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Toyota Executive Summary

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Executive Summary
Toyota established a division which relies and competes within the industrial and commercial industry. Toyota Commercial is an outdoors workman oriented company that produces commercial and industrial equipment and services that meets the needs for the everyday labor working generation person. The labor industry is typically defined as people who are in their late twenties to early thirties, and which tends to be hands-on rich, and time-consuming. Toyota Commercial keeps everything as simple as possible in the commercial and industrial experience, from heavy equipment to pure pricing to great industrial & commercial long-term consumer relations.
One of the best factors helping Toyota Commercial is that it is a division of Toyota Motor Corporation, one of the leading automobile manufacturers in America. This division was created in attempt to make up for any failure of Toyota’s past. The lesson Toyota learned from opening its doors to the industrial and commercial industry was that people generally categorize the Toyota logo as an only vehicles organization and that it could not compete in any other industry. With this Toyota’s knowledge in hand, this new addition seemed to be a sure fire way to go. With a variety of commercial equipment and services for this industry currently in production and servicing, Toyota Commercial surprised many by building the Hino truck line alone. This number toppled some of the veteran truck manufacturers of today. These numbers still continue to rise, with Hino showing a high percent increase in sales within the past four years all together. Toyota Commercial sees direct competition from other heavy equipment, truck and services manufacturers like Honda, Suzuki, etc… However with the introduction of the Hino they also saw competition from some of the bigger manufacture such as Caterpillar (CAT) and John

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