...Project FOX Fad or Expedient? - Perceptions of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan 9 6.3. Instruments 9 6.4. Procedures 9 7. Proposed methods for processing, analysing and interpreting data 11 7.1. Quantitative 11 7.2. Qualitative 11 8. Timeline 12 9. Potential outcomes and conclusion 13 10. Reference list 14 11. Appendix A 15 Background * Green marketing is the product modifications and/or changes in production processes, * packaging and advertising, made by companies to ensure that the final consumer product * is environmentally safe. * This is a simple definition for green marketing, but how many consumers and organisations * in South Africa (SA) actually understand the essence of green marketing. And if they do, * what are their viewpoints on green marketing and how was it shaped? Do organisations see * it as a fad attribute that's merely added to a product to ensure premium pricing options * and eventually higher profits for the company...
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...JOB ANALYSIS QUESTIONAIRE POSITION: RESTAURANT SERVER What techniques do you use to memorize menu items, specials and drink orders? 1. Please explain your interaction with other restaurant staff? 3. How much training is involved to learn the touch screen ordering system? 4 .Please explain the computer program used for processing customer payments. 5. What procedures do you follow to maintain cleanliness after drops and spills? 6. What skills do you believe are most important when working with unhappy or difficult customers? JOB DESCRIPTION POSITION: RESTAURANT SERVER POSITION: RESTAURANT SERVER DEPARTMENT: RESTAURANT DINING AREA SUPERVISOR: RESTAURANT MANAGER The restaurant server will primarily be responsible for taking orders from the restaurant customers, serving their meals and drinks and providing outstanding customer service. It is essential that the server works well with other restaurant staff. The typical duties required of the server will include: • Introducing the menu to the customer • Memorizing special menu items for the day • Taking orders from the customers and delivering meals and drinks in a friendly manner. • Checking back with customers regularly and tending to their requests – this will include bringing condiments, refilling drinks, extra utensils and other special requests. • Interacting with kitchen staff may be required for special meal requests or menu modifications. • Removing dishes and utensils from...
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...Mentoring Program and its impact on employee job performance Table of Contents 1. Introduction…………………………………………………………………………. ...3 1.1 Preamble……………………………………………………………………………3 1.1.1 Historical development …………………………………………………….. . 4 1.1.2 Benefits of mentoring program ……………………………………………….4 1.2 Research problem…………………………………………………………… ….. ..5 1.3Research questions……………………………………………………………….....5 1.4 Objectives of the study………………………………………………………….....6 1.5 Scope……………………………………………………………………………....6 1.6 Limitations………………………………………………………………….. …....6 1.7 Assumptions ………………………………………………………………...........7 1.8 Keywords…………………………………………………………………………7 2. Methodology………………………………………………………………………….8 2.1 Research design…………………………………………………………………...8 2.2 Steps to conduct research ………………………………………………………...9 2.3 population …………………………………………………………………… …..8 2.3.1 Frame of reference………………………………. ……………………………8 2.4 Sample and sampling methods……………………………………………………9 2.5 Instrument selection ………………………………………………………. …….9 2.6 Variables ………………………………………………………………….......... 9 2.7 Hypotheses ……………………………………………………………………….9 2.8 Statistical tools ………………………………………………………………………...10 2.9 Required resources……………………………………………………………….10 References …………………………………………………………………………...11 - 1. Introduction 1.1 Preamble A mentor is an individual, who is more experienced and helps another individual in career advancement, development and general guidance about personal life. The Merriam-Webster Online...
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...Discussion (Part 4): In this study, our researchers carefully analyzed the results of the data from the organization “Mimi’s Café” that we had collected from our questionnaire survey. Thirteen (13) employees of the Mimi’s Café organization participated in our survey. Of these thirteen (13) people of the organization, there were four (4) managers and nine (9) employees. A 34-questionaire survey was provided for them to take. A scale for the questionnaire was conducted in the following way from 1 to 5. 1 being strongly disagrees, 2 being disagree, 3 unsure, 4 agree, and 5 strongly agree. In order for us to interpret and discuss what the results of our data suggested. The researchers went through each question and tallied up the ratings of the thirteen 13 employees and managers. With the data provided by the volunteers, our researchers had to answer what did it all suggest through what we were trying to get at through our 6 research questions. We the researchers investigated the aspects of does the staff work together as a team, what factors influence their teamwork, as well as how could their teamwork be improved. In addition, they wanted to also investigate what were the levels of job satisfaction and motivation of the current Mimi’s volunteers, what factors increase or hinder those levels, and how can those levels of job satisfaction and motivation be improved. ORGANIZATIONAL TEAMWORK Results from the analysis showed that both the managers and employees rated strongly agreed...
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...TOBACCO USE IN POLAND 11/8/2012 HCM657-DL Introduction Smoking causes a long list of diseases, leading to premature death in half of all smokers. Tobacco is implicated in numerous cancers including bladder, kidney, larynx, mouth, pancreas, and stomach. Lung cancer is the most common disease caused by smoking. Smoking is also a major cause of cardiovascular diseases, including strokes, heart attacks, and respiratory diseases such as emphysema. Many additional costs are generated due to health issues caused by smoking. Poland is slow in bringing around tobacco control, but continued advancements and increased social awareness is changing the perspective of many smokers. According to the World Health Organization – Europe 2009 report, there are approximately nine million tobacco-smokers in Poland, representing 29% of the country’s adult population. Results of a national survey conducted in 2007 indicated that 34% of men and 23% of women smoked on a daily basis. Tobacco-smoking has been a persistent and serious social problem for many years. (1) Tobacco use is the single most preventable cause of death in the world today, killing as many as half the people who smoke tobacco. Global Adult Tobacco Survey (GATS), conducted in Poland in 2009-2010, was a nationally representative household survey (2). This was conducted by men and women aged 15 and older regarding tobacco consumption. The reasoning behind the survey was to produce internationally comparable data on tobacco...
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...TITLE: MARKETING MIX OF THE MANILA HOTEL SUBMITTED BY: 施天仁 Zyril Christian Cruz 2008290005 饭馆082 THESIS SUPERVISOR: Gu Huimin LOCATION OF RESEARCH: MANILA HOTEL TABLE OF CONTENTS CHAPTER I. INTRODUCTION BACKGROUND OF THE STUDY CONCEPTUAL FRAMEWORK THEORETICAL II. REVIEW OF RELATED LITERATURE RELATED LITERATURE LOCAL/FOREIGN RELATED STUDY LOCAL/FOREIGN III. PROBLEM AND ITS BACKGROUND STATEMENT OF THE PROBLEM ASSUMPTION OF THE STUDY SIGNIFICANCE OF THE STUDY SCOPE AND LIMITATION DEFINITON OF TERMS IV. METHODOLOGY METHODS OF PROCEDURE DESIGNS REFERENCES CHAPTER I INTRODUCTION BACKGROUND OF THE STUDY The Manila Hotel is a 570-room five star hotel in Manila, Philippines, Located in the heart of the Manila Bay area. The Manila Hotel is the oldest premiere hotel in the Philippines, built in 1909 to rival Malacanang Palace, where the Philippine president now lives, and opened in 1912. It was built on 3.5 hectares (376,736.9 sq ft) of the land along Roxas Boulevard. It was the residence of General Douglas MacArthur from 1935 to 1941. On January 17, 2008, at the...
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...CONSUMER BEHAVIOR TOWARDS PHILIPS LED By Sai Puja S 1502008 Naresh Bitla 1502009 CHAPTER-1 INTRODUCTION TO THE INDUSTRY LIGHT EMITTING DIODE The electricity used over the lifetime of a single Incandescent bulb costs 5 to 10 times the original Purchase price of the bulb itself. Light Emitting Diode (LED) and Compact Fluorescent Lights (LED) bulbs have revolutionized energy-efficient lighting. 1.1. HISTORY OF LED: In 1907, British scientist Henry J. Round discovered the physical effect of electroluminescence, an optical and electrical phenomenon in which a material emits light in response to an electric current passed through it or to a strong electric field. The light produced was very dim and not bright enough to stimulate further research. In the early 1960s, groups at RCA, IBM, GE and MIT were working actively on LEDs. Among the first commercially available LEDs was an 870 nm IR device sold by Texas Instruments for $130 US. Around the same time, GE distributed red LEDs through the Allied radio catalog for $260 US. Obviously, LEDs were quite expensive and sold only in low volumes. In 1964, IBM used GaAsP LEDs on circuit boards in an early mainframe computer. This is significant for the first time LEDs provided a compelling value proposition to both manufacturer and end-user over conventional lighting technology. As an on-off indicator light, the LED could be mounted directly onto the circuit board, used less power, and had a seemingly infinite...
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...fa Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode Naveed Hussain Malik (naveed.hm@gmail.com) 770325-3059 Masood Hussain Chudary(zindagi03@hotmail.com) 801014-5855 Supervisor: Eva Wittbom Masters Degree Thesis in Business Administration School of Management Sciences Date of submission Abstract Development in infrastructure limits the communication gap, speedy travel and low cost tariff barriers as well other drivers of globalization have made overseas markets easier to get small firms and gave more opportunities to SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. For instance an insufficient or wrong entry mode selection can decrease opportunities and limit important choice for the firm and could lead to high financial loss as well as lose control on overseas market. The purpose of research study is to provide a deep and better understanding of the factors those effecting SME´s selection of market entry mode. Research question how can the influence of internal and external factors on the selection of market entry mode. A frame of reference led to the building of summary which in turn became the basis for data collection. Two qualitative case studies for Pakistani SME´s namely socks knitter Pakistan and RK International were undertaken. The main findings shows the clear link between the theories claim to be internal and external...
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...CHAPTER ONE INTRODUCTION Background of the study Ghana’s experience with macro-stabilization and structural adjustment appears to be in line with that of many other developing countries that have pursued similar policies. Their experience reveals that such programs do not lead automatically to the resumption of growth, let alone ensure the transition onto a higher growth path. The recent experience of transition economies has shown that price stabilization and opening up may not be enough to achieve a rise in the trend rates of investment and growth. Recognizing this evidence, policy emphasis has shifted to pinpointing complementary policies that will lead an economy from stabilization to growth. The policy debate today focuses on reforms. Ghana immediately after independence made tremendous effort towards achieving full employment and socio economic development through public investment in medium and large scale enterprises. Notwithstanding the direct involvement and the effort of the government, the sector is saddled with a lot of constraints, including scarce capital, intensive technology, foreign exchange constraints, poor management, corruption and inadequate attention to economic viability and market prospects which has resulted in poor performance of the industries in terms of output and employment (Steel & Webster, 1992). Following an economic recession in the 1980’s which resulted in the retrenchment of workers from the civil service, the rationalization...
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...Open University of Malaysia WORKPLACE ENVIRONMENT AND ITS IMPACT ON EMPLOYEE PERFORMANCE A study submitted to Project Management Department in Saudi Aramco BY Nowier Mohammed Al-Anzi Open University of Malaysia 2009 i Open University of Malaysia WORKPLACE ENVIRONMENT AND ITS IMPACT ON EMPLOYEE PERFORMANCE A study submitted to Project Management Department in Saudi Aramco Nowier Mohammed Al-Anzi 51060418 Project Paper Submitted in Partial Fulfillment of the Requirement for the Degree of Master of Business Administration Open University of Malaysia 2009 ii DECLARATION Name Student's Number : Nowier Mohammed Al-Anzi : 51060418 I hereby declare that this project paper is the result of my own work, except for quotations and summaries which have been duly acknowledged. I hereby verify this research has not been submitted in substance for any other degree. Signature:ــــــــــــــــــــــــــــــــــــــــــــــ Date: ـــــــــــــــــــــــــــــــــــــــــــ Supervisor Name: Mr. Iqbal Singh Kaundali Signature:ــــــــــــــــــــــــــــــــــــــــــــــ Date: ـــــــــــــــــــــــــــــــــــــــــــ iii APPLICATION TO CONDUCT RESEARCH PAPER PART A: STUDENT PARTICULAR 1. Name Student’s Number : Nowier Mohammed Al-Anzi : 51060418 PART B: PARTICULARS ABOUT THE PROJECT 1. Title of the project : Workplace Environment and Its Impact on Employee Performance : To determine the...
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...U.S. ARMY SERGEANTS MAJOR ACADEMY (FSC) P661 1 June 06 MONITOR UNIT AND INDIVIDUAL FITNESS TRAINING PROGRAMS PRERESIDENT TRAINING SUPPORT PACKAGE THIS PAGE LEFT BLANK INTENTIONALLY PRERESIDENT TRAINING SUPPORT PACKAGE (TSP) TSP Number / Title Effective Date Supersedes TSP(s) / Lesson(s) TSP Users Proponent Improvement Comments P661 / MONITOR UNIT AND INDIVIDUAL FITNESS TRAINING PROGRAMS 01 Jun 2006 P661, Monitor unit and individual fitness training programs, Jun 05 521-SQIM (DL), First Sergeant Course The proponent for this document is the Sergeants Major Academy. Users are invited to send comments and suggested improvements on DA Form 2028, Recommended Changes to Publications and Blank Forms. Completed forms, or equivalent response, will be mailed or attached to electronic e-mail and transmitted to: COMDT USASMA ATTN ATSS DCF BLDG 11291 BIGGS FIELD FORT BLISS TX 79918-8002 Telephone (Comm) (915) 568-8875 Telephone (DSN) 978-8875 E-mail: atss-dcd@bliss.army.mil Security Clearance / Access Foreign Disclosure Restrictions Unclassified FD5. This product/publication has been reviewed by the product developers in coordination with the USASMA foreign disclosure authority. This product is releasable to students from all requesting foreign countries without restrictions. 1 PREFACE Purpose This Training Support Package provides the student with a standardized lesson plan for presenting instruction for: Task Number Task Title 071-990-0007...
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...Researched, compiled and published by Woods & Seaton International Automotive Systems Customer Relationships Management - “CRM” May 2009 ★ ★ ★ ★ ★ ESTABLISHED ★ 1973 ★ ★ ★ ★★★ International Automotive Systems - “CRM” - 2009 For the sole, internal use of Aspen Marketing Services, Inc. - Contact: Bill Ewing. Researched, compiled and published by Woods & Seaton page 123 International Automotive Systems Customer Relationships Management - “CRM” May 2009 Copyright Notice All rights reserved. This document is supplied for the sole, internal use of... Aspen Marketing Services, Inc. - Contact: Bill Ewing. No part may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the copyright holder. Any questions from Subscribers to Woods & Seaton Automotive Systems Information about this study should be addressed to Mike Seaton, Automotive Systems & Communications, Wash Hill House, ★ ★ ★ ★ ★ Wooburn Green, ESTABLISHED ★ 1973 ★ Buckinghamshire ★ ★ England, HP10 0JA. ★ ★ ★ Telephone: 44 (0) 1628 525 960 E-Mail address . . . mikeseaton@woods-seaton.com Web Site . . . http://www.woods-seaton.com © Woods & Seaton 2009 Tel. 44 (0)1628 525 960 E-mail: mikeseaton@woods-seaton.com www.woods-seaton.com Subscribers to Woods & Seaton Automotive Systems Information are automatically included on our e-mail Briefings list ...
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