...RIM Q3 Marketing Update 29th September 2010 Richard Jones & Melvin Tan Structure • Review of 5 Marketing Strategic Components & our approach • Q2 SEA launch review & learnings • Proposed Q3 plans • Summary Brightstar Confidential & Proprietary 2 Marketing Strategy Definitions: what we will influence Marketing Strategy Themes Customer Experience & POSM Trade Marketing & Training Definitions All material points of physical contact with endusers Activities that ensure our Vendor partners are connected with the our customers & end-users; TTL execution that drives sell-through All communications (print & on-line) with customers & end-users Mechanics to encourage end-user loyalty, increase spend & to drive sell-through Activities to provide technical and after-sales support to end-users. Includes delivery of CRM opportunities Online, PR & Digital Marketing Consumer Incentive Programmes Customer Care Marketing Strategy Components: what we deliver These Operational & Tactical mechanics are co-developed by Regional & Local Marketing teams. They are then implemented by Local teams, with Regional review Customer Experience & POSM Fixtures In-store Literature Store-in-a-store Dummy units Live units Live SIMs Design, manufacture & Design & production of ininstallation of fixtures store literature: consumer or (or a combo of the retail staff focused above) Design & delivery of store-in-store environments Sourcing dummy handsets for retail Sourcing SIM cards Sourcing live for live...
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...Research Paper On Development and Launch Of REVA electric car Submitted by Arvind Verma Roll No. 27 Telecom Management and IT- II Symbiosis Institute of management Studies, Pune Arvind Verma New product development and launch Roll no 27 TMIT –II SIMS INDEX 1. 2. 3. 4. About Reva Electric Car Company Idea generation Idea Screening Concept Generation and testing a. Customers, their benefit and occasion of use b. Reva vis-à-vis competitors and substitutes c. Emerging products d. Creating differential advantage i. Propriety technologies ii. Features attributes and benefits e. Specifications f. Price g. Perception Maps 5. Market strategy development a. TMS b. Brand Positioning c. Product Variety Plan: d. Price Plan e. Distribution strategy f. Promotion Strategy g. Long run Sales 6. Business Plan 7. Prototype development and testing 8. Test Market 9. Commercial Launch 10. Post Launch 11. Reasons for failure of Reva 12. Conclusion Arvind Verma New product development and launch Roll no 27 TMIT –II SIMS THE REVA ELECTRIC CAR COMPANY Inception The Reva Electric Car Company, RECC, was incorporated in 1995 as a joint venture between the Bangalore based Maini Group and AEVT Inc of Irvindale, California, to manufacture environment-friendly, cost-effective electric vehicles for city mobility. Vision The RECC has been established with the vision of combining a tradition of excellence and leadership in environment friendly urban transportation, offering the best...
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...Native American Gaming in the U.S. Sarah E. Wall TM 378 University of Southern Mississippi The casino industry is a large industry in the U.S. According to Business Insider, the gaming industry in the U.S. is worth over $240 billion dollars (Pierceall, 2014). In 2013, it employed nearly 1.7 million people (Pierceall, 2014). Gaming, gambling, is what the casino industry is made of. Gambling is to make a prediction of an uncertain outcome and the back the decision with money (Hashimoto & Fenich, 2007). Gaming was a tradition amongst the Native Americans long before the arrival of Christopher Columbus. Native American Gaming is still a huge part of gaming in the U.S. today. History of Native American Gaming: Long before the ships of Columbus brought playing cards to North America, the indigenous people engaged in gambling activities (“Native American Gaming”, n.d.). According to History of Native American Gaming, 2009: “Gaming is not new to Native Americans. In fact, it has been a part of our culture since the beginning of time.” Stewart Culin’s Games of North America Indians classifies the hundreds of Native games into two categories. These categories include (“Native American Gaming, n.d.): 1) Games of chance, including dice games and guessing games 2) Games of dexterity, encompassing archery, javelin and darts, shooting, ball games, and racing games These categories were found among all of the North American tribes when the Europeans invaded the North...
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...ABCVEGGIES.com E-MARKETING PLAN ABCVEGGIES.COM’S PLAN FOR ONLINE EXPANSION Nanette Riggs 288311 QRT2 18 March 2013 PROPOSAL AND Marketing Plan ABCVEGGIES.COM’S COMPREHENSIVE PLAN FOR ONLINE EXPANSION A1. Viability in an online market ABCveggies Today ABCveggies is an independent, organic farm, currently operating out of a warehouse located in the north end of Sarasota, FL since early 2009. The unique feature of ABCveggies is that the produce is grown on the roof of a warehouse located in a light industrial zone. ABCveggies is dedicated to the following principals: • Sustainable organic gardening • Feeding families • Education, and • Earning a living The business consists of a vertical grow system installed on the rooftop of the warehouse and has in place 200 poles, each with 6 stryofoam buckets, capable of growing at least 4 plants each, for a total minimum capacity of 4800 plants. The owner has an additional 5 acres of land available for installation of vertical grow systems, but doesn’t want to develop it ahead of a customer base to purchase the produce. While the owner has been operating the rooftop farm successfully since 2009, there is still not a very strong customer base. In order to expand the business and to develop a customer base consisting of substantial proportion of repeat clientele, the owner has decided to expand the online presence of the business. In order to determine the best design...
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...Federal Authority a. Copyright/Patent Authority Article I Sec.1 cl. 8 i. “Progress of science and useful arts” 1. Science is copyright, and useful arts is patents 2. In the days of the Constitution means “knowledge.” ii. Utilitarian clause – not based on the moral rights iii. Most protection is pretty much on federal level. iv. Certain States with particular businesses adopted their own laws, which Congress eventually incorporated into federal law (e.g. CA sound recording) b. Trademarks ( Commerce power – basis for federal system i. Prevents consumer confusion and protects information assets – tells people who is making the goods ii. Historically, there was only state TM law, but people starting producing things in different states causing consumer confusion iii. Most trademark cases...
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...------------------------------------------------------------------------------ Table Of Contents ------------------------------------------------------------------------------ 1. Introduction 2. Version History 3. Rules 4. Walkthrough 4.1 The Beginning 4.2 Petalburg Town And Forest 4.3 Rustboro City.. The First Badge! 4.4 Across The Sea To Dewford City 4.5 Slateport City 4.6 The Road To Mauvile 4.7 The Electrifying Mauvile Gym! 4.8 Route 111 & 112 4.9 Fiery Path & Route 112 & 113 4.10 Fallarbor Town 4.11 Route 114 And The Meteor Falls 4.12 The Road To Verdanturf Town 4.13 Mt.Chimney 4.14 The Jagged Pass 1 4.15 The Hot Lavaridge City 4.16 The Interesting Desert 4.17 The Petalburg Gym 4.18 The Ocean Path 4.19 The Abandoned Ship 4.20 The Rest Of The Road 4.21 The New Mauvile 4.22 The Harsh Routes 118 & 119 4.23 The Weather Institute 4.24 The Rest Of Route 119 4.25 The Confusing Fortree City 4.26 Route 120 & 121 4.27 Lilycove City 4.28 Mt. Pyre 4.29 Route 123 4.30 Team Magma's Hideout 4.31 The Team Aqua Hideout 4.32 The Ocean Route 124 4.33 The Psychic Mossdeep City 4.34 The Space Center 4.35 The Water Routes (1) 4.36 Underwater Hideout 4.37 Saving.. The Pokemon World! 4.38 The Wanted Rayquaza 4.39 Sootoplis Gym At Last! 4.40 The Path To Victory Road 4.41...
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...Origin International Company Marketing Plan Fort Hays State University Shenyang Normal University Spring 2011 Table of Contents Situation Analysis……...........................................................................................3 History of the Company…………………………………………………………3 Mission…………………………………………………………………………..4 Goal……………………………………………………………………………...4 Marketing Environment………………………………………………………….4 Core Competencies ………………………………………………………....4 Controllable Factors…………………………………………………………4 Uncontrollable Factors………………………………………………………5 Target Market Description ………………………………………………………6 SWOT……................................................................................................................12 Marketing Strategies……………………………………………………………..13 Product Description and the Competition……………………………………….13 Placing…………………………………………………………………………...20 Pricing…………………………………………………………………………...23 Promotion………………………………………………………………………..25 Primary research…………………………………………………………….27 Packaging …………………………………………………………………..30 Advertising………………………………………………………………….32 Conclusion…............................................................................................................35 Bibliography…….....................................................................................................36 Appendix ……...........................................................................................................38 Press release………………………………………………………………………38 ...
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...Employee HANDBOOK PHILIPPINES Welcome to STARTEK Welcome Brand Warrior! Thank you for joining the STARTEK family. Our mission is to enable and empower you to successfully promote and defend our clients’ brands. Our focus is on ensuring that you are successful in your new position. You are now a Brand Warrior ready to empathize with your customers and fellow employees and take ownership to solve the customer’s issue. You have been hired because you have the determination, enthusiasm and passion for excellence. This handbook was developed to describe the expectations we have for our employees. It also outlines the policies, programs, and benefits available to eligible employees. I strongly encourage you to familiarize yourself with the contents of this employee handbook as soon as possible as it will answer many questions about employment with STARTEK. We are in the business of helping people through our interactions with them. We impact lives one conversation at a time every single day. Enjoy your experiences at STARTEK and know that all of us are here to help and be sure to have fun! Chad Carlson President & Chief Executive Officer Welcome to STARTEK Welcome Brand Warrior! I feel it’s a great honor to welcome to the STARTEK family our newest Brand Warriors. At STARTEK, being a Brand Warrior is an opportunity to make a difference. You’ll find the STARTEK team consists of talented individuals working together to create a winning team. The ONE TEAM ...
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...A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi College of Art, Science & Commerce, herby declare that the work done on the project entitled CONSUMER BEHAVIOUR is true and original to the best of my knowledge and my any reference used in the project is duly acknowledged. Date: Signature of Student (Name of student Vivek .R. Jaiswal) Cerificate This is to certify that Mr.Vivek.R.Jaiswal a student of TYBMS class, Roll No. 29 of the academic year 2012-2013 studying at Rizvi College of Art, Science & Commerce, has successful completed the project entitled Consumer Behaviour. Prof. Furqan Shaikh Prof. Furqan Shaikh (Project Guide) (Prof. Furqan Shaikh) External Examiner Dr.M.Z. Farooqui (Principal) . Introduction As the twentieth century has come to a close and we have move into the third millennium...
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...initiated a study mission on Internet TV content delivery to investigate technology options to deliver DVB-type content over the Internet to a large number of CE devices (including game consoles), PCs or mobile devices. The study mission focuses on content delivery, but other functions such as codecs, security, or metadata are also considered. The study mission aims to gather information from subject matter experts in the field of Internet Content Delivery to ensure a wide and comprehensive consideration of technology options and the most accurate evaluation against some high-level evaluation criteria. To address these objectives, the study mission starts with a questionnaire to collect information on existing technologies in the respective area. This questionnaire serves to collect information on technologies, services and solutions in the scope of Internet TV content delivery. Given the fact that the DVB Consortium has successfully produced specifications that have been standardized for most TV broadcast systems in the past, we are seeking synergies between the technologies considered in this questionnaire and existing DVB technologies. Such synergies may then be further evaluated and exploited in a specification phase that may be launched after the study mission has been completed in the fall of 2009. The questionnaire is open to many types of Internet TV Content Delivery technologies and DVB encourages the submission of descriptions and background material of solutions and...
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...Essays Essays Part II. 2, 2.] Part II. 2, 2.] Essays The Project Gutenberg EBook of Essays, by Ralph Waldo Emerson This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.net Title: Essays Author: Ralph Waldo Emerson Editor: Edna H. L. Turpin Release Date: September 4, 2005 [EBook #16643] Language: English Character set encoding: ISO-8859-1 *** START OF THIS PROJECT GUTENBERG EBOOK ESSAYS *** 1 Essays Produced by Curtis A. Weyant , Sankar Viswanathan and the Online Distributed Proofreading Team at http://www.pgdp.net ESSAYS BY RALPH WALDO EMERSON Merrill's English Texts SELECTED AND EDITED, WITH INTRODUCTION AND NOTES, BY EDNA H.L. TURPIN, AUTHOR OF "STORIES FROM AMERICAN HISTORY," "CLASSIC FABLES," "FAMOUS PAINTERS," ETC. NEW YORK CHARLES E. MERRILL CO. 1907 CONTENTS INTRODUCTION LIFE OF EMERSON CRITICAL OPINIONS CHRONOLOGICAL LIST OF PRINCIPAL WORKS THE AMERICAN SCHOLAR COMPENSATION SELF RELIANCE FRIENDSHIP HEROISM MANNERS GIFTS NATURE SHAKESPEARE; OR, THE POET PRUDENCE CIRCLES NOTES PUBLISHERS' NOTE Merrill's English Texts 2 Essays 3 This series of books will include in complete editions those masterpieces of English Literature that are best adapted for the use of schools and colleges. The editors of the several volumes will...
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...completion of this project report. Without his help, this project would have been a distant affair. His thorough understanding of the subject and professional guidance was indeed of immense help to me. Also, this acknowledgement would remain incomplete without thanking the staff of KFC(RAJOURI GARDEN), New Delhi for their whole-hearted and kind co-operation. I am also greatly thankful to the faculty members of our institute who co-operated with me and gave me their valuable time. Acknowledgement ROHIT AHUJA Introduction of Company KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe ®, Extra Crispy TM, and Colonel’s Crispy Strips® chicken with home style sides and five new freshly made sandwiches. Every day, nearly eight million customers are served around the world. KFC’s menu everywhere includes Original Recipe® chicken—made with the same great taste Colonel Harland Sanders created more than a half-century ago. Customers around the globe also enjoy more than 300 other products—from a Chunky Chicken Pot Pie...
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...Annual Report 2010 Axiata Group Berhad Axiata Centre 9 Jalan Stesen Sentral 5 Kuala Lumpur Sentral 50470 Kuala Lumpur Malaysia (242188-H) Website: www.axiata.com This publication has been printed on recycled material. principled collaborative optimistic excellence local relevance innovation uncompromising affordable connectivity innovative technology developing world class talent Our goal is to advance Asia via telecommunications and technology. The road ahead is exciting and full of possibilities. In the years to come, we at Axiata, hope to explore new frontiers of communications and to get more people connected across Asia and beyond. To move ahead towards a better, brighter future. Axiata Group Berhad (242188-H) Corporate inForMation BOARD OF DIRECTORS Chairman Non-Independent Non-Executive Director tan sri dato’ aZMan HJ. MoKHtar Managing Director/President & Group Chief Executive Officer Independent Non-Executive Director JUan VillalonGa naVarro Independent Non-Executive Director dato’ sri JaMalUdin iBraHiM Independent Non-Executive Director daVid laU nai peK Independent Non-Executive Director tan sri GHaZZali sHeiKH aBdUl KHalid Senior Independent Non-Executive Director MUHaMad CHatiB Basri Non-Independent Non-Executive Director datUK aZZat KaMalUdin dr. Farid MoHaMed sani GROUP COMPANY SECRETARY AUDITORS sUrYani HUssein ls0009277 REGISTERED OFFICE Level 5, Axiata Centre...
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...========================================================== POKEMON EMERALD US VERSION GAMESHARK CODES FAQ (Version 3) ========================================================== ========================================================== ================= TABLE OF CONTENTS ================= Section 1:Version Updates Section 2:Master Code (Gameshark) Section 3:Wild Pokemon Modifier Section 4:Wild Pokemon Level Modifier Section 5:Wild Pokemon Nature And Gender Modifier Section 6:Wild Pokemon Modifier Second Part Section 7:Wrap Codes Section 8:TM Modifier Section 9:Buy Any Item Section 10:General Codes Section 10:Note From The Author Section 10:Thanks ==================================================== ========================= SECTION 1:VERSION UPDATES ========================= ---------- Version 2 ---------- Added Complete Wild Pokemon Modifier with Gender and Nature Modifier Added TM Modifier ---------- Version 3 ---------- Added Buy Any Item Section:9 And General Codes Section Section:10 ============================================================ ========================== MASTER CODE GAMESHARK ========================== Must Be On D8BAE4D9 4864DCE5 A86CDBA5 19BA49B3 =============================== SECTION 2:WILD POKEMON MODIFIER =============================== As Mentioned Big Advancement In This Section Use Only One At A Time! BULBASAUR [Patch Slot 1 & 2] 25214170 0AB256A2 95CCF842 A51B89F8 ...
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...Project Report On Kentucky Fried Chicken From Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711-306055 ( BBA 11 ) th Preston University Peshawar Session 2006 ² 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration. Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711 ² 306055 ( BBA 11th ) Preston University Peshawar Session : 2006 ² 2010 II Project Report On CD Page III Approval Sheet Vice Chancellor : ______________________ Prof.Dr.Anwar Hassan Internal Supervisor : ______________________ Prof.Dr.Zain Yousafzai External Supervisor : __________________ Department of Business Administration Preston University Peshawar IV Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P·s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want...
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