Competitor’s Analysis The following materials are widely and commonly used as flooring and furnishing supplies. These products are considered as direct competitors of Bamboo Tiles.

Wood – Solid wood or engineered planks.

Advantages | Disadvantages | * Beautiful, warm and soft on the feet * Fairly durable * Long lasting of properly sealed and maintained * many wood types and hues to choose from | * Susceptible to water damage * darkens with age * price range: expensive to very expensive |

Pros – Beautiful, warm, soft on the feet, fairly durable, long-lasting if properly sealed and maintained, can be refinished, many wood types and hues to choose from, can be painted or stained for more color options, helps tie kitchen to other rooms in an open floor plan.
Cons – Susceptible to water damage, darkens with age, expensive to very expensive, softer woods can dent easily, harder to keep clean than vinyl or laminate – water and spills need to be cleaned immediately. Dust everywhere with refinishing or new installation of unsealed wood.
Tip - Material must acclimate for 48 hours before installation. Stone – Granite, Marble, Limestone, Slate

Advantages | Disadvantages | * Beautiful and durable * many color and pattern choices * Tumbled or honed finishes give good traction | * Cold and hard on the feet * Price range: Very expensive * Glossy finishes are slippery when wet and must be polished regularly * Stone is heavy and may need a stronger subfloor. |

Pros – Beautiful and durable, with many color and pattern choices. Nearly indestructible. Tumbled or honed finishes give good traction. Granite is the strongest.
Cons – Cold and hard on the feet. Very expensive. Slate is more affordable, but can be rough and can peel. Glossy finishes are slippery when wet and must be polished regularly. Tumbled or honed stone must be sealed regularly. Stone is heavy and may need a stronger subfloor. Marble will be damaged by chlorine and can absorb dirt. Limestone and Slate collect dirt. Tile – Ceramic, Porcelain, Quarry, Terra Cotta

Advantages | Disadvantages | * Huge selection of mixable colors, shapes, sizes and patterns * Durable if well made. * Glazed tiles are moisture and stain-resistant. * Mosaic tile can be laid on uneven surfaces. * Easy to install * Price range: Can be very affordable | * Cold and hard on the feet * Can crack or chip and is difficult to repair * Glossy finishes are slippery when wet. * Grout can discolor and is hard to maintain. |

Pros – Huge selection of mixable colors, shapes, sizes and patterns. Durable if well made. Glazed tiles are moisture and stain-resistant. Most are easy to maintain. Mosaic tile can be laid on uneven surfaces. Can be very affordable. Easy for do-it-yourselfers.
Cons – Cold and hard on the feet. Can be very expensive depending upon what you choose. Can crack or chip and is difficult to repair. Glossy finishes are slippery when wet. Grout can discolor and is hard to maintain. Laminate – Imitation Wood, Tile or Stone

Advantages | Disadvantages | * Durable, easy to maintain * scratch-resistant * wide range of colors and designs * can be installed over old flooring * price range: can be affordable * good choice for damp areas and below grade, * easy installation | * Cannot be refinished if damaged. * Some can be expensive – as much as wood. |

Pros – Durable, easy to maintain, scratch-resistant, wide range of colors and designs, can be installed over old flooring, can be affordable, quiet when used with underlayment, good choice for damp areas and below grade, easy installation – good choice for do-it-yourselfers, has color/grain uniformity, many click together styles require no glue.
Cons – Cannot be refinished if damaged. Some can be expensive – as much as wood.
Tip - Material must acclimate for 48 hours before installation. Vinyl Flooring

Advantages | Disadvantages | * Inexpensive * durable, * easy on the feet * water and stain resistant * low maintenance | * Prone to dents and tears. * Moisture can get into seams leading to mildew and lifting. * Glossy finishes are slippery when wetcan dull easily unless waxed regularly. |

Pros – Inexpensive, durable, easy on the feet, quiet, water and stain resistant, and low maintenance. It's easy to install – especially tiles. 12 foot wide sheets means seamless floors in small rooms. You can create patterns with tiles.
Cons – Prone to dents and tears. Moisture can get into seams leading to mildew and lifting. and can dull easily unless waxed regularly. Carpet

Advantages | Disadvantages | * Warm * easy on the feet * lots of colors and styles to choose from * slip-resistant * Price range: Affordable | * Appropriate only more dry climates * Collects dirt and moisture – which can turn into mildew * not a good choice for people with dust allergies * It's hard to clean |

Pros – Warm, easy on the feet, quiet, lots of colors and styles to choose from, choice of wall to wall or area rugs, slip-resistant, can be affordable.
Cons – More appropriate for drier climates. Collects dirt and moisture – which can turn into mildew. Wall to wall carpeting is not a good choice for people with dust allergies. It's hard to clean. Polypropylene or washable area rugs best choice. Other – The following are natural, sustainable “green” products.
Cork

Pros – Cork is soft and warm, wide array of colors and patterns, great texture, easy to install, can be affordable. Option of unfinished or polyurethane-sealed.
Cons – Must be sealed, not as durable or easy to clean as vinyl. May not be a good choice for "rough" families. Linoleum and Marmoleum (Forbo's linoleum)
(Made from linseed oil, woodflour and/or cork dust and sometimes pine rosin, jute and limestone.)

Pros – Comes in wide range of colors, quiet, durable, biodegradable, environmentally friendly, hygienic and anti-static.
Modern linoleum doesn't wear down like the old type from the '50's. The glue is better, so it shouldn't pucker up over time.
Cons - Porous, it may need to be waxed or polished from time to time. Strong overall, but difficult to repair if there is a problem.