INTERNET MARKETING

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E-business Model
Introduction
E-business also referred to electronic business emanates from the words 'e-mail' and 'e-commerce' (Ryan & Jones 2012). Simply it can refer to managing the company on the Internet. It involves buying, selling of goods and services, customer service, marketing and communicating with other stakeholders (Amit & Zott 2000). Through this, the company is able to improve on viral internet marketing and advertising, enhance customer experience, improve revenue and encourage customer power to give them a voice in the value chain and quality of products (Chaffey & Smith 2013).
Intermediary Model Businesses have opted to integrate the intermediaries in the e-business to increase cash flow, boost marketing strategies, and slow competition (Teece 1986). Intermediaries in e-business generate online markets by convening market forces, that is, buyers and sellers together and assisting them make online transactions (Alter 2001). The apparent achievements of intermediary organization that have adopted e-business or example Amazon, eBay, and Yahoo is a proof of the persistent role and value addition brought about by the intermediation role they play in business transactions (Chaffey & Smith 2013).
Social Media Model In social media, there exists a social network, this network can refer to a social graph comprising of entities or individuals bound together usually by commonality either mutual interest, likes/dislikes, friendship, among other reasons (Mahadevan 2000). With e-business, there is emergence several social networking sites which are meant to build communities of people online leveraging on that aspect of commonality. The users also communicate through Instant Messaging (IM), e-mail/site mail, chat rooms, blogs, discussion groups,