How can a rubbish bin be a delight? A rubbish bin is the sort of product most people value for its functional features. However, a Danish producer of high-quality designer rubbish bins, the Vipp rubbish bin, has managed to change the rules. People gladly pay $250-500 for a Vipp bin, and at this price they must be getting more than just a well-functioning rubbish bin. How else could you pursue consumers to pay so much for a functional product that costs significantly less than the sales price to produce?
Vipp is more than functionality, it is a story, it is quality, it is design, and sometimes even perceived as art. In other words, Vipp has managed to turn something as boring and functional as a rubbish bin into a delight.
The story behind Vino is an important part of the product and helps differentiate it from other products of similar functionality. The first Vipp bin was made by Holger Nielsen in 1939 in a small town in western Denmark. The rubbish bin was designed for his wife's new hair-dressing salon. From here the bin found its way into the offices of the local physician and the local dentist and slowly but steadily into other clinics, salons, and hospitals. When Holger Nielsen's daughter Jette Egelund, took over in 1994 she saw new potential for the bin and took it from being a functional, quality rubbish bin to being a designer product. She started selling the rubbish bin on the private consumer market and also took it outside of Denmark, first to Germany and then to England, where she managed to get it into The Conran Shop, which is known for setting international trends in household design. Today Vipp is exported to 30 countries and has gained almost cult-like status among trendsetters. People describe their relationship with their Vipp bin as "love," arid even consumers on tight budgets choose to spend their limited money on a Vipp bin—in fact, some own