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Tijuana Bronze Machining

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Submitted By Beehumble
Words 2509
Pages 11
ACCOUNTING 603
FALL 2012
Tijuana Bronze Machining (TBM)
As time goes by, it becomes clear to me that our competitors are crazy. Pumps are a major product in a big market for all of us, but with the prevailing price cutting mentality no one will be able to sell pumps profitably as long as we all are forced to match each other’s lower prices. I guess we should be grateful that competitors don’t play the same foolish game in valves and flow controllers. Even with the
12 ½% price increase, we don’t see any new competition in flow controllers.
Herb Alpert, President

THE COMPANY

TMB was established by Alpert in 1984 when he purchased a moribund commercial machine shop on the California coast south of San Diego. He had sensed an opportunity in a conversation with the president of a large manufacturer of water purification equipment who was dissatisfied with the quality of bronze valves available. He formed a partnership with Les Paul, locally famous for the high-quality bronze boat fittings he manufactured for the fishing fleet along the Southern California and Baja Coast. Alpert had recently retired from the United States Air Force, where he had a long record of administrative successes. The two then selected Mary Ford, an accountant with manufacturing experience, to join them.

Paul was quick to analyze the nature of problems other manufacturers were having with water purification valves. Since the tolerances needed were small, maintaining them required great labour skill and expensive machine controls. Within weeks of forming the company, Paul and his shop crew were manufacturing valves that met or exceeded the needed specifications. Alpert negotiated a contract with one purification equipment manufacturer, and revenues were soon earned.

Knowing that the same manufacturing skills used in machining valves could also be used manufacturing pumps

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