Efforts to accelerate BEE in Western Cape tourism cannot be tackled without an understanding of the tourism dynamics. A few points can illustrate this critical aspect.
− The global tourism market is vast, with South Africa (and the Western Cape) a small segment with an increasingly competitive market. If we cannot meet the expectations of the foreign visitors (measured in price/quality relations) we will not be able to increase or even maintain our market share.
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− BEE is essential in the tourism sector as in South Africa’s other sectors, Yet, the process should not unfold in a way that seriously endangers the competitiveness of this region.
− As far as practically possible accelerating BEE …show more content…
− Since South Africa’s black population is currently experiencing significant long term household income increases (often linked to the rapid rise in the black middle class), it can be expected that, in line with worldwide trends the total number of black domestic travellers and tourists will increase very rapidly over the next years. Thus, what has been experienced in South Africa’s market for clothing, furniture, motorcars and other semi-durable goods (i.e sharp increases in their share out of the total market) is likely to also happen in the travel, accommodation, catering and restaurant markets. This is likely to soon lead to a dramatic increase in the demand for “black owned/operated” facilities.
− It seems likely that the steady advancement of black staff in larger tourism enterprises (from low skilled posts to more trained and managerial posts) and the steady increase of outsourcing to black owned sub-contractors has not been widely noticed. Within a further few years many of those advancing inside (formerly white owned) enterprises are likely to choose their entrepreneurial path, with increasing numbers of owner managers likely to …show more content…
As in other sectors these scorecards will have to be streamlined, more effectively communicated and better understood by all relevant parties. Stellenbosch University https://scholar.sun.ac.za

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6.3.3 Affirmative Procurement
A lot of progress is being made by large tourism enterprises procuring from black owned firms or helping those firms to fit into the supply chain of the tourism sector. Yet, even more progress is possible via public sector procurement and through (voluntary) BEE supportive business deals of small enterprises (those falling under the charter-limit of turnover) Business chambers, tourism associations and local tourism bureaus as well as the media could do a lot to increase awareness about these opportunities.
6.3.4 Technical innovations
For many Black-owned (small) enterprises and for many start-up entrepreneurs access to markets is the most important obstacle. Modern communication technology–cell phones, SMS-messaging, the internet, websites and coordinated databases–are