...causes people to obsess about their weight and the food they eat. The individual diagnosed with anorexia nervosa does not want to maintain even the minimal weight considered normal for his or her age and height. The disorder is recognized by insufficient weight along with an intense fear of gaining weight and often-misunderstood awareness of his or her body weight and shape (Anorexia Nervosa, 2011). Anorexia nervosa is diagnosed by four different criteria. These criteria consist of the refusal to uphold a normal weight evidenced by failure to maintain a weight equal to 85% of that expected for his or her height and age. Criteria B include the extreme fear of weight gain or of becoming fat although the individual is obviously underweight. Criteria C is met when the individual exhibits denial about their condition, has troubled perceptions about his or her weight or look or has an obsession with regard to their appearance as related to weight. The final criteria is met if the individual is female and of menstrual age and has experienced the absence of three menstrual cycles because of their illness (Gentile, 2010) Additionally there are two sub-types of the illness. Restricting anorexics that reduce nutritional intake without the use of laxatives, diuretics or enemas. In addition, the...
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...has severe and long lasting implications for the victim while being historically unreported and unaddressed. Child abuse is difficult to identify because there is a lack of consensus across many sectors of healthcare about which “acts” are defined as abuse. One study outlines the associated interpersonal characteristics (such as boundary violations, betrayal, sexual traumatization, stigma, and secrecy) result in developmental consequences not associated with other forms of maltreatment (Noll). This is due to the highly stigmatized nature of the abuse and the multiple barriers that exist that are both individual and systemic in nature. There are many types of intervention options that are conflicting in nature; some promote a clinical setting while others tout community-based approach involving many types of adults in raising awareness. Studies show that cumulative exposure to multiple forms of victimization represents a substantial source of mental health risk and costly health care costs from high utilization rates. There is a $103.8 billion cost of child abuse and neglect of more than $33 billion in direct costs for foster care services, hospitalization, mental health treatment, and law enforcement while indirect costs of over $70 billion include loss of productivity, as well as expenditures related to chronic health problems, special education, and the criminal justice system (Tanzer). In 2008, nearly 3.3 million referrals for alleged child abuse and neglect of approximately...
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...one of them being phonological awareness, or more specifically phonemic awareness. Phonological awareness is the umbrella that encompasses phonemes as well as larger units of words including syllables and rhyming words. Phonemic awareness is the ability to identify and manipulate the smallest units of words otherwise known as phonemes. In the English language there are 41 phonemes and they are used to form larger units such as syllables and words...
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...to physical, mental and substance use disorders is enormous and it influences resource allocation and policy planning. METHODS: The issues relating to disability were addressed through a qualitative multicentered study. Focus groups were conducted at three sites in Chennai, Bangalore and Delhi on three themes: (i) parity, stigmatization and social participation; (ii) current practices and needs; and (iii) the General Disability Model as proposed by the World Health Organization. The focus groups were homogeneous and included members from six categories of participants: individuals with physical disability, individuals with mental disability, individuals with alcohol/drug-related disability, family members of mentally disabled persons, family members of physically disabled persons and health professionals. In all, 118 groups were conducted with a mean (SD) group size of 8.6 (1.6). RESULTS: Patients with mental and alcohol/drug-related disability were more discriminated against than those with physical disability. Awareness regarding the existing laws and social programmes was uniformly poor across the three centres. Stigmatization was a major reason for under-utilization of the meagre resources available. There was poor awareness of the Disability Act, 1996. The consumers felt...
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...Fiat Chrysler Automobiles Company Instructor name and presented to: Dr/ Amany Abdel Haleem Presented by: Nourhan Magdy 20120346 History and kinds of products. The first FIAT branded automobile rolled out the factory sometime in 1901. Engineered by talented Ceirano employee Faccioli, the coach-looking car was powered by a 2 cylinder archaic Boxer 3 hp engine. The investment group heads approached Faciolli on developing a front-engined vehicle. Faciolli's response was not the expected one: he resigned. Like any company would have done, a replacement was sought and found in the blink of an eye. Enrico took on the job and in a year's time he presented a new 1.2 liter four cylinder model, developed with technology borrowed from Mercedes. As time went by, the company gained in popularity and although it was becoming bigger by the day, it still hadn't exited its lengthy development and research stages. After many tryouts using 4 and 6 cylinder models, FIAT was ready to reveal its first mass-produced car, the 1912 “Tipo Zero”. Pre-war time was soon to be over and FIAT would plunge in boringly new production stages to cover for aircraft and tank demands. Post-war times however would bring Fiat lots of sales-figures related merriment – the 501 Cavalli designed model was built in over 45,000 units by 1926. After experimenting with some floppy luxurious big engined models, Fiat resumed the development of its highly popular...
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...Michelle nguyen IBM 307 Professor Bryant October 16, 2014 Current event: Breast Cancer Awareness The type of sales promotion taking place is consumer sales promotion. DBB Singapore is also using a type of crowdsourcing. The Breast Cancer Foundation has hired DBB Singapore as their advertising agency to deliver their new design for awareness against breast cancer. Since October is the month for breast cancer awareness, DBB Singapore thought it would be a good idea to try something new. Most websites usually have the Twitter, Facebook, and Instagram logo/link somewhere on their main page in a corner. DBB Singapore came up with creative idea to use these links and redesign them to spread awareness. The design would include Facebook and Twitter’s logo as cupped hands and Instagram’s logo as a breast. The cupped hands indicate one performing a breast exam on themselves. The way DBB Singapore is using crowdsourcing is by having people vote on the redesign of these three logos. If enough votes were casted, then the major media giants would redesign their logos temporarily. Crowdsourcing I believe is a good way to gain appeal and attention through having consumers involved in a new product idea. When consumers feel involved, the campaign becomes more personal to them. This triggers their leverage point because it taps into their value system. I think DBB Singapore came up with a brilliant idea. The new redesigned logos would be presented alongside with a tagline that says “if only...
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...purchased product or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefits the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Factors that Influence Advertising -age of the store -its size -the size of the trading area -rates and circulation of media/general business condition -past experience on advertising of the stores and the competitors -policies with respect of sales -its location -competition Types of Advertising According to Objectives 1. National Advertising - is used chiefly by manufacturer of trademarked products that have...
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...Strategic Marketing Plan Strategic Marketing Plan Shape us all Push us to invent Marketing IV Mr Cunningham Shape us all Push us to invent Marketing IV Mr Cunningham Report 2 Matt Fenney, July 2013 1111006 Report 2 Matt Fenney, July 2013 1111006 Executive Summary A potential development on the Marsden Wharf within Auckland’s waterfront district, BLume aims to become Australasia’s first Michelin Star restaurant and cater exclusively to the VALS types of Innovators and Achievers (Appendix 1.5), individuals with a high resource base, income and cultivated taste for the finer things in life. Despite Auckland restaurateurs’ claiming the market is ‘oversaturated’, the issuance of new licenses reflects a drastic increase in the popularity of the Wynyard, Britomart and Federal Street precincts, adjacent to Marsden Wharf. Perceptual mapping indicates an unoccupied space in the market for a high quality, exclusive fine dining restaurant that BLume will position itself within (Appendix 1.1). Catering to a maximum of 30 individuals, 6 nights a week, BLume will be developed at a cost of approximately 4.2 million NZD (based upon the reported cost of a similar restaurant development, Noma), to return annual revenues of 3.8 million and annual profits of 2.4 million NZD when operating at capacity. Auckland, the dominant economic centre of a politically and economically stable nation that attracts comparatively large volumes of tourists of western origin (Tourism New...
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...Soda Case Questions Please provide written answers to the following questions. Limit your answers to a maximum of two pages, plus exhibits. 1. What are the strengths and weaknesses of the RBS brand? With a 70% share in the baking soda category, RBS is clearly the market leader and due to the relatively high degree of versatility it is also widely recognized in several other categories as a key player in the market. The brand also boasted high levels of brand recognition and also unaided brand awareness. By being in the baking soda category and more or less defining the category as a whole, it has created a reasonable level of acceptance of the multiple uses for the product and in turn the brand as well. As for distribution, the brand has demonstrated extremely high levels of penetration among the various retail outlets in grocery stores, mass merchandise stores, and drug stores. As for the weaknesses, the primary limitation of the brand is the lack of awareness of the multiple cleaning purposes of the product. The brand and the product are both widely considered to be rather boring and unappealing, and to make matters worse the product has not undergone any changes in the past century. The category and in turn the brand are experiencing increasing selling prices, low traffic and low turnover. Lastly, there is an extremely low recollection among consumers when it comes to the advertising of the brand irrespective of the medium. 2. Analyze the effectiveness of...
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...and knowledge. In order to better understand what an EFL learner reads, s/he has to make use of a number of reading strategies namely: prediction, Prior Knowledge, summarizing, skimming, scanning. Most of second year literary-stream students at “Al akhawain Kird” Secondary school in El-Oued in Algeria fail in comprehending what they read in the classroom setting and this may be directly linked to their lack of awareness of using the appropriate reading...
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... dark chocolate product right now 2013(Forecast Product(Quality Awareness ACV Mediocre High High Average Medium High Average High High Excellent Medium High Excellent High> Medium Excellent High High Volume $32.8M $30.5M $35.9M $33.1M $32.1M $39.0M No launch strategy that meets the $30MM hurdle rate is on target for Montreaux’s 2013 goal of $51MM Very low levels of awareness (maximum of 20%) and ACV (maximum of 79%) for the current product Montreaux is also undecided on the majority of its markeJng mix and launch strategy Montreaux needs to clearly define the product and the marke=ng mix What we know about the product Price CompeJtor is launching a similar product Product type (fruit flavoured dark chocolate) What We Can What we do not know about Determine Without the product Further Tes=ng PosiJon ✓ Mass Market vs. Premium ✓ Target Audience ✓ Product Name ✓ Package Size ✓ Package Type ✓ Specific Fruit Flavours ✓ DisribuJon Strategy ...
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.... . . . . . . . . . . . . . . . 42 B R A N D P L A N N I N G 5 INTRODUCTION Great brands are no accidents. They are a result of thoughtful and imaginative planning. Anyone building or managing a brand must carefully develop and implement creative brand strategies. To aid in that planning, three tools or models are helpful. Like the famous Russian nesting “matrioshka” dolls, the three models are inter-connected and become larger and increasing in scope: The first model is a component into the second model; the second model, in turn, is a component into the third model. Combined, the three models provide crucial micro and macro perspectives to successful brand building. Specifically, the three models are as follows, to be described in more detail below: 1. Brand positioning model describes how to establish competitive advantages in the minds of customers in the marketplace; 2. Brand resonance model describes how to create intense, activity loyalty relationships with customers; and 3. Brand value chain model describes how to trace the value creation process to better understand the financial impact of marketing expenditures and investments. Collectively, these three models help marketers devise branding strategies and tactics to...
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...What follows are a number of views about Belbin |The Belbin Team Roles | |The Belbin Model is a robust and highly effective concept on teamwork that is the product of many years of research. British psychologist Dr Meredith Belbin has | |worked to achieve a coherent and accurate system that explains individual behaviour and its influence on team success. These behavioural patterns are called "Team | |Roles" and these nine roles cover the types of individual behaviour at work in a team. | |1. Plant (PL) | |Advancing new ideas and strategies with special attention to major issues and looking for possible breaks in approach to the problem that the group is confronting.| | | |2. Resource Investigator (RI) | |Exploring and reporting on ideas, developments and resources outside the group, creating external contacts that may...
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...Breast cancer is the number two cancer killer and the number one female cancer in women age 15 to 54. Early preventive steps and annual breast exams can help in monitoring early signs of breast cancer in women as early as 20 years of age. Breast cancer is a malignant tumor that starts in the cells of the breast. It is also the uncontrollable growth and spread of cells in the breast, and if not controlled can lead to death. There are many types of breast cancers. The three main types of breast cancers are: the first type is Ductal Carcinoma In-Situ which is a type of early breast cancer confined to the inside of the ductal system, and is the most common form of breast cancer, the second type is Infiltrating Ductal Carcinoma is the most common type of breast cancer that make up 78 per cent of all malignancies, beginning in the milk ducts and is invasive because the cancer cells break through the duct walls and attacks surrounding tissue, the third type is Medullary Carcinoma accounts for 15 per cent of all breast cancer types, and occurs in...
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...ELMIRA (WENY)-- This past weekend, hockey players laced up their skates to raise awareness for Juvenile Diabetes Awareness. The 12th annual J-D-R-F Hockey Tournament took place on Saturday at the First Arena. This JDRF Tournament has grown immensely since it's beginning. When the tournament first took place, it started with 6 guys. This year, over 100 skaters of all ages participate in the tournament. "For Elmira, for this community, it's amazingly successful. It gets bigger and bigger every year. I just can't believe the amount of support that we're getting," says Hank Kimball, the organizer of the tournament. Kimball enjoys getting everyone together each year. This tournament has a special place in his heart. Hank's...
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