...tastes and preferences of customers from different parts of India. It launched products, which catered to the tastes of people belonging to specific regions. For example, it launched 'Murukkus,' a South Indian snack, and 'Chennai Mixture' for south Indian customers. Similarly, Haldiram's launched 'Bhelpuri,' keeping in mind customers residing in western India. The company offered certain products such as 'Nazarana,' 'Panchratan,' and 'Premium' only during the festival season in gift packs. These measures helped Haldiram's compete effectively in a market that was flooded with a variety of snack items in different shapes, sizes and flavors.PricingHaldiram's offered its products at competitive prices in order to penetrate the huge unorganized market of namkeens and sweets. The company's pricing strategy took into consideration the price conscious nature of consumers in India. | | Haldiram's launched namkeens in small packets of 30 grams, priced as low as Rs.5. The company also launched namkeens in five different packs with prices varying according to their weights (Refer Table I). The prices also varied on the basis of the type of namkeens and the raw materials used to manufacture it. The cost of metallized packing7 also had an impact on the price, especially in the case of snack foods. The company revised the prices of its products upwards only when there was a...
Words: 1581 - Pages: 7
...Keyword: healthy snacks in between meals Healthy Snacks In Between Meals! 4 Unhealthy Options You Should Stay Away From Eating healthy snacks in between meals is part of our daily diet. We have them to tame our hunger and to supplement our main meals. But do you know that most people think of unhealthy snacks opions as being healthy? Food manufacturers market unhealthy snacks in a deceptive way, and many people fall into this trap consuming an increasing amount of these snacks. Food manufacturers load these snacks with different types of sugar and unhealthy fats. To classify a snack as a healthy one, it should contain a good amount of vitamins, minerals, healthy fat and protein. It should also be low in calories, trans fats, and sugar. Let me clarify to you some of the unhealthy snacks...
Words: 1061 - Pages: 5
...Best Snacks Problem Solution Creativity and innovation are the lifeblood of modern organizations. Creativity and innovation can provide a company with a competitive advantage in an increasingly competitive global market. Individual and organizational learning, management practices and modern technology can enhance individual and organizational creativity. Sales at Best Snack have been slipping and the issue has been identified as a complacent corporate culture that has managed business in one way for too long. The organization needs a shakeup, a change of culture that embraces change, innovates and is continuously looking for the next big idea. Describe the Situation Issue and Opportunity Identification (At least four issues and opportunities must be identified) During the last check the snack food industry has changed. Consumers now buy product based on price rather than banned loyalty, Best Snack has historically been the number 1 or 2 snack vendor in the industry. Sales have slipped and stock prices have fallen over the last 2 years. Several smaller companies are pushing Best Snack and the company is in danger of losing even more market share. Best Snack due to the companies long standing success has been slow to change or alter any research, development or marketing activities. The organization has become complacent. Best Snack did not anticipate or see the changing nature of the snack food market. The company became comfortable in the way the organization...
Words: 2845 - Pages: 12
...Problem Solution: Best Snacks Inc. Best Snacks Inc. have held the number one or two position in the snack arena giving exceptional and secure investments for their investors. In the past two years, sales have dropped drastically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification The snack food industries over the past number of years have come to understand how this increasing commodity has broadened its horizon in this changing arena. In order to create a constant firm stand in this industry, Best Snacks will have to address the issues of the declining in sales, market share decreases, stock prices taking a dive, the jeopardy of losing its long-term popular place in the snack market and lack of innovation or creativity. Best Snacks has the opportunity to...
Words: 2574 - Pages: 11
...Problem Solution: Best Snacks Inc. Best Snacks Inc. has held the number one or the number two position in the snack arena giving outstanding and protected earnings for their investors. In the past two years, sales have dropped radically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with extraordinary expertise that includes several organizational development initiatives. However, due to the severity of Best Snack’s situation, the company has been forced to assess the likes and dislikes of their components in order to compete with success. Best Snacks will need to engage their stakeholders throughout the process and will have to make innovation and creativity a part of everyday life at the company. Describe the Situation Issue and Opportunity Identification In order for Best Snacks to regain its firm stand in the snack food industry they will have to tackle the issues there are currently facing. Such as, the decline in sales, market share decreases resulting in their stock prices dropping significantly, the possibility of losing their long-term popular place in the snack food industry due to the lack of their innovation and creativity. Best Snacks has the chance to integrate in a cultural change program aimed to increase employees’ creative thinking skills resulting in their increase in innovation and creativity at work. By doing this, Best Snacks would open up new realm...
Words: 3410 - Pages: 14
...Best Snacks Problem Solution Stephanie Curry MMPBL 550-Creativity, Innovation, and Organizational Design May 28, 2012 Sara Garski Best Snacks Problem Solution The snack food industry has become increasingly commodity-based over the past ten years, and while the competition has increased, differentiation among the competitors has decreased. This gradual change in the industry has caused sales to slip, market share to decrease, and stock prices to fall. The unwillingness of the company to change to the needs of the market has put the company in a position to lose its long-held premier standing in the industry. In addition to the financial and economic problems facing the company, the employees are distressed about the upcoming changes that the president of the company has implied will soon occur. Also, the employees believe that the company has done a poor job of promoting innovation in the industry which is why the organization if declining in many areas of the industry. For Best Snack’s to succeed, they must confront the problems they are faced with, and change the corporate culture from top to bottom. Describe the Situation Issue and Opportunity Identification Several issues face Best Snack’s in the increasingly commodity-based snack food industry. In a depressed economy, consumers are more likely to buy snacks based on price rather than brand loyalty (University of Phoenix, 2012). This turn in the economy has presented several problems to the...
Words: 3886 - Pages: 16
...Best Snacks, Inc. Mission and Values Mission The mission of Best Snacks, Inc. is to provide superior snacks and beverages to consumers throughout the world. We are committed to providing high quality, nutritious, and tasty snacks that meet our customer’s needs in an exceptional manner. To fulfill this mission, we are committed to: • Developing strong partnerships with retailers and distributors • Providing competitively priced products • Rewarding employee achievement • Operating profitably for our investors Values In our day-to-day operations, we will operate in a manner that is consistent with the following values. • We will be consistent and ethical in our dealings with our employees, partners, and customers. We will adhere to all applicable laws in every country in which we operate. • We will adhere to the highest safety standards in the industry, considering safety for both our customers (through our product quality) and our employees (through our work environment and processes). • We value stewardship, and will deliver the best possible returns on their investment for our investors. • We will operate with a sense of urgency, with a focus on exceeding our customers’ and our employees’ expectations. • We will offer customer service that is the highest in our industry. • We will provide a culture of respect for the diversity of our employees and customers. • We will contribute in a positive manner to our community through appropriate stewardship and community...
Words: 258 - Pages: 2
...Introduction Health is linked to the way many people live their lives. Healthy behaviors can be defined as many things such as non-smoking, physically inactive, moderate alcohol intake, healthy eating, safeguards to sexual activity, vitamin intake and positive relationships. (Phoenix, Mo & Winnie, 2009). Whereas unhealthy behaviors can be defined as abusing alcohol or drugs, unbalanced nutrition and the lack of physical activity. There are many issues around eating healthy such as the cost of healthy foods, taste i.e. good versus bad, or the availability or access, or weight control (van Kleef’, Otten, and van Trijp, 2012). Examples of unhealthy dietary patterns that have become increasingly prevalent include irregular meals and frequent unhealthy snacks dominating eating habits (Spanos & Hankey, 2009). The importance of a healthy lifestyle and well-being are receiving an increasing amount of attention and Phoenix and Winnie (2009) noted that The World Health Organization estimated that 50.8% of deaths are attributed to diseases closely related to unhealthy lifestyles. Social and cultural aspects of people’s food choices that involve their attitudes and motives behind their food choice have been recognized as important factors (Fjellstrom, 2004). This has important health implications for health care costs, and important effects on productivity and quality of life (Phoenix, 2009). Research Question Do the students of Cohort 23 have perceived healthy attitudes, behaviors, and meal patterns...
Words: 550 - Pages: 3
...Best Snacks Problem Solution MMPBL/550 October 15, 2011 Best Snacks Problem Solution Best Snacks, Inc. is has been in business for 150 years and within the past two years the sales have been slipping (Scenario, 2006). Due to the increase of businesses in the same snack market Best Snacks must figure out a way to increase the sales and to be in the number one spot again. With Best Snacks having comfort of being success the past few years they have now discovered that they must find creative and innovative ways to sell the snacks that the business has been built on. The areas that Best Snacks will need to focus on are sales, marketing new ideas and management support. With over 100 years of notoriety they need to focus on how to be creative by involving the staff and employees thoughts and ideas that can be used for innovative change within the company and the customers that they serve. This paper will attempt to discuss and create a problem statement that Best Snacks, Inc. and its team players are facing and needs to resolve. The resolution will need to implement a strategic plan that will be able to identify, define, and have a purpose and display what the priorities are needed to ensure a successful outcome. The problem solution will begin with realizing what the creative and innovative plan will need to have in order for the implementation to begin the process. The order of business has been brought forth by Elizabeth Fairchild who is the Chief Executive Officer...
Words: 2867 - Pages: 12
...Problem Solution: Best Snacks Inc. Allen Washington Creativity, Innovation, and Organizational Design/MMPBL/550 Dr. Wayne Brock Best Snacks Inc. have held the number one or two position in the snack arena giving exceptional and secure investments for their investors. In the past two years, sales have dropped drastically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification Elizabeth Fairchild announced in a Memo to all employees – do to the rapid changes in the world; in order for Best Snacks to continue being successful the company will have to keep up with the changes. The company’s success with depend on if the company leads the way in creativity and innovation. (University of Phoenix, 2010, pg 2) The company has an opportunity to reorganize...
Words: 4354 - Pages: 18
...23, 2012, 10.04AM IST Tags: Sequoia|private equity|PepsiCo Foods|Pepsi|Nielsen|Market|Lays|Kurkure|ITC|FritoLay India|FritoLay|DFM Foods|chips|Bingo (PepsiCo's Kurkure and Lays…) NEW DELHI: Top snacks maker PepsiCo Foods has started slipping with a slew of smaller and regional brands eating into the market share of its flagship brands Kurkure snacks and Lays potato chips. Kurkure and Lays, which dominate the Rs 9,400-crore Indian snacks market, have begun losing share to regional players such as Gujarat-based Balaji, Indore's Yellow Diamond and DFM Foods' Crax in addition to some variants of ITC's Bingo snacks, which are matching the multinational on pricing, variants and regionalisation. Industry official quoting Nielsen data said both Kurkure and Lays' market shares slipped 2-3% in the April-September period, while some others like ITC's Bingo, Balaji, Parle and even Yellow Diamond have gained. Nielsen data also shows that PepsiCo Foods' ( FritoLay India) share in overall western snacks has slipped to 40% last fiscal from 48% in 2009-10. A PepsiCo spokesperson said the company doesn't comment on market shares, which "fluctuate from quarter to quarter". "This year we have further strengthened our market position in all potato chips, Kurkure, baked snacks and traditional namkeen that we operate in, with more than 25 new launches including new category introductions like Kurkure Monster Paws and Kurkure Puffcorn," the person said. Officials said the firm...
Words: 666 - Pages: 3
...Pertanyaan Questioner ini terkait snack ringan (non buah) 1. Di Hero manakah anda berbelanja? a. Family b. Bujang c. Ridge Camp d. Hidden Valley 2. Seberapa sering Anda berbelanja ke Hero pilihan anda? a. Setiap hari b. 2-3x seminggu c. Sekali seminggu d. Kurang dari Sekali seminggu 3. Apakah Anda menyukai snack ringan? a. Ya b. Tidak 4. Jika Ya, snack ringan rasa apa yang Anda sukai? a. Makanan manis b. Makanan asin c. Makanan pedas d. Lain-lain, sebutkan:__________________________ 5. Jika Tidak, mengapa? a. Alasan kesehatan b. Harga c. Akses d. Lain-lain, sebutkan: __________________________ 6. Seberapa sering Anda membeli makanan ringan? a. Setiap hari b. 2-3x seminggu c. Sekali seminggu d. Kurang dari Sekali seminggu 7. Apa merek makanan ringan yang paling Anda sukai __________________ 8. Apa alasan Anda menyukai makanan ringan tersebut (jawaban bisa lebih dari satu)? a. Rasa yang Enak b. Harga yang Murah c. Faktor Kesehatan d. Kemasan yang menarik e. Lain-lain, sebutkan: ______________________________________ 9. Apa tujuan anda membeli snack? e. Konsumsi pribadi f. Konsumsi bersama-sama g. Oleh-oleh h. Lain-lain, sebutkan: ______________________________________ 10. Seberapa penting harga snack mempengaruhi anda memutuskan membeli snack? i. Harga tidak masalah ...
Words: 290 - Pages: 2
...Marketing Materials—Website Rubric Audience SnackApp’s target audience is young sports fan and sporting event attendees. Engaging and Appealing Design o Consistent theme and color scheme throughout website o Font and color of text is intelligible and easy to read o Graphics and images are placed appropriately and fits into design of website o Links are distinct and clearly convey where link will take the user Color and font are consistent through the website. But the white color may be a little bit too dazzling to read. May be light grey will be better. Graphics and images fit perfectly. Navigation o Easy to navigate through pages and links o seamless transitions between content o Links function correctly (take user where they want to go) o Content arranged in functional order Easy to locate information and navigate around. The “about” bottom is a little confuse to me until I click on it. Other links and bottom works well. Contents are nice organized. Informative o Content clearly explains how to use our app o content throughout site is concise but engaging o All information is relevant to subject area More description on “how to use” the app, the infographic on how it works is not very clear on this point. All other content is closely related to subject. Well-Edited (Visual & Verbal) o no grammatical or spelling errors o word choice is professional yet easy to follow for all customers o Material...
Words: 322 - Pages: 2
...HEALTHY SNACK SURVEY FOR TEENAGERS The purpose of this survey is to understand how often teenagers snack and why teens select certain type of snacks. This survey will have ten questions about how teenagers snack and will be asked to teenagers that are in the ages 15-18. Q1. How often do you purchase a healthy snack (fruits, vegetables, smoothies, dried fruit, etc.)? | Once a day | | Several times a week | | Once every two week | | | | | | Q2. Do you feel that you should be eating more healthy foods and snacks? | Yes | | Maybe | | No | | Q3. Do you have trouble stop eating when you snack? | Yes | | No | | | Q4. Do you bring a snack from home or do you buy a snack? (ex. in school) | Take | | Buy | | Q5. Do you feel guilty after eating junk food? | Yes | | No | | | Q6. Do you find yourself eating more when you are anxious, upset, angry or bored? | Yes | | Sometimes | | No | | | | Q7. Do you eat breakfast? | | Yes | | | Sometimes | | | No | Q8. What time of the day you snack the most? | Between breakfast and lunch | | Between lunch and dinner | | Night | | Q9. When purchasing food products, how much does the health aspect of the product matter to you? | Strongly | | Sometimes | | Not at all | | | Q10. When I eat a snack… | … I eat less at mealtimes | | … it makes no difference in what else I eat that day | | | Q11. I snack… |...
Words: 689 - Pages: 3
...When performing a five forces model for the snack food industry, I first looked at competition from rival sellers as I felt that this was the strongest threat for manufacturers. Rival sellers can easily try to produce a new line of products, mimic a competitor’s product, and it’s difficult to differentiate a snack food from the competition as there is so much competition. The market isn’t quickly growing, so rivals are competing for the same customer base and there is very little if any cost to switch from one snack food to the next. Many snack foods are very similar and there are hundreds if not thousands of competitors all fighting for the consumer’s purchase. A high competitive pressure exists from the sellers of substitute products as manufacturers can easily mimic existing snack foods. On a recent trip to Hyvee there were a number of snack foods on my list to pick up including potato chips, fruit snacks, and pretzels. For each of these items I had a variety of choices including a Hyvee brand for each which was the lowest price competitor, each product had a healthier option, and some even had a substitute product such as the flat pretzel snack rather than traditional. As consumers become more health conscious increased competition from the health foods industry will start to cross-over into the snack food industry. Competition from new entrants is moderate as it would be quite costly for a new start-up firm to purchase necessary equipment, create the distribution...
Words: 689 - Pages: 3
