Tim Hortons

Tim Hortons

University of the Fraser Valley


A Marketing Analysis on
Tim Hortons Company









Diana Beedassy
200105312
Business 120
Mr. Richard Simon
April 2, 2012




Table of Contents
Cover Page...............................................................................................................................................1 - 2
Table of Contents…………………………………………………………………………………………………………………………………….3
Introduction and History………………………………………………………………………………………………..………………....4 - 5
SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7
Business Articles………………………………………………………………………………………………………………………………………8
Target Market…………………………………………………………………………………………………………………………………9 – 10
Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11
Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12
Channel of Distributions …………………………………………………………………………………………………………..…………...13
Promotional Strategies……………………………………………………………………………………………………………….…….....14
Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20
Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22
Recommendations – Part B …………………………………………………………………………………………………………. ..23
Recommendations – Part C……………………………………………………………………………………………………………24 – 25
Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27
Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28
Appendix 2 – Business Article 1 ……………………………………………………………………………………………………29 - 30
Appendix 3 – Business Article 2 ……………………………………………………………………………………………………………31
Appendix 4 – Tim Horton’s products………………………………………………………………………………………………32 – 33
Appendix 5 – Social Responsible Behaviour……………………………………………………………………………………34 – 37
References……………………………………………………………………………………………………………………………………………38



Introduction
• Founder of the company
“Tim Hortons, always fresh,” is the slogan of the well-known coffee...

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