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To What Extent Is It True That the Amount of Profits Earned by a Business, in an Economic Downturn, Depend Upon the Industry in Which It Operates?

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Submitted By darylj77
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An economic downturn can be accounted for when the GDP of the country falls. The GDP is the Gross Domestic Product of the country and accounts for all transactions made throughout each quarter of the accounting period. If the GDP falls for two consecutive quarters then that is classed as a recession and the government should take action to help stimulate the economy. The worst most recent recession started in the 3rd quarter of 2008 and lasted for 7 consecutive quarters until the 4th quarter of 2009! In this essay I will discuss how different types of industry are affected by a recession and will look how some are often better than others.
One of the main changes in a particular industry during the recession was the Fast Food industry. During the recession these industries seemed bulletproof to the dramatic decrease in luxury spending due to the increased price of necessity goods, some of which I will discuss below. The first company which have been doing well whilst England have been dipping in and out of recession is KFC, they have seemed to reap the benefits of people having less money to spend whilst being able to put back into the economy by creating jobs, this is shown by in Worcester the ‘Job Centre’ was approached by KFC to fill 70 jobs that were to be created, this story was published to BBC news on the 27th of October 2008 which was not long after the 3rd quarter of 2008 meaning this was when the recession firs began. Also on the 16th February 2009 BBC news published another story quoting KFC on ‘creating 9000 jobs over the next 3-5 years’ this is a staggering figure and one that was created during a heavy recession, they even said themselves they were ‘doing good business during the recession as people were drawn to cheaper food…’ The expansion was said to have cost around £150m but would be worth it to create many jobs across the UK despite the last

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