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“Those with Power Shape Norms and Influence Everyone.” Discuss This Statement Giving Examples to Clarify Your Views”.

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Submitted By delyelah
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Abstract

The use of power to influence others within a social group has evolved over centuries. Gaining dominion, wealth and social standing are central motives for gaining power over others within a communal group. Those with power can leverage off humans innate psychological leanings toward normative and informative influences to create the norms which others in society will accede to. Psychological experiments by Stanley Milgram and Solomon Asch demonstrate humans predisposition to obedience and compliance, in order to secure their acceptance within society, mean many can are influenced by those in power.

It is an astonishing power, to influence another person or a whole society to buy into a reality created by another. To first understand how those in power can influence others, an understanding of ‘power’ is required. Power is a currency, a power currency, that’s desired by others which affords the holder the ability to exert both influence and dominion over people and surroundings. The ‘currency’ can be power of knowledge, love, charisma, wealth, fear, acceptance, social status, strength, or beauty to identify just a few. An individual or group possessing a power currency desired or feared by others ultimately holds a social balance of power and subsequently gains the ability to influence. Those in power use the media to tell others how they should look, who they should like, how they should act and what they should believe. The powerful use media to sell society its values, its images, its concepts of love and sexuality, of success and perhaps most importantly, of normalcy. To a great extend the powerful use media to tell us who we are and who we should be. The attribute of power that enables either normative or informational influence over others makes it a fundamentally social phenomenon, and is the focus of this paper.
Social psychological

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