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Toronto Fashion Week S/S 2012

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Submitted By badsatscore
Words 2703
Pages 11
World of Fashion
Group Presentation

Mastercard Fashion Week S/S 2013
Rachel Sin, Joe Fresh, VAWK/VAWKKIN

By: Chandra Ewing, Jodie Jemott, Martha Maytham, Melanie Rampen
Tuesday November 13, 2012

JOE FRESH
9:00 pm Wednesday, October 24, Main runway at David Pecaut Square
THEME
The overall theme of the collection is a 1960s clean-cut look. Joe Fresh has always produced collections that are very clean and tidy with minimal design elements. Many people find that the Joe Fresh collections are perfect for work and day wear.

SOURCE OF INSPIRATION -This year at World Mastercard Fashion week in Toronto, Joe Mimran showed his spring summer 2013 line known as Joe Fresh. Lou Lou from the celebrity style guide sat down with Joe Mimran to talk about his inspirations while creating this collection. His response to the question was “we started off with a really graphic look, lots of blacks and whites and slightly 60's an almost Bridget Riley (English painter) print influence. Volume is important too, you'll see blues, a bird print that is very Hitchcock and silver foil that references a neo-futuristic vibe.”

KEY COLOURS
-The collection did not have many colours that deviated from Joe Fresh's usual palate. There were accents in golds, silvers, yellows and blues. The spring vibe was really apparent in the clothes that were shown off this year.

KEY FABRICS
-The fabrics which were most prominent were cottons, polyester, metallic, sequins and silks.
MAJOR SILHOUETTE
-The major silhouettes for Joe Fresh this year were shift dresses and straight cuts, nothing tight to the body.

DISTINCTIVE MOTIFS
-Distinctive motifs that stood out to me were the metallic colouring on the clothes and how the collection had a 60's feel, but at the same time had a futuristic vibe. This was a great combination which made me eager for more.

ACCESSORIES
-Joe Fresh

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