Total Quality Pioneers Paper

In: Business and Management

Total Quality Pioneers Paper
Vanessa Velasquez
MGT/449 - Global Business Strategies
Facilitator: John Quesnel
August 30, 2011

Total Quality Pioneers Paper
Quality is a notionpresent in daily life. Activities such as grocery shopping, eating in a restaurant, purchasing a vehicle, clothing, or booking a hotel room involves the perception of quality. The meaning of quality differs depending upon circumstances and perceptions. When dealing with tangible products versus the perception of a quality service, the concept of quality changes. Quality is determined when purchases or services meet or exceed an individual’s expectation. The subject of this paper is to define quality and its elements, describe how a quality pioneer’s use of the total quality elements made the pioneer successful, and explain why the elements of quality are useful in today’s environment.
Definition of Quality
Quality is defined as “a dynamic state associated with products, services, people, processes, and environments that meets or exceeds expectations and helps produce superior value” (Goetsch & Davis, 2010, p. 5). Quality is considered a ‘dynamic state’ because it often changes with time and circumstances. Elements such as the products, services, people, processes, and environments are significant components of quality because of competition. Two competitors may produce the same product with a comparative quality; however, the competitor who looks beyond the quality of the finished product will be more successful (Goetsch & Davis, 2010). This is because the focus is on the “continual improvement of the people who produce the product, the processes they use, and the environment in which they work, resulting in a win in the long run” (Goetsch & Davis, 2010, p. 5). The superior value element of quality is an acknowledgement that measures quality.
Philip B. Crosby
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