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Tourism and Hospitality

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TOURISM SUSTAINABILITY IN KENYA Overtime, an increasing number of destinations have opened up and invested in tourism development, turning modern tourism into a key driver for socio economic progress, through the creation of jobs and enterprises, infrastructure development, and the export income earned (UNWTO2009). Tourism has become one of the major international trade categories. The overall export income generated by international tourism including passengers transport reached US$ 1.1 trillion in 2008, or US$ 3 billion a day (UNWTO2009). Tourism exports account for as much as 30% of the world’s exports of commercial services and 6% of overall exports of goods and services. Globally, as an export category, tourism ranks fourth after fuels, chemicals and automotive products. For many developing countries it is one of the main income sources and the number one export category, creating much needed employment and opportunities for development (UNWTO2009). Ecotourism and sustainable tourism development has become the catch word today. The concept of sustainability has its origins in the environmentalism that grew to prominence in the 1970s. The explicit idea of sustainable development was first highlighted by the International Union Today sustainable development has become an international catch word and its import for the Conservation of Nature and Natural Resources (IUCN, 1980) in its World Conservation Strategy. The importance of the sustainable development in the global development cannot be overemphasized. The growing need for sustainability was also a result of increased knowledge and concern about tourism impacts and environmental issues in general.
At destinations, the growth and impacts of mass tourism in particular were seen to be problematic for the environment, and also for the industry’s future. The negative impacts became evident fairly early in the

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