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Total Quality Pioneers Paper

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Total Quality Pioneers
Quality is essential to providing products to and generating loyal customers. Quality encompasses customer expectations, the value of the product or service, and that what is considered quality may vary depending on the times, the region, or the environment. Echoing the words of Goetsch and Davis (2010), "quality is a dynamic state associated with products, services, people, processes, and environments that meets or exceeds expectations and helps produce superior value." (p. 5).
Quality and Elements Total Quality attempts to increase continuously the competiveness of an organization by working to improve the quality of products, services, people, processes, and environments. The key elements of total quality consist of strategically based, customer focus, obsession with quality, scientific approach, long-term commitment, teamwork, continual process improvement, education, training, freedom control, unity of purpose, employee involvement, and empowerment (Goetsch, Davis, 2010). The Strategic base element states that the company would need to have a mission, vision, broad objectives, and activities that need completing to achieve set objectives (Goetsch, Davis, 2010). External and internal business functions should focus on customer satisfaction. Obtaining a goal of 100% customer satisfaction involves teamwork from every department within the organization. This teamwork aids in the continual process improvement; continuously working to improve systems. According to Goetsch and Davis, 2010, Unity of Purpose is all about a number of people coming together to make sure one goal is met. Employee involvement and empowerment gives employees a voice to address various issues.
Total Quality Pioneer Deming, Edward W. is the best known pioneer in the United States. Many consider Deming the father of Total Quality Management. In fact Deming is

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