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Toyota 2014

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Submitted By harvard777
Words 580
Pages 3
Problem Definition & Symptoms:
Toyota is a successful car manufacturing company; however it faces serious challenges in the industry those are how to rebuild its reputation of quality efficiency cars in the market, which they are losing now because of technical issues of sticky accelerator pedal and recalled the 9 million vehicles and paid the 1.1 billion to settle the class action lawsuit. And other challenges to face are how Toyota is going to deal with the huge global competition. Because productivity and quality are the main factors for success of Toyota and its competitors are also improving their productivity and quality and difference is narrowing.
SWOT Analysis:
Strengths:
Toyota has Strong brand name globally.
Toyota has superior productivity and efficiency R & D and manufacturing facilities. And well qualified employees.
It has an image of superior quality products.
Weaknesses:
Damaged to brand image because of technical issues and recalling the huge number of products from the market. Because of this there is some financial damage as well.
It is not focusing on emerging markets.
Opportunities:
There is huge market for fuel efficient cars.
It can expand to emerging markets in which there is a huge demand for cars.
There is growing importance for eco friendly products.
Toyota can produce cars which are attractable for younger generation with low prices and at the same time can enter in to the sports car segments and also in to the two wheeler markets as well.
Threats:
There is huge competition from the major competitors in the market.
Economic crisis is another threat to the industry.
Fuel scarcity and climate problems leads to strict rules and regulations and consequently increasing the product prices.

Alternatives:
Toyota have to focus on more productivity and quality products and make sure that everything is perfect before

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