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To What Extent Do You Think That Shareholders Are Always Worse Off Following a Merger or Takeover? (40)

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To what extent do you think that shareholders are always worse off following a merger or takeover? (40)

A stakeholder is an individual or group with a direct interest in the activities and performance f the group. Mergers occur where two or more firms agree to come together under one firm.

Following a merger or takeover, customers are always worse off because they are likely to be faced with less choice thus higher prices. This is because two firms merging together reduces the number of firms in a market which in turn increase their market share thus market power. This makes it increasingly difficult for new firms with innovative ideas to enter the market and for smaller firms to stay in the market, so consumers get less varied and innovative goods. Therefore less choice is a negative implication for consumers. Moreover, less choice can mean higher prices because firms have more market power and less competition so if a firm increases price, consumers essentially have nowhere to go as threat of competitors is reduced. In the merger between Thomas cook and co-operative travel there is fear that they will increase prices and there will be less choice which is completely conflicting of customers objectives which is to have quality goods at competitive prices. However, the extent of these negative implications are dependent on the sizes of the firms integrating, also the external influences at the time. During the merger of Thomas cook and cooperative there was a recession. This meant that incomes were low so an increase in prices would have heavily affect customers.

On the other hand, in this same merger it is proposed that there will be a cost savings of £35 million to the firm in the long run. These savings can either be passed onto customers in the form of lower prices or they could be retained and reinvested into research and development to increase the

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