...………………………...………………………........................................3 Target Market ……….………………………………....................................................................7 Marketing Strategies…………..……………….…..…………………………...............................10 Conclusion.......................................................................................................................................12 References.......................................................................................................................................12 Abstract Back in August 14, 2012 Domino’s Pizza officially changed their name to Domino’s (PR Newswire, n.d.). It has come a long way from its humble roots in 1960 in Ypsilanti, Michigan. According to the Domino’s webpage, brothers Tom and James Monaghan borrowed $900 and purchased a pizza store in Ypsilanti, Michigan named "DomiNick's," (Domino’s, n.d.). Its international presence commenced in 1983 opening its doors in Winnipeg, Manitoba, Canada. United Kingdom Domino’s followed in 1985 which also was the same year, Domino's opened its 1,000th store overall. In 1985, Domino’s stores were opened in the United Kingdom and in Tokyo, Japan. Fast forwarding to 1997, it had expanded to 1,500 international locations. By 2014,...
Words: 1782 - Pages: 8
...Analyzing Essay on Franchise- Assignment for Week 10 Ida Johnson GMT 615 SYS/Lecture/DST1 Intra & Entrepreneurship and Business Management Professor: Seth Chodosh July 17, 2015 1 Introduction In the year 1935, a man name David Shakarian, changed his dream into reality by operating a health food store in Pittsburgh, PA. Based on the incremental of his target market, Shakarian was delighted to opening stores in other parts of the US; at which time, he decided to change the company’s name from Lackzoom to General Nutrition Centers, commonly known as (GNC). In no time GNC, started to produce other products such as: vitamin and mineral supplements, foods, drinks, as well as cosmetics. Shakarian, being an entrepreneur who had what it took, did not limit his potentials, but allowed GNC to begin franchising in the year 1988. Today, the GNC Company and franchised stores are operated throughout America and worldwide. According to the website, the company’s franchise strategy has benefited over 70 years, of retail and brand dominance. Because of GNC’s incredible growth, its successful franchise system, and brand awareness through its marketing innovations, more and more people decided to eat healthy in order to live well; and at the same time, the increase of obesity rate, prompted the company to open stores...
Words: 874 - Pages: 4
...International Marketing Management Using Business Format Franchising as a Market Entry Method McDonald’s Student Name: Nursulu Student ID: Lecturer: Dr. Lester Massingham/ Dr. Tom Abstract This report is based on the advantages and disadvantages of business format franchising and the fundamentals of market entry methods. Using McDonalds which happens to be one of the largest food service companies in the world, the author of this paper will look into the concepts of various market entry strategies in comparison to business format franchising. This report will also look into various elements that will essentially be needed to be addressed. It will critically discuss the various aspects involved in franchising as a market entry strategy and focus on how business format franchising can assessed as an expansion strategy in contrast to other modes of entry. Contents A Brief Journey into the History of McDonalds 3 1.0 An Introduction to Franchising (Facts about Franchising) 4 2.0 The Advantages and Disadvantages of Business Format Franchising 5 2.1 Marketing Franchises Vs Marketing Standalone Enterprises 7 2.2 Brand Image Transformation – Maintained Brand Equity of Franchises 8 2.2 Franchise Marketing Mix Vs Other Entry Modes 9 3.0 Market Entry Methods 10 3.1 Direct Export & Indirect Exportation 10 3.2 Licensing 11 3.3 Contracting 11 3.4 Manufacturing Abroad 11 3.5 Joint Venture 11 4.0 Conclusions & Recommendations 12 Bibliography 13 List of Figures ...
Words: 3324 - Pages: 14
...Share 9 Issues: Competitors & Market Share 9 Leadership Issues 10 Liability of Foreignness 10 Mode of Entry 13 Current Financial Results: 2008 – 2013 (5) Year Plan 15 Tim Hortons New Plan: 2014 – 2018 ‘U.S: A Must-Win Battle’ 16 Recommendations 16 Strategies going forward 16 VRIO Framework 17 References 18 Figure 1: Michael Porter’s five forces 15 Introduction In the present day, there are multiple franchises being established and growing in the community as well as globally Tim Hortons is one of those companies. Due to their chain’s focus on top quality, always fresh products, value, great service and community leadership, Tim Hortons has made a respectable reputation for itself, it is a company that works hard to deliver superior quality products and services for guests and communities through leadership, innovation and partnerships, not only in Canada, where it all started but as well as internationally. In 1984, Tim Hortons opened its first U.S. restaurant in Tonawanda, New York, a suburban community north of Buffalo, which is just 16 kilometers from the Canadian border. (Budak, 2010) Tonawanda is close enough to Canada which gives some recognition into the new U.S. market. Companies that expand internationally can face many problems. In the U.S., Tim Hortons has built an emerging presence in the markets in the Northeast and Midwest U.S. and they are working to accelerating the brand business process and creating convenience. But with every success, they...
Words: 5574 - Pages: 23
...Swapping of PNB-Allied shares to complete merger MANILA, Philippines—Philippine National Bank plans to offer new shares to all stockholders of Allied Bank at P70 per share pursuant to the merger between the two banks via a share-swap. PNB plans to offer 423.96 million common shares worth a total of P29.68 billion to Allied Bank shareholders, based on the bank’s application for registration of securities at the Securities and Exchange Commission. This offer was based on the exchange ratio of 130 PNB common shares for each Allied Bank common share and 22.763 PNB common shares for each Allied Bank preferred share. As a result of the merger, PNB will have a combined outstanding capital stock of 1.086 billion common shares of which 423.96 million new common shares are issued to Allied Bank stockholders with an issue value of P29.68 billion. An application to list the new shares is expected to be submitted to the Philippine Stock Exchange before the end of this month. While PNB and Allied Bank executed their merger last February, this offer will complete the consolidation of shares into PNB which will be the surviving bank. “The merger marks a special milestone for both PNB and Allied Bank. The synergies arising from the broadened network, diversified deposit base and improved scale will provide a compelling value proposition for their various stakeholders,” PNB said in the regulatory filing. “In creating the country’s fourth largest privately -owned bank, the merged bank will...
Words: 5373 - Pages: 22
...Executive Summary Industry and macro-environmental analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low concentration. Combined, the top industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force was 62.4M employees, up 2.4%. In accordance with Porter’s Five Forces framework, the forces that shape competition in the restaurant industry have a moderate to high impact on competitiveness. There is a moderate threat of new entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an opportunity...
Words: 79599 - Pages: 319
...CHAPTER Franchises and Buyouts What comes to mind when you see the word franchise? For many, it’s a fast-food restaurant. For some, it’s the standardization of America—the same product or service wherever you go. For still others, it is a business model with franchisor rules that must be followed. For Dina Dwyer-Owens, however, it’s a way of teaching “principles and systems of personal and business success so that all people we touch live happier and more successful lives.” Dwyer-Owens is chairwoman and CEO of The Dwyer Group, a holding company of seven service-based franchise organizations: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International, and The Grounds Guys. Founded in 1981 as Rainbow International, The Dwyer Group’s companies were providing services through more than 1,500 franchises in 10 countries by 2012. Don Dwyer, Dwyer-Owens’ father, fit the profile of an entrepreneur. In his youth, he had a newspaper route from which he © CBS Photo Archive/Getty Images In the SPOTLIGHT The Dwyer Group®: Seven Companies, One Code of Values www.dwyergroup.com After studying this chapter, you should be able to… earned over $2 million in today’s dollars by the time he finished college. Later, he bought a motivational materials franchise. His performance so impressed the franchisor that he made Dwyer part of his management team. Dwyer moved on to head Rainbow International, a carpet dyeing and cleaning company...
Words: 14711 - Pages: 59
...Businesses and Their Interactions with National Environment Assignment 1 Name: Le Tung Lam Roll Number: GH12142 Class: GM02103-GM02104 Contents I. Introduction 2 II. Analysis 2 1. Understand the organizational purposes of businesses (LO1). 2 2. Understand the nature of the national environment in which businesses operate (LO2). 14 Bibliography 21 I. Introduction Organisations are part of human society and, like people, are subject to rules their conduct towards others; in our lives, everyone has contacted with many forms, types of organisations with different purposes and objects; The business organisations that people contact range from many different giant multinational organisations, employing thousands all over the world, and it will have a turnover larger than other nations gross national product, to modest another small business organisations just has a few people and organise in a small locality. In this report, we need to identify purposes of different forms, types of organisation and to investigate the national environment in businesses operation; specific is research the different of economic system between organisations in different countries, PepsiCo (United State) and Techcombank (Viet Nam) is the choice to support my future investment decisions. II. Analysis 1. Understand the organizational purposes of businesses (LO1). 2.1. Identify the purposes of different types of organization We need to understand some elements...
Words: 5491 - Pages: 22
...The fast food industry has become a common part of life in most cultures around the world today. With America being the key element to the industries birth we see today how it flourished from a handful of hot dog and hamburger stands in southern California to being prevalent in every day life for people all over the country and in many other countries. For example the short span of the fast food industry has changed so much in recent 3 decades that “In 1970, Americans spent around $6 billion dollars on fast food; in 2000, they spent more than $110 billion.” (Schlosser, E. p.1) It is for this reason, a rapid increase with reference to diversity of fast food restaurants occurred in the U.S. One of the restaurants to come into play and benefit from the huge increase in popularity was Taco Bell. A potential new market for Taco Bell could be in Scotland. Currently there are only 4 choices of fast food restaurant in Scotland; these are McDonalds, Burger King, Subway and KFC. As these restaurants have been very successful in Scotland we can assume more could be just as successful. With a population of roughly five million Scotland is a large country by any means, however the success of other fast food chains gives the impression that it is a strategy that could work. This could particularly be effective due to Scotland’s lack of Mexican restaurants in general. Currently there is really only one Mexican Chain restaurant in Scotland which is Chiquitos; and even Chiquitos is closer...
Words: 2765 - Pages: 12
...1.0 Two factors contributed to EuroDisney’s poor performance 2.1 Failure in realizing the local culture. There are a few factors that contribute on the failure to perform for EuroDisney on its first year operation. The first reason is because they fail to realize the local culture there is in France and instead of adapting to the foreign culture, the American company tries to adopt their American culture towards the business; which in this case lead them to disastrous results. One of the contradicting examples is that French people have their own adored cartoon characters. These cartoon characters also have their own theme park that is near to where EuroDisney is located. Thus, it is a challenge for EuroDisney to compete with what have been French’s favorite casts. Other than that, the operation of EuroDisney that does not allow the selling of wine which counters the culture of French whereby they are the world’s biggest wine consumers also lead them to poor performance. The culture of having “the clean-shaven, neat and tidy look” from the American culture is also being adapted to the park employees where the value may not be shared with the European’s. Besides that, the flexibility of the company to fire any of the employees who don’t follow the rules is also limited as the worker’s rights are very strictly protected by the French law. 2.2 Events that took place during the same year. Other than the failure of realizing the local culture in France...
Words: 1511 - Pages: 7
...BTEC LEVEL 3 90 Credit Diploma in BusinessTutor – Jen Spencer | Unit 1 The Business Environment xxxxx Unit 1 The Business Environment xxxxx Assignment title | Research into the business environment – assignment 1 | Date issued | 27th September 2014 | Hand in date | 8th November 2014 | Learning aim | 1 | Know the range of different businesses and their owners | | 2 | Understand how businesses are organised to achieve their purpose | Scenario | You have been employed as a business analyst in the Office for National Statistics (ONS). You main role is to provide documentation to businesses giving them information about organisational issues and the business environment. | Task 1 | P1 | Create a report that describes the type of business, purpose and ownership of two contrasting businesses | | P3 | And describe how two business are organised | | P4 | You should also explain how their style of organisation helps them to fulfil their purpose | Evidence | A report in Word. Use size 12 font with headings for each section. Include an index | Student Declaration | This is to certify that this is my own work and that all quotes are referenced and noted in the bibliography. | Name | Thomas Hope | Date submitted | 20/11/2014 | Grade expected | pass | | | Internal Verification | Signature | Date | IV Name | | | Lead IV | | | | Student comments on assignment | Tutor feedback Grading criteria | Achieved | Comments...
Words: 2464 - Pages: 10
...DMBA 610 Knowledge Integration Exam Fall 2015 ________________________________________Please read all instructions carefully before you begin. 1) Use the provided Student Exam Answer Sheet. Include your responses to all questions in the column, “Your Response” next to the appropriate question. This ONE Exam Answer Sheet document should be saved with your last name and "final," -- e.g. "Smithfinal"-- and posted in your Assignment Folder no later than 11:59 PM (EST), Sunday, November 15th, 2015. This exam also must be submitted to Turnitin.com It is recommended that you submit your exam to Turnitin.com at least 24 hours before the deadline to allow you sufficient time to address any issues identified in the Originality Report prior to posting your exam in your Assignment Folder. Please note: The exam questions are already included on the Answer Sheet. If the exam content is recognized as non-original by Turnitin, it will be ignored in analyzing your Turnitin report. Do not include any repeat of the exam case content on your Answer Sheet. Only place your answers and references on the Answer Sheet. 2) No extensions may be granted on this assignment; be sure to submit it on time and check to make sure that the document you submitted is readable and what you intended to submit. NOTE: This is an individual assignment. Any discussion or collaboration regarding the assignment constitutes a violation of UMUC's Academic Dishonesty and Plagiarism Policy. If you have any...
Words: 8490 - Pages: 34
...Inhaltsverzeichnis Executive Summary and methodology 3 TASK 1 3 1. PESTLE ANALYSIS 3 1.1.2 LEGA INFLUENCES 4 1.1.3 ECOLOGICAL INFLUENCES 5 1.1.4 POLITICAL INFLUENCES 6 1.1.5 ECONOMICAL AND FINANCIAL INFLUENCES 7 1.1.6 SOCIAL-CULTURAL INFLUENCES 8 1.1.7 TECHNOLOGICAL INFLUENCES 9 TASK 2 10 PORTER’S FIVE FORCES 10 1.1.8 THREAT OF NEW ENTRANTS 11 1.1.9 DEGREE OF RIVALRY 12 1.1.10 THREAT OF SUBSITUTES 12 1.1.11 BARGAINING POWER OF BUYERS 13 1.1.12 BARGAINING POWER OF SUPPLIERS 14 SWOT Analysis 14 RECOMMENDED STRATEGIES 16 Conclusion 16 APPENDIX 17 References 18 Executive Summary and methodology The goal of this report is to give a brief overview of the primary external influences on McDonalds in the fast food industry of Germany by using the PESTEL framework (refer to Appendix 1 for Corporate Profile). In the second part of the report, the reader is instructed about the changing competitive environment based on the theoretical framework of Porter’s five forces modell and the SWOT analysis of McDonald’s Germany. The analysis demonstrates the influences on the company’s policies and the effectiveness of the organization’s response. This is followed by recommendations on how to improve the current situation and give an overview of McDondals alternative strategy approach to increase their market share as well their profitability. TASK 1 1. PESTLE ANALYSIS According to the PESTLE analysis, an understanding of the environment – macro...
Words: 3885 - Pages: 16
...August 25th, 2014, AnnouncemenT On a fine Monday morning, New York Stock Exchange (NYSE) starts its regular trading with a slow picks of shares in primary stocks. At 09.35, investors start buying Burger King and Tim Hortons stocks, surges to its best high price of $32.40(19.5% ) and $74.72 (18.9% ) per share. Behind this high drama in floor of NYSE, there was a one of the key announcement rocked. Burger King Worldwide Inc., an American based fast food chain and Tim Hortons Inc., Canadian based coffee and doughnut chain combined announced news of potential merger seeing both on the grounds of market strategic and largest food chain in global market. With approximately $23 billion in system sales, over 18,000 restaurants in 100 countries and two strong, thriving, independent brands, the new company will have an extensive international footprint and significant growth potential. The new global company will be based in Canada, the largest market of the combined company. Tim Hortons and Burger King each have strong franchisee networks and iconic brands that are loved by their guests. Following the closing of the transaction, each brand will be managed independently, while benefitting from global scale and reach and sharing of best practices that will come with common ownership by the new company. “By bringing together our two iconic companies under common ownership, we are creating a global QSR powerhouse. Our combined size, international footprint and industry-leading...
Words: 8858 - Pages: 36
...August 25th, 2014, AnnouncemenT On a fine Monday morning, New York Stock Exchange (NYSE) starts its regular trading with a slow picks of shares in primary stocks. At 09.35, investors start buying Burger King and Tim Hortons stocks, surges to its best high price of $32.40(19.5% ) and $74.72 (18.9% ) per share. Behind this high drama in floor of NYSE, there was a one of the key announcement rocked. Burger King Worldwide Inc., an American based fast food chain and Tim Hortons Inc., Canadian based coffee and doughnut chain combined announced news of potential merger seeing both on the grounds of market strategic and largest food chain in global market. With approximately $23 billion in system sales, over 18,000 restaurants in 100 countries and two strong, thriving, independent brands, the new company will have an extensive international footprint and significant growth potential. The new global company will be based in Canada, the largest market of the combined company. Tim Hortons and Burger King each have strong franchisee networks and iconic brands that are loved by their guests. Following the closing of the transaction, each brand will be managed independently, while benefitting from global scale and reach and sharing of best practices that will come with common ownership by the new company. “By bringing together our two iconic companies under common ownership, we are creating a global QSR powerhouse. Our combined size, international footprint and industry-leading...
Words: 8858 - Pages: 36
