step in improving thinking is to be clear about the goal or goals. Sometimes there are multiple goals; sometimes the goal changes as we work on a problem. If the overall goal is not OPERATIONAL (i.e., "get a good grade" or "reach a good decision"), then identify operational goals (write clearly, address all elements of the assignment, evaluate the consequences of alternative decisions). 2. What is known? Review what is known. You may know more than you realize, once you start taking a census. You may also realize that some of the apparently information is not certain at all. If you are completing an assignment or solving a problem for someone else, review guidelines for the assignment and ask yourself what the person cares about and values in a solution. 3. Which thinking skills will get you...
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...the continental U.S. (Wal-mart Corporate, 2012)”. Wal-mart is looking to make Kava another part of its international business but there are many obstacles that the company needs to do before opening its doors in Kava. “At Wal-mart, we believe in a philosophy of operating globally and giving back locally. We know we can make the greatest impact on our communities by supporting causes that are important to our customer's right in their own neighborhoods”. (Wal-mart Corporate, 2012) After talking to Alex; it has become clear to me that it will not be an easy task so my critical thinking skills has to almost be flawless in this situation. After soaking in all the information Alex informed me of; my first order of business is get settle into my new home for the next three weeks and start brainstorming on how to knock out these problems. After Brainstorming for a few hours last night, I found my-self thinking about the problems this beautiful island Kava has had. So today, my first full focus is to find out how can Wal-mart give back to a community who’s been hit with some many disasters. Wal-mart has a headquarters in the United States that specializes in helping other countries such as Kava that have been plagued by natural disasters. Wal-Mart is all about doing what is right; as a company Wal-mart...
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...Change and Continuity in Contemporary Business Assignment Brief Cardiff School of Management Assignment Details Course Title Module Title Assignment Title Assignment format Assignment length Assessor Name Handing out Date Handing in Date (Due date for submission to LSBM) BSc in Business Management studies (top-up) Change and Continuity in Contemporary Business Globalisation Individual Assignment (100%) 3000 words Mark Powell 8th October 2012 17th December 2012 Assessor : Mark Powell Signature: Date: Internal Verification and Approval Internal Verifiers Date Reza Aboutalebi The College Notes Essential Considerations Note 1: No academic member of staff has the power to allow a late penalty to be lifted or for an extension to be given to a student(s). Note 2: Should you require assistance for submitting assignments, please refer to the BA handbook. Assistance from the office can only be given during office hours. Instructions for Assignment Submission Please refer to the LSBM general drop for detailed assignment submission instructions. You must follow these instructions exactly. Created by Mark Powell Page 1 Change and Continuity in Contemporary Business Assignment Brief Assignment Brief You are required to successfully complete one 3000 word essay from a choice of 3 questions examining Globalisation Choose Only ONE of the following questions: not required ones ( YOu can compare that one to books that are required herts friedman:...
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...family and friends to encourage them to do what they dream. And I know my mother also likes to travel, but sadly, she always thinks taking good care of family is her only responsibility, she cannot leave home. I always tell her, “ Your kids are grown up. Don’t worry too much about us. Just go anywhere you want to go.” But she just cannot. So now, I am here. I took a lot of pictures and sent them to my mother, then told her about where I live and how it looks like here. I hope I can be a good writer or storyteller, when people read or listen to my story, they can feel they are here with me. Especially my mom, I wish I can use words with pictures to let her sees what I have seen. I was thinking to write a letter for my father before I came here, but I failed it, I cannot written up what I was thinking. My father is a traditional Chinese father, his face is always looks like serious, and he doesn’t talk too much, also sometimes I don’t really talk to him, it is because I can feel that he always thinks I am too childish and I don’t like that feeling. The night makes me so impressive. We were talked for few hours in the night of Taiwan Father’s Day which is on October 8th. We were talking about our past, our present, my future, our religion, my career and future goals. I don’t remember we had talked so long like this time. I talked to him just like me talk with an old friend, it is a natural conversation. Then I thought he will realize that I am not a child anymore and he can recognized...
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...1. In the "Heinz and the Drug" case described in the chapter, Heinz's actions falls into which of Kohlberg's stages? A. Stage 1 B. Stage 2 C. Stage 3 D. Stage 4 2. In stage 1 of Kohlberg's model, ethical reasoning is motivated by: A. Fear of punishment B. Satisfaction of one's needs C. Following the law D. Acting based on universal ethical principles 3. In the DigitPrint case, at which stage does Wally Wonderful reason if he insists on compliance with GAAP? A. Stage 2 B. Stage 3 C. Stage 4 D. Stage 5 4. Each of the following is an element of Rest's model of morality except for: A. Moral sensitivity B. One's stage of ethical development C. Moral motivation D. One's courage in making decisions 5. The actions of Sherron Watkins in the Enron case appears to reflect each of the following except for: A. Moral sensitivity B. Egoism C. Enlightened egoism D. Professional skepticism 6. Professional judgment in accounting includes each of the following attributes except for: A. Exercising due care in carrying out one's professional responsibilities B. Maintaining one's objectivity in decision making C. Maintaining one's integrity in decision making D. Acting in accordance with the moral point of view 7. In Thorne's model of ethical decision making, the instrumental virtues relate to: A. Moral sensitivity B. Ethical reasoning C. Ethical motivation D. Ethical character 8. In Cherron and Lowe's study of the link between professional skepticism and management accountants, the authors...
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...audience think that only liberals are friends of the “working man.” Fallacies: Scapegoat The speaker says “Boss Jim W. Gettys' political machine -- now in complete control of the government of this State! I made no campaign promises, because until a few weeks ago I had no hope of being elected.” The power of Getty’s “political machine” is purely to put blame elsewhere as an excuse for the speaker’s neglect to make campaign promises. Scare tactic The speaker says “The working man and the slum child know they can expect my best efforts in their interests. The decent, ordinary citizens know that I'll do everything in my power to protect the underprivileged, the underpaid, and the underfed!” in an attempt to scare the audience into thinking the opposing party will not protect the underprivileged, underpaid, and underfed. Ad Hominen: Multiple times the speaker attacks “boss Jim W. Gettys’” but neglects to ever mention specific policies of Gettys that he disagrees with. It appears as though he simply has a personal vendetta against Gettys. Strawman: “Well, I'd make my promises now if I weren't too busy arranging to keep them.” This statement’s vagueness appears to be an effort for the speaker to keep from having to make campaign promises, while still appeasing the audience’s need for campaign promises. Rhetorical Devices: Alliteration During the beginning of the speech, the campaigner and Kane speak in alliteration: “I am speaking of Charles Foster Kane, the fighting...
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...Decisions in Paradise Decisions in Paradise “Kava is a significant island in the south pacific. More than 50% of the population is under the age of 15. Kava consists of an ethnic mix of indigenous South Pacific tribes which, consist of Asian, French, and Spanish but has had a significant increase of Americans after World War II” (Business Scenario) The economy in Kava consists of “petroleum, coffee, cocoa, spices, bananas, sugar, tourism, fishing, and natural gas” (Business Scenario). The quality of labor is inexpensive. In an effort to be considerate of the stakeholders involved, Nicholas Financial, Incorporated needs to consider the details of the problems, the issues that need to be addressed, and try to come up with solutions to every problem on Kava. Kava has had their share of natural disasters as well as epidemics. These “natural disasters include tidal waves, tsunamis, typhoons, hurricanes, tornadoes, floods, volcanic eruptions, and earthquakes” (Business Scenario). The petroleum spill is affecting the eco-system, marine wildlife and the integrity of beach property of the island. The other natural disasters have complicated these issues even further. Unfortunately, disease has become widespread because of the multitude of these disasters that have hammered this island recently. The devastation of the HIV/AIDS virus and the avian flu has presented other concerns to Kava and need to be addressed. Nik and Chris have asked...
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...Running head: THE HEALING HOSPITAL The Healing Hospital: Serving God and His People Sandra Grand Canyon University Spirituality in Healthcare HLT 310V August 28, 2011 The Healing Hospital Paradigm The Healing Hospital paradigm does not only bring love and care back to health care but radical loving care to the bedside. This concept, although seemingly progressive, borrows and puts into action theories of such great theorist as Jean Watson that believe in treating the mind, body, and soul (Watson, 2009). The average hospital mission statement is filled with promises of caring compassionate health care, but as with society today, they are mostly talk and no action. The Healing Hospital brings the talk into action bringing the radical care from the management down, believing that each person has a calling not a job that simply ends in provision. The spiritual aspect is brought back into health care for the patients as well as the staff, where each meeting is considered a sacred encounter. Although this sounds like a hospital made in heaven, it is a reality for such hospitals as Baptist Trust in Nashville, Tennessee and Mercy Gilbert Hospital in Gilbert, Arizona (Chapman, 2007). Mind, Body, and Soul So what are the mind, body and soul? The mind is defined as the part that processes reason, thinks, feels, wills, perceives, and judges the processes of the human brain. It is the totality of the conscious and unconscious thought processes and activities (Dictionary...
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...The core values and mission of an organization are contingent upon building team morale and promoting a healthy working environment free of negativity and conflict. Achieving the strategic goals and mission of Sun Systems Inc. is to achieve a high standard of excellence by building a well-trained and productive workforce while providing the best support to their customers. In addition, Sun System’s Inc values its employee’s and the service they provide. Through effective decision making and problem solving strategies, the corporation can develop an effective plan that can be readily accepted by the organization and its employee base. Although Sun Systems Inc. strives to maintain a productive and team oriented work environment, the corporation is faced with challenges directly related to the lack of acceptance and support of its employee base during the development and implementation of a new call management application and support process. In an effort to support the goals of the organization and in building a strong sound work environment free of conflict, problems such as emotional barriers, communication problems, negative perceptions, and a poorly managed work environment need to be identified and strategically resolved. The key to addressing the problems and resolving the employee concerns in an effort to arrive at a solution can be accomplished by the formulation and implementation of effective problem solving and decision making techniques. The...
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