Tinks Shoe Boutique
Tinks Shoe Boutique

E-Commerce

Tinks Shoe Boutique

Executive Summary Tinks Shoe Boutique is a woman-only online shoe store. Tinks selection will mainly focus on woman (as well the transgender/crossdressing community) whose shoe size exceed size 10. We will still provide sizes smaller than a 10, but have a larger capacity of 10 and above. The current selection of shoe stores that are opened provide sizes beyond size 10, but they are restricted to the quantity of shoes that are in-store. Currently, woman(transgender/crossdressing) have to wait several days before receiving the shoe, because it either has to be shipped to the store or it has to be shipped to the home of the customer.
Tinks Shoe Boutique is organized as a sole proprietorship in the name of Keivette Thomas. Tinks will only operate as an e-tailor, until it is vast enough to expand into a store of its own.

Business Description
Mission
Tinks Shoe Boutique mission is to provide quality name brand shoes for women (transgender/crossdressing) whose shoe size exceed size 10 (smaller sizes will also be offered). Tinks exist to attract women (transgender/crossdressing) who find it difficult to obtain the larger sizes in a regular department or store front shoe store. Our services will surpass the expectations of our customers.
Goals
Tinks Shoe Boutique expects to grow over the course of four years and possibly have a store front in the Maryland, DC, Virginia are.
Objectives
1. To create a product-based e-tailing store whose goal is to surpass customer’s expectations.
2. To receive a 50% profit margin with the first year.
3. To achieve a net profit of 10,000 by year two and 20,000 by year four.
4. To increase the number of customers served by 20% per year by providing excellent customer service.
Tinks Shoe Boutique provides customers with the service of not having to look excessively for a certain size shoe. Tinks will provide upscale name brand shoes specifically for woman. Out products will always be in stock and we will have a large quantity that services those who are sizes 10 and above.
Tinks Shoe Boutique will only offer shoes for women. Tinks will specialize in shoes for women, transgender and crossdressing individuals. Tinks will also provide sizes 6-10 as well, but there will be a limited selection on those sizes.
Market Analysis Summary
Tinks Shoe boutique will serve woman as well as the transgender/crossdressing community. These individuals will be able to look and find the right shoe size that fits their current need. The target market for Tinks Shoe Boutique are women (transgender/crossdressing) who have taste in high-quality shoes ranging from sizes 6-13. The types of shoes that will be offered are: 1. Flats 2. Boots 3. Heeled Shoes 4. Sandals
The important thing is that these women (transgender/crossdressing) feel good about themselves as well as have nice and fashionable shoes.
Market Segmentation
Tinks Shoe Boutique is targeting two different populations of woman (transgender/crossdressing). * Middle-class- woman who are looking to spend $40-$80. These woman are looking for comfort and quality to their everyday life. * Upper-class- woman who are expected to spend $200-$400. These woman are looking to impress the upper-class crowd they tend to frequent.

Competitor Analysis
Tinks Shoe Boutique has two major competitors: * Just Fab- a woman’s only shoe store that also sells accessories, clothing, and handbags. Jus Fab requires their customers to take a quiz before actually viewing the product. Shoes here range from $10-$45. (Just Fab, n.d.) * Shoe Dazzle- also a woman’s only shoe store that also sells accessories, and handbags. Just like Just Fab, Shoe Dazzle requires their customers to take a quiz before viewing the product. The shoes range from $35-$90. (Shoe Dazzle, n.d.)
The strengths of Just Fab and Shoe Dazzle would be their shipping discounts, as well as the exchange policy. Just Fab offers free exchanges on all orders, in addition to free shipping on orders over $39.00. Shoe Dazzle also offers Free shipping on orders $49.00 and over. Shoe Dazzle allows customers to join their VIP club. Joining VIP allows the customer to have free shipping on orders $39.00 and over. It also allows customers to participate in the Buy One, Get One Free sale.
The weaknesses of Just Fab and Shoe Dazzle is the quantity of sizes they have in stock. Both of these company’s only have sizes ranging from 5-11. They also do not always have sizes 9-11 in stock. This can be very frustrating for a female consumer who is looking to purchase a certain kind of shoe in a certain time frame. Another weakness is the express cost for Shoe Dazzle. Shoe Dazzle charges $17.95 to express ship and item. Whereas, Just Fab only charges $8.95.
Tinks Shoe Boutique specializes in always having a grand quantity in the larger size shoes. Tinks will provide free shipping on orders $40.00 and over, as well as express shipping at $7.95. The more shoes the customer purchases, the less the customer will pay in express shipping charges, if the option is selected. Tinks will also allow customers to have free exchanges and free returns with a stocking fee of $4.95. Tinks will not require customers to take quizzes to view products, but will allow them the opportunity to take a quiz later to personalize their account.
Operations
Tinks Shoe Boutique will purchase shoes from different types of retailers that specialize in providing sizes 10 and over. Tinks will have an abundant inventory in stock of these different sizes.
Tinks Shoe Boutique will allow customers the access to customer service 24 hours, 7 days a week. Customers will be able to call in as well as email and live chat with someone as well.
As the owner and founder of Tinks Shoe Boutique, I will essentially run the business, but I would like to hire an Operations Assistant to assist me along the way. Addition to hiring an Operations Assistant I would also hire a Sales Associate that would work with fulfilling orders and making sure shipment are correct and properly sent out.
Tinks Shoe Boutique will in essence be named www.tinksshoeboutique.com and The Operations Assistant and I would work together to keep the sitting up and running.
Tinks website will be designed by the owner, Keivette Thomas, to save on hiring an outside contractor. Therefore, no additional cost will be needed aside from the monthly cost of maintaining the site.
Additional cost consist of:
Website registration: $60 per year
Search engine registration: $25 per month
Marketing for Tinks will be available on all Social Media outlets, as well as internet sites such as Google and Bing. Advertising will also be displayed in local city newspapers.
The consumer of Tinks Shoe Boutique will be able: * Purchase shoes online (using all major credit cards, as well as gift cards) * Purchase Gift cards * Sign up for VIP access * Find any FAQ information on the shoe * Contact Us * See Return/ Exchange Policy

Bibliography
Just Fab. (n.d.). Retrieved from Just Fab: www.justfab.com
Shoe Dazzle. (n.d.). Retrieved from Shoe Dazzle: www.shoedazzle.com