Tim Hortons
Tim Hortons
University of the Fraser ValleyA Marketing Analysis on
Tim Hortons Company
Diana Beedassy
200105312
Business 120
Mr. Richard Simon
April 2, 2012
Table of Contents
Cover Page...............................................................................................................................................1 - 2
Table of Contents…………………………………………………………………………………………………………………………………….3
Introduction and History………………………………………………………………………………………………..………………....4 - 5
SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7
Business Articles………………………………………………………………………………………………………………………………………8
Target Market…………………………………………………………………………………………………………………………………9 – 10
Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11
Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12
Channel of Distributions …………………………………………………………………………………………………………..…………...13
Promotional Strategies……………………………………………………………………………………………………………….…….....14
Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20
Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22
Recommendations – Part B …………………………………………………………………………………………………………. ..23
Recommendations – Part C……………………………………………………………………………………………………………24 – 25
Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27
Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28
Appendix 2 – Business Article 1 ……………………………………………………………………………………………………29 - 30
Appendix 3 – Business Article 2 ……………………………………………………………………………………………………………31
Appendix 4 – Tim Horton’s products………………………………………………………………………………………………32 – 33
Appendix 5 – Social Responsible Behaviour……………………………………………………………………………………34 – 37
References……………………………………………………………………………………………………………………………………………38
Introduction
• Founder of the company
“Tim Hortons, always fresh,” is the slogan of the well-known coffee...
