...Tony Fernandes founded Tune Air Sdn Bhd in 2001, with a vision to make air travel more affordable to Malaysians. With that in mind, Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air's initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia . AUTOCRATIC only one person has the authority over the followers or workers. Their decision has to be taken as the golden rule and should never be questioned. They plan out everything and order their subordinates to work according to their rules. For instance, if a company has an autocratic leader as the Managing Director, the employees in the company would have to work as per the rules set down by him. They would not be expected to make any contribution from their side, which may actually help in enhancing the productivity of the company. In short, the autocratic leader has full control of those around him and believes to have the complete authority to treat them as he wants. AirAsia’s Dato’ Tony Fernandes Promises To Resolve Problems Faced By Disabled Persons July 20th, 2007 - Friday The Barrier-Free Environment and Accessible Transport Group (BEAT) met with AirAsia Group Chief Executive Office Dato’ Tony Fernandes this morning. 16 representatives from various NGOs attended the meeting that resulted from the protest at LCCT-KLIA. From the word...
Words: 930 - Pages: 4
...In succession planning, the Tony Fernandes recognized as a central presence in an organization can be inhibited. He has said that good leadership is to know when to go, only to succeed is a good leader, but if someone else transport and the company has become more solid. Then, you can succeed as a leader. He also said Air Asia would not leave just yet, but it is certain that he will not make that mistake. He also has something more to be done, but there are also young people who come to gradually increase that he was very happy, very confident, when he is gone, he sold lots and lots of energy to the one by date, the company will continue to grow, from the development and growth, he had succeeded. On the other hand, Tony Fernandes show his commitment on the strategic positioning of his brand is by providing low prices and quality service, courage and vibrant spirit of Air Asia, Air Asia molded into the vanguard of an international brand. His brand strategy include: creative use of public relations, publicity of our passengers and our aircraft characteristics, which has won widespread praise establish Air Asia brand; with major world-renowned brands together will greatly enhance the strategic brand grade Air Asia. Sales, his website is Asia's first name Airasia.com travel services site, is Asia's largest e-commerce site, creating a web page hits monthly record of 110 million times, more than 200 countries users www.airasia.com Surf. He set up an effective network of retail platform...
Words: 268 - Pages: 2
...International Journal of Business and Management; Vol. 8, No. 24; 2013 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence: Arif Kamisan, P, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17, Science Museum Road, East Tsim Sha Tsui, Kowloon, Hong Kong. Tel: 852-3400-2645. E-mail: 11555000G@connect.polyu.hk Received: May 27, 2013 doi:10.5539/ijbm.v8n24p107 Abstract Leadership plays an essential role in the success of managing organisation. The purpose of this paper is to examine the leadership styles of two leaders in managing the two biggest airline companies in Malaysia namely, Malaysia Airlines and AirAsia. The results showed that the strong leadership style and approach by the two have contributed to the success of the mentioned airlines. The transactional and transformational approaches have significantly given impact in managing the organisation in the current competitive business environment. Other leadership constructs such as entrepreneurial, ethical, innovative and creative have emerged from the two key leaders in this study and require further discussion in the future. Furthermore...
Words: 7350 - Pages: 30
...Tony Fernandes, founder and CEO of Asia's first low-budget carrier Air Asia, talks with Andrew Stevens. Tony Fernandes, founder and CEO of Air Asia BLOCK A A: Tony Fernandes, welcome to Talk Asia. T: Thanks for having me. A: We talk about you, a lot of people talk about you and describe you as the Richard Branson of Asia. Do you like that comparison? T: Well, I mean Richard Branson has done a lot of great things, so it's a bad comparison, but we're very, very different people, from a business philosophy. We're also very similar in some areas, but we are different business-wise. But there could be worse people that we're compared to. A: Mr. Branson, Richard Branson, has actually just bought into your long haul operation, which is gonna be starting shortly, taking 20 percent for not a huge amount -- under 10 million, we believe. What are you gonna get out of that? How do you get the Branson name or magic involved in that? T: Well, I think what a lot of people have missed out, is we started this idea about two years ago. I mean we're obviously friends, we've known each other for a long time, I worked for him initially, 20 odd years ago. So we talked about doing something together. We talked about Virgin Blue first, but that didn't work out 'cause he had a funny kind of partner back then. Through a conversation we said, hey, why don't we try this out. And, so he's really a founder as much as I am, and I think if this model works, there's no reason why it can't go into...
Words: 3446 - Pages: 14
...Social Entrepreneurship Social entrepreneurship is the process of pursuing innovative solutions to social problems. It provides unparalleled platforms at the regional and global level to highlight and advance leading models of sustainable social innovation. It identifies a select community of social entrepreneurs and engages it in shaping global, regional and industry agendas that improve the state of the world in close collaboration with the other stakeholders of the World Economic Forum. Social entrepreneurship is about applying practical, innovative and sustainable approaches to benefit society in general, with an emphasis on those who are marginalized and poor. It is a term that captures a unique approach to economic and social problems, an approach that cuts across sectors and disciplines grounded in certain values and processes that are common to each social entrepreneur, independent of whether his/ her area of focus has been education, health, welfare reform, human rights, workers' rights, environment, economic development, agriculture, etc., or whether the organizations they set up are non-profit or for-profit entities. It is this approach that sets the social entrepreneur apart from the rest of the crowd of well-meaning people and organizations who dedicate their lives to social improvement. About organizational models * Leveraged non-profit ventures The entrepreneur sets up a non-profit organization to drive the adoption of an innovation that addresses a market...
Words: 6394 - Pages: 26
...CONTENTS PAGE 1 INTRODUCTION 2-6 1.2 INTERPERSONAL ROLE 1.2.1 Figurehead 1.2.2 Leader 1.2.3 Liaison 1.3 INFORMATIONAL ROLE 1.3.1 Monitoring 1.3.2 Disseminator 1.3.3 Spokesperson 1.4 DECISIONAL ROLE 1.4.1 Entrepreneur 1.4.2 The Disturbance Handler 1.4.3 Resources Allocator Roles 1.4.4 Negotiator Role 2.0 FIRST ARTICLE 7-9 2.1 Role as a Figurehead 2.2 Role as a Spokesperson 2.3 Role as an Entrepreneur 2.4 Role as a Negotiator 3.0 SECOND ARTICLE 10-11 3.1 Role as a Liaison 3.2 Role as a Disseminator 3.3 Role as a Negotiator 4.0 THIRD ARTICLE 12-13 4.1 Role as a Spokesperson 4.2 Role as a Negotiator 4.3 Role as a Disseminator 5.0. CONCLUSION 14-15 6.0 REFERENCE 16 ASSIGNMENT ANSWER INTRODUCTION A Manager is someone who is responsible to make plans and direct the work of a group of individuals, lead the team, monitor the way the doing the task, and find the way to resolve a conflict and take corrective action when it is necessary. Some managers know how to inspire the team, some good in motivating the team, and others fail to engage their employees. Manager job can be described in multiple terms of roles or organized sets of behaviors associated with a particular position in the organization. There are three type of manager in the organization. First is the Top-Level Manager that is the highest level manager in organization...
Words: 2869 - Pages: 12
...Background Anthony Francis Fernandes was born on the April 30th 1964 to a Goan father and a Kristang mother and raised in Kuala Lumpur. He graduated from the London School of Economics in 1987. He worked very briefly with Virgin Atlantic as an auditor, subsequently becoming the financial controller for Richard Branson's Virgin Records in London until 1989. Tony became the youngest managing director of Warner Music (Malaysia) Sdn Bhd and in 1992, became the Southeast Asian regional vice-president for Warner Music Group. When Time Warner Inc. announced its merger with America Online Inc. in 2001, Tony left to pursue his dream of starting a budget no-frills airline which AirAsia with the tagline “Now everyone can fly.” He also founded the Tune Group companies Tony Fernandes is a true visionary. For all the business that Tony was involved, he showed a clear picture into the future of these industries. Moreover, he exercised great judgment in decisions that change the situation, usually following at the most appropriate. When he was six years old, he announced that he will start an airline and his father who was a physician quoted to him "if you make past the doorman of Hilton Hotel, I will be happy". He did make past the doorman of Hilton and then did not stop there. Marketing is in his blood as his mother ran a successful direct-selling Tupperware business in Malaysia. Venturing into the AirAsia Business When he was studying in Epsom, a boarding school in southern...
Words: 1504 - Pages: 7
... 7 3. Work-hard, play-hard culture 8 4. Staff Welfare 8 7. RELATION BETWEEN STRATEGY, STRUCTURE AND CULTURE 8 8. CHALLENGES OF AIRASIA 9 9. CONCLUSION 9 10. REFERENCES 10 11. APPENDIX 10 1. Organizational Structure 10 2. Survey 10 1. INTRODUCTION Our group would like to study about successful organization to enhance our learning experience. We have discussed few topics and finally AirAsia was selected for our group project because AirAsia is one of the role model for Low Cost Carrier industries. We also conducted a survey on low cost airways (Appendix 1). Tony Fernandez is a great leader and he has unique strategy, his courage lead AirAsia as a one of the powerful organization. Tony launched AirAsia just after the 9/11 attacks, possibly one of the worst periods to kick start a...
Words: 3791 - Pages: 16
...Tan Sri Dr Anthony Francis Fernandes Background and Qualification Tan Sri Anthony Francis Fernandes, the founder of Tune Air Sdn. Bhd, which introduced the first budget no-frills airline in Malaysia, AirAsia with the tagline of "Now everyone can fly". He was born in 30 April 1964 in Kuala Lumpur, Malaysia to a Goan (originally from Goa) father Dr. Stephen Edward Fernandes and a Kristang (known as "Portuguese-Eurasians") mother Ena Dorothy Fernandez. Dr Tony Fernandes was educated at The Alice Smith School in Kuala Lumpur before entering Epsom College. His Bachelor of Science in Accounting and Finance was earned from the London School of Economics in 1987. He also received an Honorary Doctorate of Business Innovation from Universiti Teknologi Malaysia (UTM) in March 2010. He was admitted as Associate Member of the Association of Chartered Certified Accountants (ACCA) in 1991 and became Fellow Member in 1996. He is currently a member of the Institute of Chartered Accountants in England and Wales (ICAEW). Dr Tony Fernandes has been served as an internal auditor, managing director, financial controller and even Southeast Asian regional vice-president for few companies before starting up Tune Air Sdn Bhd. Working Experience Virgin Communications London 1987 until 1989 – Served as an internal auditor and subsequently becoming financial controller for that organization. Warner Music Group Warner Music International London 1989 until 1992 - Served as Senior Financial Analyst...
Words: 556 - Pages: 3
...Introduction (256) Air Asia is the world low fares airlines and had won the Skytrax World's best low-cost airline award in 2009, 2010 and 2011. Air Asia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. The co-founder of Air Asia is Tan Sri Anthony Francis Fernandes or also known as Tony Fernandes. Tony bought 2 boeing airplanes 9M-AAA and 9M-AAB for around RM40 million after Mahathir advised him to buy it due to the plane is making debt for them. Tony dares to do so because he believes that Malaysian traveler will be attracted with the low fares airline according to the economic tight. In fact, he can clear all the debt within his periodic time and it was all out of the people prediction that he can do that. Air Asia now became famous with the slogan of “Now everyone can fly”. Although Air Asia is famous because of its price, but there are also a few problems occur at the management system such as delay problem, facilities problem and also the customer services problem. On this assignment, we try to give suggestions on how Air Asia should deal with these problems based on the management system. Management system is very important for a company because it can determine whether the company can achieve their goal on time or not. Besides that, customer will more concern on the quality that they get in order to decide for their next trip. Hence, they should solve the problems to compete with its competitors. Causes (163) ...
Words: 1279 - Pages: 6
...newspaper article before answering the questions. Submission date: 16 December 2015 1) AirAsia plan to be region’s biggest carrier Budget airline AirAsia Bhd has drawn up a six-year business plan that will see it carry 70 million passengers a year from 2014, which will make it Asia’s biggest carrier. The figure is 3.5 times higher than this year’s target of 20 million passengers. Group chief executive officer Datuk Tony Fernandes is optimistic of achieving the target, which will in turn make the low-cost carrier terminal at the KL International Airport the regional hub for budget travel, given the foundation laid out over the past six years. Factors going for the airline include its extensive regional network comprising 90 routes and its huge order of 175 Airbus A320s. “Six years going forward, I think things will look rosy and optimistic. This is mainly because we have worked to build the necessary foundation for the airline, namely in terms of network and the brand, and we have already acquired the aircraft to support our growth,” Fernandes told Business Times in an interview. “With the recent inclusion of Singapore in our network, we are basically connected to all points within the region; and what we are going to do now is to further develop each of these existing routes. We are indeed in a strong position now, stronger than we have ever been,” he said. From an unknown airline which started operations in 2001 with RM40 million debt inherited from its previous...
Words: 2983 - Pages: 12
...Abstrak. Introduction – Air Asia Berhad Pengenalan - Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. Air Asia adalah Kos Carrier Rendah Malaysia Airline Syarikat yang diasaskan pada tahun 2001 oleh Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Ia adalah yang pertama berjaya dan merupakan salah satu daripada kos terbesar syarikat penerbangan rendah di Asia Tenggara. Also, it has become Malaysia first international low cost carrier. Selain itu, ia telah menjadi Malaysia antarabangsa pertama penerbangan tambang rendah. Air Asia Company's simple philosophy 'Now Everyone Can Fly' has successfully positioned itself in customers' mind where majority of the customer would choose Air Asia as their choice of transport. Semua falsafah mudah Air Asia Syarikat 'Sekarang Boleh Terbang' telah berjaya meletakkan dirinya dalam minda pelanggan di mana majoriti pelanggan akan memilih Air Asia sebagai pilihan mereka pengangkutan. In add, Air Asia succeed through the company's effective and efficient operational. Di tambah, Air Asia berjaya melalui operasi yang berkesan dan cekap syarikat. The company provides a totally different type of service in line with the nation's goal which is to benefit all people and worldwide travellers. Syarikat menyediakan jenis yang sama sekali berbeza perkhidmatan selaras dengan matlamat negara yang memberi manfaat kepada semua rakyat...
Words: 2604 - Pages: 11
...Environment and Accessible Transport Group' protested against the airline for its refusal to fly passengers who were completely immobile.[12] The protesters, headed by the group's co-ordinator Christine Lee, asserted that the disabled were discriminated against when booking AirAsia tickets online, where an icon would appear on the website asking if the ticket purchaser would require “special assistance”. According to Lee, the passenger clicked 'yes', then they would not be able to proceed with the booking. Lee also said that AirAsia charged RM12 for renting out a wheelchair, which a passenger could use to go from the ticketing counter to the departure hall. When interviewed by Malaysia's Daily Express, AirAsia Chief Executive Officer Datuk Tony Fernandes denied that the low cost airline turned away wheelchair using passengers. He said, the airline's ground staff take the disabled to the aircraft and physically carry them onboard, "We do not even charge for this service and there is certainly no discrimination against them," he claimed.[13] AirAsia's 'Service Fees' post a charge of RM12 Malaysian Ringgit [14] for wheelchair service fees. Several consumerist groups have rallied behind the disabled and wheelchair-using travellers, lobbying to bring about changes in Malaysia's anti-discrimination legislation; among them the 'Fly Air Asia? Not Me' website [15] utilizes viral advertising to pressure legislators. In 2007 the activist group used AirAsia's sponsorship of the Williams Formula...
Words: 478 - Pages: 2
...smaller and smaller – often negative – profit margins in order to maintain business through what they hope will be only a temporary shift in demand. But some entrepreneurs simply refuse to give in to the bad trading environment. Bucking the downward trend is the Kuala Lumpur-based airline Air Asia. Tony Fernandes, CEO, says the budget provider is actually expanding at this time. It is buying more aircraft, offering more services, to more destinations; and still finding the budgetary scope for regular sales and promotions. How does he do it? The enthusiastic manager says it is a combination of great people, managed by flexible HR strategies, and the inspiration of the Air Asia credo: “Believe the unbelievable; dream the impossible; never take no for an answer.” From troubled beginnings AirAsia started life in 1993 – but few would have heard of it outside of its native Malaysia. It was founded by a Government-owned conglomerate as an alternative to the then-monopoly service Malaysia Airlines. DRB-Hicom spent plenty of money on the venture, but failed to win much market share. By 2001, the heavily indebted business was all but bankrupt. Fernandes bought the airline – including all its debt – for the princely sum of one ringgit (6700 Dong). The former Time-Warner executive then presided over one of the fastest and most effective business turnarounds in corporate memory. He...
Words: 1118 - Pages: 5
...------------------------------------------------- AirAsia's forward-thinking marketing strategies key to success It sponsors reality game show The Amazing Race Asia and F1 team AT&T Williams, recruits pilots through a blogging contest and stays in touch with customers via Facebook, Twitter and blog accounts. AirAsia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, AirAsia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included - preventing it from taking off. Today, the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes, with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been instrumental in building the AirAsia brand. Known for its strong marketing and branding culture, AirAsia was recognised as one of Malaysia's 30 Most Valuable Brands in 2008, and also made it to US-based business magazine Fast Company's top 50 list of most innovative companies in the world last year. THE BOLD AND THE CREATIVE Explaining the reason behind AirAsia's strong marketing culture, Kathleen Tan, its regional head of commercial, said: "Marketing reflects brand attitude and personality. We're bold, inspired and we encourage out-of-the-box thinking. We do things differently and do not submit to mediocrity." She revealed that AirAsia's creative marketing input comes not only from its marketing team, but from staff, including...
Words: 647 - Pages: 3
