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Threats

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Submitted By yangyi
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20 THREATS

1 Since this is a pioneering, people might find it unusual to use a toothpaste in a chewable form.
2 Another challenge would be convincing the traditional toothbrush users to buy the product.
3 The biggest competitor would be the chewing gum companies.
4 There is a high potential that consumers will not use this product as a substitute product for toothpaste.
5 Possibility of slow market growth.
6 Possibility of product being a “fad” in the market.
7 The challenge of being universally accepted in the marketplace.
8 Once it enters the market, it can be easily duplicated.
9 There could be a low customer demand.
10 It would be difficult to penetrate the competitive market.
11 Doctors may still recommend toothpaste as the number one solution for oral treatment.
12 The need to have the positioning of product in the minds of the consumers would be hard to achieve.
13 Mouthwash companies can also be seen as one of the competitors.
14 Customers might not find the same satisfaction they get from tooth brushing.
15 The changing needs of the consumers are inevitable.
16 As a developing company, it requires a huge amount of effort to market the product.
17 The increasing number of counterfeits.
18 There could be a seldom buying in this product since people are used to brushing teeth.
19 Consumers especially generation X may perceived that it may cause cavity because of being a gum type.
20 It may be difficult for the company to achieve its desired sales targets since there are varieties of affordable toothpaste

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