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Drawing on what you have learnt from the DD102 module materials and your work on TMA 01, outline some examples of difference on City Road, Cardiff.
Difference is defined as the contrasts between groupings of people, such as those based on gender, class, age, sexuality and race or ethnicity (Allen and Blakeley, 2015,
p.25) In this essay I will discuss the differences that exist on City Road by looking at the consumers of City Road and the services that are available to them in the form of shops, food outlets, accessibility and leisure facilities.
The variety of shops on City Road shows the differences between the various consumers. Charity shops and pawnbrokers are used by people who are either on a low income or experiencing economic difficulties (Allen & Blakeley 2015 p.42-43).
They may be unemployed and be considered to be lower or working class. These establishments are generally used as a means to make ends meet financially and are more often used out of necessity than choice. Another service that would be used by these people is the food bank, catering for people who are unable to provide for themselves or their families.(The Open University 2015a) Users of the food bank service have no choice in the food they receive and as a charity it is reliant on the goodwill of others. This group of people also have very little choice in the decisions that they make regarding where they can shop. Consumer services of this type would be used regardless of age, gender or ethnicity. In the case of the charity shop, they may also be used by people who aspire to a certain lifestyle they cannot afford by purchasing second hand luxury goods for substantially less than the cost of new.
City Road also has many ethnic differences. It has a wide multicultural community shown in the various shops and food outlets. Ethnic shops that sell imported goods or specialist products that are sourced locally, such as the halal meat counter (Open
University, 2015a), and take aways and restaurants from all corners of the globe.
There are differences not only in the people that operate these businesses but also the people that use them. Consumers of retailers such as these are working to middle

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class with some disposable income, students and families for example. They can make choices in the food they eat or the goods that they buy. It also has residents from other cultural backgrounds and the differences between them can raise further issues. Some residents have adapted to these differences, such as the restaurant owner who could not get a job in the UK in his chosen profession but adapted and changed his career path, firstly opening a restaurant that catered to local people, and, when this began to falter in the face of competition, changed to an Iraqi restaurant and shish cafe, helping the owner to connect with a new market but also reconnect with his
Iraqi roots. In contrast to this is the young mother who had arrived from Iraq and is struggling to adapt to life in the UK, unable to find a job in the UK as she does not know how but also trying to juggle this with a young child. She also feels disconnected socially and uses technology to maintain links with her family back home.(Open University 2015a)
Accessibilty to City Road is also something that is often taken for granted but can show differences, especially for less able-bodied people. As one wheelchair user highlights, lack of adequate parking facilities for disabled people, poor road crossing points with high kerbsides and even uneven pavements can create difficulties for disabled peopled and also for older people that are maybe not as mobile as they used to be.( Allen and Blakeley 2015 p.50) This can make it harder for people to connect with other people or the services that they need or desire. Another difference is highlighted by the homeless person that lives around City Road. Here is someone who is disconnected socially and economically from the rest of society. They are labelled because of their situation and face prejudice because of it from other members of society. He does however comment that despite this, he does feel connected to the various migrants due to their label of being different and enjoys the kindness shown by other members of society, such as the students who make him tea.
(Open University 2015a)
In this essay I have looked at the many differences that exist on City Road, socially, economically, culturally, ethnically, by class and physically. This is demonstrated by the different shops and food outlets, the people that use City Road and how accessible

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City Road is to its users. It also showed the connections and disconnections felt by these people and in some instances how they overcame these.
(758)

Blakeley, G. and Staples, M. (2014) ‘The life and times of the street’, in Allen, J. and
Blakeley, G. (eds) Understanding Social Lives, Part 1, Milton Keynes, The Open University.
Staples, M. (2014) ‘Making lives’, in Allen, J. and Blakeley, G. (eds) Understanding Social
Lives, Part 1, Milton Keynes, The Open University.
The Open University (2015a) ‘The Life and Times of the Street: Part 1’ [Video], DD102
Introducing the social sciences. Available at https://learn2.open.ac.uk/mod/oucontent/ view.php?id=443760§ion=2.3 (Accessed 18 October 2015).
The Open University (2015a) “Making lives” [Video] DD102 Introducing the Social
Sciences Available at https://learn2.open.ac.uk/mod/oucontent/view.php? id=698878§ion=3 (Accessed 31 October 2015
The Open University (2015a) ‘Connecting lives’ [Video], DD102 Introducing the social sciences. Available at https://learn2.open.ac.uk/mod/oucontent/view.php? id=698880§ion=2 (Accessed 5 November 2015)

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