...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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...* * How and why is it important for businesses to engage with the media during a crisis? What strategies are successful in external communications for business during such times? Compare & contrast two news stories which centre on a crisis for different businesses giving detailed analysis of each communications strategy. This Essay will begin by reviewing crisis definitions and message strategies. Next it will explore translation strategies used by organisations involved in a crisis to communicate with stakeholders. The essay will then consider Ford–Firestone’s tire failure crisis of 2000 as an example of poor crisis management, and contrast toy maker Mattel’s recall crisis of 2007 as an example of successful crisis management. It will first lie out the rhetorical context of each case before embarking on a detailed analysis equating the effectiveness of both firms’ external communications, and in the case of Ford-Firestone, how these might have been alternatively approached in order to avoid detrimental reputational damage. * Fink (1986, from King, 2000) defines an organisational crisis as ‘a situation that can potentially escalate in intensity, fall under close government or media scrutiny, jeopardize the current public image of the organisation or interfere with normal business operations.’ Pearson and Mitroff support this in their ‘five dimensions of a crisis’, explaining that the situation will be ‘highly visible, require immediate attention, have a surprise...
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...Visual Analysis of Toy Story 3: Ken’s Dating Tips #31 The Ken’s dating tips clip is a 32 second synopsis from, Toy Story 3, a computer animated comedy film. The third sequel of Toy Story was released in 2010 and it had the biggest success out of all the Toy Story films. Now it is listed as the highest grossing film which has ever been made. In this essay, there will be a discussion of all the components which make up the video clip and its consequential factors. The beginning of clip starts with Ken’s monologue about his following dating advice. His raised arm forwards to the camera shows that he wants to be a leader and that he wants to dominate in his story. “But an open palm facing upwards or away from his body indicates honestly and openness” (M. Boyanova, 2002 – 2007). This means that what he is going to say is paramount for him and he wants the audience to pay attention what he is saying. Later in the clip, Barbie is asking Ken out, but then Ken replies “NO” in an assertive manner, showing that he is a womanizer and that every girl who asks him out will always get denied. According to J. Berger (1972), women are depicted in a very different way from men – not because femininity is different from masculinity - but because the ‘ideal’ spectator is always assumed to be male and the image of the woman is designed to flatter him. But after few seconds he changes his mind and he accepts her offer showing that he is saying one thing, but is thinking differently. His loud...
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...Introduction Since LEGOs inception in 1932, the company has not only experienced extreme pressure from competitors, but it has overcome numerous challenging obstacles from the external environment to become the world’s largest toy manufacturer (Financial Times, 2016). Upon analysis of LEGOs strengths through Institutional Theory (IT) and Resource-Based View (RBV), this essay aims to combine these two theories to explain LEGOs internationalisation process. Firstly, the two frameworks will be used to analyse the period (1932-1990s) where LEGO established a culture centred on product quality and innovation. As a result, the company achieved legitimacy within the institutional environment which spurred their international expansion. Within this analysis, the strategic decision to enter specific markets, and the methods they used to so will be outlined. Secondly, LEGOs recovery from their financial crisis in 2003, is an excellent example of how new capabilities can be made, and existing ones rebuilt to deploy resources using organisational processes to produce a desired effect. Institutional theory Institutional theory describes companies that operate in foreign markets conform to the institutional environments in order to gain legitimacy from the perspective of other institutional bodies. These institutions are the rules, norms and beliefs that define socially acceptable behaviour and therefore influence economic activity (Scott, 1995). The degree to which a company...
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...for ideal store performance Call: +1 323 892 0530 Email: support@qessays.com Country: USA Qessays Research Papers Term Papers Book Reports Custom Essays Editing Services ORDER NOW Q e ssays Live C hat Contact Us LEGO strategic management case study Share Tw eet 1 0 Search... Username When his son Godtfred took over the business LEGO products continued to gain popularity as the company started to make new products to go with the current needs and demand. One of the features of a strategy is that the decision must be satisfy the expectations and value of the stakeholders such as customers. This is evident from LEGO which has input all its efforts in the growth of the company through innovation of new products. In 1990s when Godtfred’s son had taken over the leadership of the company and the company had gone global to seek foreign markets, many competitors began to emerge. Sony, Visual Arts and Nintendo started producing sophisticated electronic toys and gadgets. The company through its new CEO Kjeld set new strategic objectives to ensure that its global brand became known among the fast maturing children. The company also decided to build more Password Remember Me Login Forgot your password? Forgot your username? Create an account RELATED ARTICLES Write my term paper Essay About Teen Drugs and Abuse Benefits of Enabling Networking Caching Reaction Papers Writing Tips Dissertation Writing OUR ADVANTAGES LEGOLAND parks in various...
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...2014 LIBEI 1406221 Question 1 Answer: There are four steps for developing a new strategy as following: Step 1: Strategic Analysis. City Flowers should analysis external and internal environment and first. By collecting and reviewing of information about firm’s internal processes and resources and external marketplace factors, firm can understand the situation and position well. By using PESTLE to analysis external environment and SWOT to analysis internal environment are efficient. City Flowers currently meet the 40% customer needs as the standing order from commercial clients for company reception and executive offices. 30% from individual purchasing, another 30% are orders to be delivered. Resources of City Flowers are telephone order to suppliers and visiting sales representatives to replenish supplies of soft toys and relevant gift products. Study the macro-environmental by PESTLE analysis. Such as Political factors i.e. the tax for small middleman like City Flowers will be influenced; Economic factor i.e. the GDP of country; Society factors i.e. education background and norms etc.; Technology factors i.e. the technology of keeping flowers fresh etc.; Legal and ethical factors i.e. laws for transporting flowers; Environmental factors i.e. regulations of environmental protection. Study the micro-environmental by using SWOT to analysis the flower shop’s strengths, weakness, opportunities and threatens. By learning the above-mentioned information, the flowers shop...
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...Mary Shelly’s “Frankenstein” Essay Introduction: Mary Shelly’s “Frankenstein” has is more than just an ordinary novel. It is a book that carries a profound philosophical message. The novel touched me to my very soul. It turned out to be a book not about a struggle against a monster but a tragedy of a scientist, who reached the goal of his work and life and realized that breathless horror and disgust filled his heart but all of these is on the surface. The deepest philosophical thought is covered and hidden, but is very deep. The author tries to say that life is a gift. After this gift is given no one can take it away and it becomes the responsibility of the creator. The novel makes the reader concerned with the question: “Is a human being able to take responsibility to give life?”. “Frankenstein’s” philosophy is a conflict between the value of human life and the value of a scientific discovery. This story is not only the tragedy of Victor Frankenstein but also of his creation. It is the tragedy of loneliness and fighting alone with the world.The tragedy of Viktor Frankenstein was a tragedy of him being a toy in the hand of his own parents for the believed that he “was in their hands to direct to happiness or misery”[p.34]. The next quote shows exactly how he grew up: “they were not the tyrants to rule our lot according to their caprice, but the agents and creators of all the many delights which we enjoyed…”[p.37]. This subconsciously led him to the desire to have somebody...
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...strategies employed to promote the circulation of goods as well as the impact of advertising on the creation of new habits and expectations in everyday life. Required Course Texts: Juliet Schor and D.B. Holt (eds), The Consumer Society Reader Joseph Turow and Mathew Mcallister, The Advertising and Consumer Culture Reader *Additional PDFs posted on Blackboard Assignments and Grade Distribution: Participation, Reading Quizzes, and any In-Class Assignments 10% Essay One: Ad Analysis 15% Midterm Exam 20% Essay Two: Branding 25% Final Exam 30% Essay One: Ad Analysis This short essay (500-800 words; 12 point font, double spaced) will offer an analysis of a single print advertisement of your choice. You must situate your discussion of the ad within a historical context (what are some historical trends that set the stage for this form of commercial text?). You must then identify the central trope or strategy being used and explain its rhetorical function. A strong essay will begin to suggest what is meaningful about the advertisement: does it suggest a notable change in how consumers are being “hailed,” does it target a specific audience in a way that might be culturally significant, etc.? Though this is not a “research” paper, you are expected to engage the class texts and dialogue, citing readings where relevant. You will be evaluated on...
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...The product I chose for this essay is the Little Tikes Activity Garden™. The recommended age group for this topic as given by the designer is six months through three years old, although it may not be suitable for children younger than nine months because most babies learn to crawl by eight months, and are beginning to be able to pull themselves up to a standing position and have a better understanding of object permanence by nine months. This product is described by the designer as a toy that “incorporates a variety of baby toys and activities to develop motor skills and cognitive ability.” Its features include: a ball drop, mailbox shape sorter, a two sided take along panel that has a spinning ball toy, mirror, and a spinning butterfly with...
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...steady growth, global toy industry has attracted many research in studying this field, in which one of the largest toy manufacturers Mattel Inc. suffered from a recall scandal in 2007. This essay directs at exploring reasons that lead to Mattel’s operation failure in this scandal regarding two key frameworks in global operation management, namely, supply chain management and quality management. Providing potential recommendations to prevent or react to supply chain failure as well. 1.1. U.S. toy industry According to Statista (2016), the U.S. toy industry amounted to $43.1 billion in 2015. It was projected to reach $45.02 billion by 2016. By means of global supply chains, U.S. enormous demand for toys is satisfied. For example, most toys sold in the U.S. are designed in the U.S., but approximately eighty percent of those sold in the U.S. are manufactured in China (Boyle, 2015). The main characteristics of toy industry are ‘volatility’ and ‘seasonality’ (Wong & Johansen, 2005). Roughly seventy percent of toy sales occur in the final three months of the year, in which families conduct bulk purchase as gifts to children for Christmas. Therefore, during early months of a year when demand for toys are considerably lower, toy manufacturers face problems with much of the unutilized capacity. They also need to appropriately adapt capacity so as to meet the dramatically soared customer demand during the final quarter of the year because of toy industry’s high degree...
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...Claire O’Brien Student ID: 14376041 13/02/2015 PS124 Semester 2 Assignment Essay title: A miniature toy car nearby (e.g., on a table near us) and a full-size car at a distance (e.g., down the street) may cause the same size image on our retinas. However, we are very unlikely to mistake one for the other. Use detail on binocular and monocular perception cues to explain how we can distinguish a small car nearby from a larger car at a distance. Parvo cells and magno cells are two ganglion cells which are found in the retina. Parvo cells are sensitive to colour and they play a crucial role in our perception of pattern and form. Magno cells on the other hand, are sensitive to brightness and help to detect motion and a perception of depth...
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...City of Glass Story by Paul Auster Essay by Vanessa Jagna Hoff Levinsen In this essay, we will be working with Paul Auster’s novel “City of Glass”. In the story, we follow the character Daniel Quinn, whose occupation is writing literature. This novel works with different themes that are related to mental health. The first theme we will be talking about is a question of identity; who am I, and who are you? We will follow this with describing human contact’s connection with the sanity of mankind. Social life and its influence on our mentality will lead us to the question of the masks of mankind; who is the real personality among the many faces of a single human. We will also discuss the theme of deciding. What crucial decisions have lead to the life we now live, and what could have been, if our stories had taken place just a tiny bit differently. Last but not least we will go into depth with Quinn’s mental disorder and how it is related to the other characters in the novel. Can a single, presumably random incident change the entire course of our lives? We all have one or more events that changed the entire direction of our own personal tales of existence. It can be a moment of clarity, where we realised we had lived our lives wrong the entire time. It could be the moment we bumped into that special someone, and fell in love. Or maybe it was that day when you received a rather odd phone call; let us say that perhaps you got a phone call from someone who looked for a detective...
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...radi An analysis of storytelling and Joseph Campbell’s universal themes and their role in animated films. Theodore Hicks Word count: 1,711 Feedback: quite broad terms. Where there is some analysis it is very short and this needs developing further. Much of this is down to Analysis, Argument There is some analysis here but it is very limited. ON the whole you are describing events and stories in animation in quite broad terms. Where there is some analysis it is very short and this needs developing further. Much of this is down to your choice of question. If you had picked a couple of Disney/Pixar films and analysed them in more detail in relation to Campbell, your essay would have been more focused. Outlining this narrowing in the question will help with this, as reading the essay, this is where the topic really lies. You need to be able to show Campbell’s theories working across more than one film for it to be a successful piece of analysis at this stage, and in doing so, it will help you reach a central argument about the use of Campbell’s theories in discussing these films – at the moment this doesn’t happen. This is the section you need to work on the most, to increase your word count and extend the overall discussion. Structure, communication, referencing/bibliography The structure is generally ok, with an introduction, and a conclusion. You need to work on some of the in between sections as the essay jumps between ideas of outlining theories, linking some...
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... It is not hard to imagine that companies would see children as a true market for their products. In fact, children under eighteen years old being considered consumers is a widely accepted viewpoint. Even as far back as 1958, an American youth, a teenager in particular, was being referred to as a “merchandising frontier.” In 1998, advertising agencies spent $2 billion specifically towards children in order to promote their products. This formidable amount of funding translates to a significant amount of influential ad time. The astounding 40,000 commercials a child views in a year make up approximately 16% of a child’s television viewing time. These numbers do not even include shows, such as My Little Pony, which is based on a specific toy. Advertising agencies would not invest this much without having realized the payoff from such advertising. With such success in traditional advertising, marketing executives no longer just rely on simply commercials but have sought the minds of...
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...Melanie Klein’s Psychoanalytic Play technique Its significance in understanding early states of mind. Melanie Klein was a very charismatic woman with style and flair and passion. Whereas Sigmund Freud was known to be a fantastic theorist, Klein on the other hand was known to be a fantastic clinician. It was through her clinical study, by observing her patients, both verbally and non-verbally, was she able to come up with her own theories some of which contradicted ideas of both Sigmund and Ana Freud. Clinical study was where she developed a technique for analyzing children as young as two years old something that was relatively unheard of in 1919. This is when Melanie Klein took on her first child analysis. No one in the early years of Psychoanalysis had dared take on young children; patients who like their adult counterparts were suffering from neurosis, acute anxiety, and other disturbances, which inhibited them in their daily lives, primarily because the belief was that it was dangerous to the child and also that psychoanalysis was for children from the latency period onwards. The latency period was believed to take place around five years old. Melanie Klein was a pioneer in child psychoanalysis and it was through the development of what she termed the Psychoanalytic Play Technique that she was able to find a way that was child friendly, which she felt could free up the child in a space that allowed such freedom through play for her to uncover and alleviate the disturbances...
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