Free Essay

Three Models

In:

Submitted By liberty2390
Words 1844
Pages 8
.
Introduction
In this essay the writers are going to discuss the statement that says “infiltration model is the best model to describe settlement of Israel in Canaan”. Nonetheless contradiction between the two books, Joshua and Judges. The book of Joshua reports the complete conquest (Josh 11:16-17) listing the conquered kings and cities; Jerusalem (Jebus), Hebron, and Taanach, whereas the book of Judges does not support the book of Joshua’s claim of an “all-at-once” military conquest of Canaan listing the unconquered territory (Judg 1:9); Jerusalem (Jebus), Hebron, and Taanach examples will be given and other models will be given such as the conquest model and social revolution model. Main discussion and conclusion will be given
Main discussion The Peaceful Infiltration Model Albrecht Alt and Martin Noth were responsible for the peaceful infiltration. According to Alt, the stories in Genesis about Abraham, Isaac and Jacob preserve some genuine historical memories of the nomadic people who became the Israelites. These nomads or semi-nomads had migrated into Canaan. They had previously worshiped different gods, who are reflected in the different titles used for the divine name in the stories of the patriarchs. At first they settled in the empty spaces away from the Canaanite cities, that is, in the highlands. With the decline of the Canaanite city-state system, they were able to occupy the lowlands as well. According to Noth, Israelites could not have been indigenous to Canaan because the location of their settlements, the hill country away from the Canaanite cities (Israelite highland settlement) and their way of living clearly indicate patterns of peaceful migration and the preservation of desert tribal traditions as reflected in the patriarchal stories (M. Noth, l1960, 53, 68 The peaceful infiltration model appealed to people who were convinced that a more gradual process and it is also more compatible with the idea that the Israelites came from mixed background. A significant piece of evidence for this model is the presence of the shasu in the region who were mentioned frequently in Egyptian documents. The stories of Abraham, Isaac, and Jacob having a similar lifestyle to the shasu, may support this model.
Evaluation of the Model The location of the new settlements (the highland settlements) is consistent with this model. Nomadic people setting down in new villages would prefer taking unoccupied land. Like the conquest model, however, this model must explain the similarities in culture and religion between the Israelites and the Canaanites because the materials of the new settlements show clear continuity with Canaanite material culture
However Albright introduced Conquest Model because he felt the infiltration model was suppose to explain the similarities in culture and religion between the Israelites and the Canaanites because the materials of the new settlements show clear continuity with Canaanite material culture . Albright insisted that the Israelites were a people religiously and ethnically distinct from the Canaanites. This model most follows the biblical story: the Israelites came out of slavery in Egypt and invaded Canaan. The main process of the conquest was a successful military invasion by a unified people distinct from the Canaanites as the book of Joshua describes. Albright cited archaeological evidences to support the historicity of the conquest. In the 13th century B.C.E., a pattern of city destructions, such as Debir, Bethel, Hazor, and Lachish, supports the conquest model. Albright attributed the destruction of those cities to the Israelites’ invasion.
Albright model literary proof of Joshua and Judges contradict each other. Also, this model does not explain the similarity and continuity between the Canaanites and the early Israelites because this model views the Israelites as a group distinct from the Canaanites. It is clear that the earliest written expressions of Israelite religion had much in common with Canaanite religion. The location of the new settlements (Israelite highland settlement) is difficult for this model to explain. If a group of people came in from the outside and successfully defeated the previous inhabitants, they would be expected to take over the best land.
George Mendenhall and Norman Gottwald were responsible for the social revolution model. According the Mendenhall, the lower-class Canaanites were heavily taxed by the Canaanite kings, so they rose up in a violent revolt. The revolt was successful, and these people then established a new decentralized, democratic society in the highlands. Mendenhall attested that the Amarna letters, written by Canaanite kings to their Egyptian rulers during the 14th century B.C.E., mention a group of people called the Hapiru. These Hapiru had politically separated themselves from the city-state society and lived as outlaws in the countryside. Thus, there was a standard for some form of social disorder occurring in Canaan shortly before the beginnings of Israel. When the Israelites of the Exodus entered Canaan, Canaanites dissatisfied with the rule of the cities did what the Hapiru had done earlier- they withdrew, except that this time they joined forces with the Israelites.
On the other hand this model says that the Israelites did not come in from the outside but were Canaanites themselves. Therefore, the evidence of continuity supports this model. Like the conquest model, however, this model does not explain why the new settlements were located in the poorer land. If these people successfully defeated the Canaanite kings, why did they not take over the best land? This model also needs to explain why the Bible tells such a different story.
After the analysis of the three classic models, McDermott asked two major questions on which they differ: (1) were the early Israelites indigenous to Canaan, or were they people who came from elsewhere? Both the conquest and peaceful infiltration models maintain that they came from elsewhere, while the social revolution model holds that they were Canaanites; and (2) Was the beginning of Israel mainly a violent or a peaceful process? Both the conquest and social revolution models say that it was violent, whereas the peaceful infiltration model says that it was mainly peaceful. I think that these two questions lead us to new theory that the indigenous origins of the early Israelites.
Regarding the identity of the Israelites’ ancestors, there is a basic agreement among some scholars that the early Israelites were Canaanites. McDermott divides the scholars of this view into three groups: the views of William Dever, Niels Peter Lemche, and Gösta Ahlström; the view of N. Gottwald; and the view of R. Coote. Among these three categories, I will summarize the views of scholars in the first category who describe a complex resettlement of Canaanites from the cities and rural areas into the new settlements of the highlands.
William Dever maintains that the conquest model should be ruled out .William 1990: 56-61 He also disagree with the peaceful infiltration model because the material culture of the new settlements shows clear continuity with the Canaanite material culture. Dever agrees with Volkmar Fritz on the symbiosis model that many of the early Israelites were the proto-Israelites who could have been people who lived near the Canaanites for a long period of time. William Dever, Based on Fritz’s argument, Dever concludes that it is best to see Israel as emerging from various backgrounds, namely, those of urban and rural Canaanites, some nomadic people, and a small number of escaped slaves from Egypt. Thus, the emergence of the Israelites should be seen as part of a transformation within the Canaanite society.
Niels Peter Lemche sees that the beginning of Israel as an internal change within the Canaanite society He discusses the social and economic situation of Late Bronze Age Canaanites in the cities and on the farmland controlled by the cities. Like Dever, Lemche uses an internal process to explain the origin of the Israelites showing the continuity in material culture. According to Lemche, apart from the Sea Peoples on the coast, there is no direct evidence of waves of immigrants coming into Canaan. Lemche argues that the new settlements that became Israel as consisting mainly of the peasant farmers around the cities, who would have made up 90 percent of the population of Canaan.
Gösta Ahlström discussed the identity of the first Israelites in his 1986 book, Who Were the Israelites? and in The History of Ancient Palestine (1993). Ahlström rejected the three classic models, maintaining that the first Israelites were mostly Canaanites from the cities and rural lowlands. He pointed out that the names of the defeated peoples listed on the monument are arranged in a ring structure. The first and last places are large regions; the next ring inside includes Canaan and Israel, representing smaller territories at the center of the structure, individual city-states are mentioned- Ashkelon. Gezer and Yeno’am. Canaan and Israel, therefore, represent the two parts of Palestine. The word Canaan normally refers to the urban lowlands, then the use of the term Israel must be a designation for the highlands. Additionally, Israel is written with the sign for a people rather than a city or nation, meaning that this group of people was seen by Egypt as more loosely organized. Robert Coote also argues that the reference of Israel is the indication of people rather than a state. Coote discusses that Israel must have been a tribal organization that existed alongside the city-state of Canaan. Ahlström concluded that the pottery and architecture of the Israelites is in continuity with Canaanite material culture. The following chart shows the ring structure of the Merneptah Stele as Ahlström argued:

conclusion
Infiltration model however maintains that the early Israelites were nomads from the surrounding regions who gradually and peacefully began to settle in the highlands of Canaan. As these settlements increased, there were occasional battles between the new Israelites and the Canaanite cities, and as the cities declined and Egypt lost control of Canaan, the new Israelite settlers became the dominant force in the land of Canaan. But this theory got its on weakness that led to rise of conquest model and social revolutionary model .These models cannot describe well the settlement of Israel .So the best way is to read the Old Testament, in particular, the Pentateuch as a literature that records Israel's struggle for liberation. Israel's God has acted in history to liberate his people, to be free to worship him. The Pentateuch, therefore, is a protest literature to challenge an oppressive situation of the past, yet it is also testimony of Ancient Israel’s struggle for justice, peace, and integrity of life and creation.

References Anthony R. Ceresko,2001, Introduction to the Old Testament: A Liberation Perspective (revised and expanded Edition; Quezon City: Claretians,

John J. McDermott,1998, What Are They Saying About the Formation of Israel? (New York/Mahwah, N.J.: Paulist Press,

Leiden, Netherlands: E. J. Brill, 1985; Ancient Israel: A New History of Israelite Society [Shefield, England: Sheffield Academic Press
(M. Noth, 1960 The History of Israel, 2nd ed. New York: Harper & Row, ,
Randolf C. Flores, “Theories on Israelite Origins” (unpublished paper, Hebrew University of Jerusalem
William Dever, 1990 Recent Archaeological Discoveries and Biblical Research Seattle: University of Washington,

Similar Documents

Premium Essay

Compare the Three Models of the Criminal Justice Process

...Compare the three models of the criminal justice process (the Wedding Cake, the Funnel and the Net Models) The criminal justice process is very complex process and varies from state to state. Three models of the criminal justice process as discussed and reviewed in chapter 9 of out textbook are the funnel, wedding and net. (Meyer, Grant 2003) In this essay I will compare these three models of the criminal justice process and give my opinion on which model I think best describes the criminal justice system as it is today. I will also give you a rationale for the choice that I choose. The first model I will discuss is the funnel model. This model looks at how decisions are made at each level in the criminal justice process and sort out those people and cases that it feels should not go through the entire process from those whom it feels should. This process is used as a means of limiting the number cases to a small percentage of cases that have to be resolved by trial advocacy and incarceration. The process limits the amount of offenders in court and incarcerated at any given time. The benefit of this model is it prevents the criminal justice system from becoming backed up. The truth is the criminal Justice system is already backed up, and crimes are increasing on a daily basis. A common misconception of the funnel process is that it "lets criminals off,” however this is not true. Most cases are often dismissed or pleas are bargained due to lack of evidence. The truth is that...

Words: 855 - Pages: 4

Premium Essay

ABC Model: Three-Factor Mode Of Behavior

...According to Brown, Pryzwansky, and Schulte (2011), behavioral psychologists believe that behavior is learned and advocate a three-factor mode of behavior referred to as the ABC model, which involves antecedents, behavior, and consequences. As a result, direct assessment involving observations related to the ABC checklist and scatterplots are utilized as part of a functional behavioral analysis in Cognitive Behavioral Consultation (CBC) (Brown, Pryzwansky, and Schulte, 2011; Ellingson, Miltenberger, & Long, 1999). However, behaviorists do not place as much importance on other influences of behavior, such as thoughts, culture, environment, etc. (Brown et al., 2011). Due to the influence of cognitive and social learning theories, behavioral-eclectic models of consultation have been developed, which look at a broader range of influences to...

Words: 414 - Pages: 2

Premium Essay

A Comparative Analysis of the Effectiveness of Three Solvency Management Models

...A Comparative Analysis Of The Effectiveness Of Three Solvency Management Models By Enyi, Patrick Enyi Ph.D, MBA, B.Sc, ACA, ACCA, MFP, RFS. Fellow, American Academy of Financial Management (AAFM) Member, American Accounting Association (AAA) Head, Department of Accounting, Covenant University, Ota, Nigeria A Comparative Analysis Of The Effectiveness Of Three Solvency Management Models Abstract The introduction of the Altman’s Z-score model in 1983 and much recently the Enyi’s Relative Solvency Ratio model in 2005 has divergently provided financial analysts with alternative methods of analyzing corporate solvency which hitherto was exclusively done using the traditional historical record based ratio analysis, with particular reference to the current ratio. To test the relevance and effectiveness of the three models, real life performance data were extracted from the annual reports of 7 quoted companies, analyzed using the three models and the results compared to show the strengths and weaknesses of each. The result revealed that the current ratio and the Z-score models suffer from many limitations including imprecision while the Relative Solvency Ratio combines the capability of an effective indicator with the precision required of a true predictor. Keywords: Solvency, Liquidity, Ratio Analysis, Bankruptcy, Performance, Relative Solvency, Working Capital, Current Ratio, Current Assets, Balance Sheet 1. Introduction It is a proven fact over and throughout...

Words: 6174 - Pages: 25

Free Essay

Forcasting with Indicies

...Forecast 1 55,200 39,800 32,180 62,300 2 57,350 64,100 38,600 66,500 3 15,400 47,600 25,020 31,400 4 27,700 43,050 51,300 36,500 5 21,400 39,300 31,790 16,800 6 17,100 10,300 31,100 18,900 7 18,000 45,100 59,800 35,500 8 19,800 46,530 30,740 51,250 9 15,700 22,100 47,800 34,400 10 53,600 41,350 73,890 68,000 11 83,200 46,000 60,200 68,100 12 72,900 41,800 55,200 61,100 Avg. Figure 1.1 (University of Phoenix, 2011). The Time-Series Method is an example of quantitative forecasting. This forecasting model uses historical data to try to predict future events .Knowing the data from the last four years, will help to predict how long the demand in units bases on the past (Encyclopedia of Business and Finance, 2006). The data has been used in creating a scatter chart. Figure 1.2 There is a 64.8% increase in the average units from year one to year two, a 10.3% increase from year two to year three, and a 2.4% increase from year three to year four. As the percentage of growth has increased at a lesser percent each year, it follows that...

Words: 758 - Pages: 4

Free Essay

Kutta

...DEEP MEMORIAL PUBLIC SCHOOL RAMPRASTHA GHAZIABAD HOLIDAY’S HOME WORK CLASS: VII ENGLISH 1.Buy and read any one of the following suggested books. a)Sherlock Holmes b)The Three Musketeers c) Omnibus of Ruskin Bond d)Sinbad e)The Tempest a) Write the book review of the book that you have read on a ruled light colored A4 size pastel sheet. The following pointers shall assist you in writing the summary. * Name of the book * Name of the author * Gist of story * List of characters * The character you liked the most. Give reason also. * The character you didn’t like. Give reason b) Make an attractive book jacket of the book that you have read on A3 size cartridge sheet and put your book review in it. ** Bring the book that you have purchased in the class after the vacations as you will be marked for it also. 2. Collect quotations on the following topics a) Books b) Success c) Optimism d) Will power e) Punctuality Select the best one and make 5 clouds of a light colored pastel sheet. Cutting out 3 clouds from one pastel sheet. Decorate the borders and write 1 quotation on each cloud in beautiful and bold handwriting. 3)Do unseen passage no. 2, 3, 9 and 10 in Self Learning book. MATHEMATICS 1) Revise the syllabus done so far for Formative assessment 1 in July.( unit 1 and unit 2) 2) Do all the solved examples of unit 1 and unit 2 in small separate copy. 3) Complete the assignment given a) 6.5 +21.56 +190 b) 10 -- 23.289 c) 123.89 X 23.3 d) 1728 divided by 1.2 e) 133.1 divided by 1.1 f)...

Words: 609 - Pages: 3

Free Essay

Tucker

...1) Three external or outside forces that I think impacted Tucker attempt to build and sell his car was, one could have been the fact that they tried to ruin his image (Tucker) his public image by saying and accusing him off things. Another could be that he couldn’t get the right steel that he needed to make his car they way he wanted to for a good price or rate, and the third could have been the delay in him getting the plant where he could start building in put him back a while and caused delays for making and releasing the car. 2) I wouldn’t say that the rivalry was big or intense but I would say it was around or it could have gotten intense if he started off right with the money to build and have a building to manufacture the car and get the steel at a good rate he could have made the car in a timely fashion I think the big three would have either tried to buy his idea or get in on it or did things to keep him from selling it and getting it out like the little things they tried but would have been on a bigger scale. 3) Yes, I think that there were a couple entry barriers. One was that the Big Three made steel expensive to were Tucker couldn’t get it at a good price, another was that the building for him to build in he couldn’t get it because off the delays from the government. 4) Yes I think that in these days that what the Big 3 did to tucker people and businesses do that today to other small businesses by hiking up prices or buying up shelf space to...

Words: 584 - Pages: 3

Premium Essay

Biblical Allusions In Macbeth

...The irony here is that the “Saul” of Macbeth is the one who killed the “Lord’s anointed” in contrast to David who refused to take the throne by violence. This important expression makes a clear link to the Biblical history in the book of Samuel and ironically hints to the story of David and Saul just before the story of Saul becomes the model for the rest of Macbeth. In Act III, Scene 1, Macbeth talks to himself about the instability of his kingdom so long as Banquo is alive since the witches promised him a line of kings. However, they gave Macbeth a “fruitless crown.” This situation is same as Saul's in 1 Samuel 20:31 when he speaks to...

Words: 648 - Pages: 3

Premium Essay

Bernal & G. P. Knight's Three-Stage Model

...Phinney, J. S. (1993). A three-stage model of ethnic identity development in adolescence. In M. E. Bernal & G. P. Knight (Eds.), Ethnic identity: Formation and transmission among Hispanics and other minorities (pp. 61-79). New York, NY: State University of New York Press.In this paper I will be writing my reaction about a Native American twelve year old girl named Jane. Jane lives with her family that includes her mother, two younger sisters, and her maternal grandparents. Her parents are divorced and her father lives in another city. The father sees his daughter only once a year for a weekend when he works the rodeo. She practices many of the customs that the mother and grandparents did when they were raised on the reservation. Jane fluently speaks their native language along with English which she has learned since she was a toddler. She is a good student who likes to read books in English, and hopes to go to college one day. Her immediate family speaks their ancestral language. Some of the Native American and White kids in school call her racial names like “school girl” and “apple. Those who are in her classrooms treat her quite well. Some of the Native American kids object to her not participating enough with her cultural...

Words: 949 - Pages: 4

Premium Essay

Applied Research Technologies

...perfect product. Management venture, stage, and industry: The management exemplified a team that was right for this venture. Peter Vyas possessed knowledge by realizing the need and purpose for this project. Although, he had experienced two failed junctures in hopes of introducing the RIMOS idea but he was determined to resolved the kinks which contributed to his previous failures. Despite the pressure and uncertainty of his job depending on the outcome of the third generation product, he was passionate and knowledgeable about his innovative product and refused to give up on the idea. Cynthia Jackson also played an elaborate managerial role with this particular unit. In an effort to improve on the unit production performances, she presented a three phase blue-print in hopes of creating a more disciplined and prepared...

Words: 580 - Pages: 3

Premium Essay

Mihocko Case

...Case Report: Mihocko This is the a selective case report. You can work individually or with a group of no more than 3 members (including you, from the same section). Fill in your names and section number in the header. No discussion with anyone outside your team is allowed. Below, write your answers to Questions 1-5. If you need to make additional assumptions to answer a question, clearly state them, logically defend them, and then proceed to answer the question accordingly. Please format your report in the following way: – Limit your answers to 3 pages. Use 11 pt font or larger and 1.5 line spacing. The idea is to answer the questions concisely. – Draw diagrams in black or gray lines on white background, because your report will be printed in black and white for grading. – Submit one file per group. Attach all necessary diagrams and calculations to your report, and keep this file letter-sized (8.5x11), otherwise your report will not be printed correctly. For Excel 2007 users: To enable the Solver Add-in in Excel 2007, please do this: – "Office Button ( Excel Options (  Add-Ins ( Select Excel Add-ins from the Manage drop down menu ( check Solver Add-in ( OK" – You may then be prompted to insert the Office 2007 installation disk to complete the install. – Once the Solver Add-in has been installed it can be accessed from the Data tab. – If there is any technical problem, please contact Computing Service Helpdesk (734) 615-3000...

Words: 717 - Pages: 3

Premium Essay

Clases

...discovering similarity, maturity, and capability to measure, model asses and evolves the alignment level existing among business and technological assets of an enterprise. The top research issue for currently is the alignment between business processes and supporting software system. For the first time the issue was mention in the 1970 and then several studies and researches were conducted focused the alignment concerns. Actually this paper is aiming to review a proper analysis which considering the alignment topics. From the view of the business and technological alignment, it focuses on the degree of the information technology mission, objectives and plans, support and is supported by the business mission, objective and plans. To looking how the organization can achieve alignment, the traditional approaches have been used, however only a little contribution about how to identify and correct misalignment. To complete the alignment strategies, the modeling and measurement is a must. The phase of modeling is about the various entitled the alignment concept and the links between business and IT entities. Measurement of the alignment degree existing between the chosen assets for establishing if there is any improvement. The alignment is supported by an automatic support where it’s all the processes. There is several approaches was proposed to address issue from modeling to measurement. The approaches are Strategic Alignment Model (SAM) which used for financial service firms for determining...

Words: 714 - Pages: 3

Premium Essay

Bsc, Business Score Model

...superior performance in a given job, role, or situation.Competency modeling is the activity of determining the specific competencies that are characteristic of high performance and success in a given job. Competency modeling can be applied to a variety of human resource activities. This research paper will describe how organizations identify their core competencies and how they are applying this competency data to improve performance. It will also explain some emerging trends in competency modeling. Developing Competency Models Competencies enable employees to achieve results, thereby creating value. It follows that competencies aligned with business objectives help foster an organization's success. Organizations must understand their core competency needs - the skills, knowledge, behaviors, and abilities that are necessary for people in key roles to deliver business results.According to Boulter, et al (1998), there are six stages involved in defining a competency model for a given job role. These stages are: 1. Performance criteria - Defining the criteria for superior performance in the role. 2. Criterion sample - Choosing a sample of people performing the role for data collection. 3. Data collection - Collecting sample data about behaviors that lead to success. 4. Data analysis - Developing hypotheses about the competencies of outstanding performers and how these competencies work together to produce desired...

Words: 1154 - Pages: 5

Premium Essay

Personal Narrative: My Design In Feudal Japan

...I decided to set my design in Feudal Japan during the Warring states period from 1400-1600 because like in Macbeth, in feudal Japan there is high emphasis on the samurai warriors or military leaders, and their role in society. I thought doing set design would be really interesting because of the iconic architectural structures in Japan and along with the architectural aspects of Japan I wanted to heavily focus on the harmonious balance that Japan has achieved between natural elements and man made elements coexisting. As there is contrast between the character Macbeth and the three witches, I felt that making a royal pagoda easily flown in and out would make a scene, and overall mood, transition into other settings smooth and efficient. The platform with the bridges descending off of it are made stationary in order to exercise the Japanese picture of simplicity but also the bridges are symbolic to the japanese belief of the bridges always leading to new beginnings and and a path of determination. That being said, the platform...

Words: 632 - Pages: 3

Free Essay

E-Business and E-Commerce

...TOYBOX WORDS:-2292 SUBMISSION:26TH NOVEMBER 2015 Contents 2 INTRODUCTION 3 2.1 Company 3 2.2 Purpose of Report and What it will Cover 3 3 E-BUSINESS 3 3.1 What is E-Business 3 3.2 Definition 4 3.3 Why is it Relevant to Toybox – Discussion of Concept 4 4 STRATEGIES 4 4.1 Definition of a Strategy 4 4.2 Strategy Definition Stage 5 4.3 Decisions That Toybox Should Take At This Point 5 4.3.1 Decision 1: Strategy To Assist with Market and Product Development 5 4.3.2 Decision 2 – Look at the Capabilities of Having a Supply Chain 6 4.3.3 Decision 3:- Looking at Business, Service and Revenue Models 6 5 E-BUSINESS REVENUE MODELS 7 5.1 Definition of a Revenue Model and Why is It Relevant to Toybox 7 5.1.1 Recommendation 1 – Cost Per Click Model - Advertising 7 5.1.2 Recommendation 2 – Auction Models 7 6 CONCLUSIONS 8 7 REFERENCES 9 INTRODUCTION Company Toybox is a toy manufacturer that is continually growing, providing traditional, wooden and educational toys aimed at a specific age group i.e. from birth to eight years old. The toys that they sell are sold in various price brackets ranging from pocket money toys through to toys that are retro inspired. Within the organisation, they have fifteen members of staff who are allocated duties which include designing the toys, purchasing the materials in which to build and manufacture the toys and then through their two outlets in Glasgow and Edinburgh, sell the goods...

Words: 2742 - Pages: 11

Free Essay

Mr. Li

...concert with the development of shopping malls. Traffic in bookstores in the 1980s was enhanced by the spread of discounting. In the 1990s, the superstore concept of book retailing was responsible for the double-digit growth of the book industry. Generally situated near large shopping centers, superstores maintain large inventories of anywhere from 30,000 to 80,000 titles. Superstores are putting intense competitive pressure on book clubs, mail-order firms and retail outlets. Recently, online superstores, such as www.amazon.com, have emerged, carrying 1–2.5 million titles and further intensifying the pressure on book clubs and mail-order firms. In response to these pressures, book clubs are starting to look at alternative business models that will make them more responsive to their customers’ preferences. Historically, book clubs offered their readers continuity and negative option programs that were based on an extended contractual relationship between the club and its subscribers. In a continuity program, popular in such genres as children’s books, a reader signs up for an offer of several books for a few dollars each (plus shipping and handling on each book) and agrees to receive a shipment of one or two books each month thereafter. In a negative option program, subscribers get to choose which and how many additional books they will receive, but the default option is that the club’s...

Words: 1262 - Pages: 6