...1|Page Company History Toyota is world's second-biggest auto maker after General Motors Corporation. Toyota primarily conducts business in the automotive industry but in the finance and other industries as well. The Toyota automobile company as it began, specialized in making cars, but now also forms a leading pioneer in bus, trucks, robot manufacturer, truck, auto and financial service providers. In 1933, Kiichiro Toyoda established an automobile division within an already successful Japanese company, Toyoda Automatic Loom Works, Ltd., a manufacturer of textile looms. In 1935, Toyota had established its first dealership and produced their first vehicle. In 1937, the division became an independent company within the group and became known as Toyota Motor Corporation (TMC). In 1957, they had imported their first passenger car from Japan into the United States. In1960’s, Toyota was clearly in the path to becoming a multinational corporation by opening a vehicle plant in Brazil and their first Asian vehicle plant in Thailand. In 1989, TOYOTA branched out by established a luxury line of vehicles with debut of LEXUS LS 400 and the ES250. In 1999, Total vehicle production reached 100 million in Japan. In 2003, they became the world’s number 2 in terms of annual sales, as they overtook Ford Motor Company and coming behind General Motor. In 2008-2010 sales of vehicles is the first in the world for 3 consecutive years. 2|Page Business Overview Toyota sells its vehicles in more...
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...IC-TMT20121 PESTLE Analysis on Toyota Prius Abstract Toyota Prius Hybrid is using the Hybrid Synergy Drive (HSD) that perfectly optimizes power from both petrol engine and electric motor according to the driving condition. The electric vehicle (EV) which allows the vehicle run purely for low noise and zero fuel consumption [1]. The objective of our research paper is to investigate the factors that move Toyota Prius into production. The research is based on the PESTLE analysis (which is based on various factors like P-political, E-economy, S-social, T-technology, L-legal and E-environment) by using secondary data and qualitative analysis. In annuals ales worldwide since 1997 until 2011, Toyota Priusis performed well and popular in global market. Based on the analysis, Toyota Prius did move into hybrid vehicle production which influenced by the factors that mentioned above (PESTLE). Keyword: PESTLE, Toyota Prius. 1.0 Introduction Toyota Prius is a compact sedan which manufactured and developed by Toyota. Prius was named with meanings “ahead or leading” and “the predecessor of cars to come”. The first generation of Prius experienced great sales in US with 32% grow from2001 to 2003. It became the world first mass-produced gasoline electric hybrid car with aimed to reducing air pollution and increasing fuel efficiency. The second generation was redesigned as a mid-size lift back, with the redistributed on interior design and mechanical space significantly increasing luggage...
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...INTRODUCTION The popular saying that goes, 'no man is an island', does not only apply to humans but can also be attributed to the business world. In order to remain active and competitive, an organisation needs to take into account, not only internal processes but also look into consideration its external environment. Factors such as competitors,new rules and regulations,changing marketplace, changing workforce and other related factors that have direct impact on the existence of the business must be seen as a crucial factor to the organisation. A business environment encompasses those factors outside the normal business activities of an organisation but directly affects its decisions and is uncontrollable by the organisation. A change in consumer's taste will likely result in a shift in demand of a product such as fashion. IMPORTANCE OF BUSINESS ENVIRONMENT The importance of analysing an organisation's business environment cannot be more emphasized. Most businesses operate in an environment and whatever occurs in that environment also affect the business. The major importance can be seen in the following : 1. Detection of opportunities and threats: A business that is able to identify potential opportunities will normally have the upper hand as being the first mover and early detection of threats will act as a warning signal of dangers ahead. 2. Coping with changes: With huge changes occurring in the society, there is need for business managers to be aware of...
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...of suppliers 9 C. Risk of governmental regulations 9 D. Risk of digital and information technologies 10 E. Risk of innovation competition 10 V. Benefits of ERM 10 VI. RISK ORGANIZATION 11 VII. Organizational Culture 13 VIII. Recommendations 14 Company Mission and Strategy The main source used for this work was the Toyota’s Annual Report. http://www.toyota-global.com/investors/ir_library/annual/pdf/2013/ Toyota, or officially Toyota Motor Corporation, is a car manufacturer based in Toyota City in Japan. The company operates in about 170 countries over the world. The company employs about 320.000 people and has production plants in every continent. This major company is the leader in the automotive industry with a turnover of more than $265 billion in 2012 and with about $4.7 billion of benefits. The major markets of Toyota are Japan, North America, Europe and Asia. The company sells its cars under its name Toyota, but it also owns subsidiaries like Lexus, Scion, Hino Trucks and Daihatsu. Toyota is also the creator of the Toyota Production System (TPS), which...
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...TOYOTA: DRIVING THE MAINSTREAM MARKET TO PURCHASE HYBIRD ELECTRIC VEHICLES Table contents 1- Situation analysis ………………………………………………………3 a. The market ………………………………………………….……3 b. Micro-environment ………………………………………….……4 c. Macro-environment …...................................................................4 2- Answers to the questions …………………………….………………….4 1- Situation analysis Synopsis: Toyota the international automobile manufacturer is aiming to become the largest worldwide automaker, seeking to reach 15% of global sales. In this case, this company is trying to be leader of the hybrid-electric automotive. The challenge, here, is to change consumer perceptions and attitudes to reach the universal mainstream acceptance. Market: In the US, the auto industry is really vast. In 2001, consumers used more than 120 billion gallons of gas, costing $186 billion. Cars are very important for Americans, because they project the make and the model of their car as a reflection of their status and self-image. Recession happened between 2001 and 2003, which affected the new car sales; and a struggle was created for the major manufacturers to hold their leadership and positions with the new needs of the consumers and the strong environmental legislation and regulations in US. HEV combines existing technology with innovative new environmentally conscious technology. In 2003, Toyota had taken the lead in this HEV evolution; it had taken a strong approach to adapt...
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...This analysis will provide a background on issues that have negatively affected Toyota’s image as one of the most reliable cars on the market. Along with this a PEST analysis will be produced and the strengths, weaknesses, and outcomes expected will be shown in order to illustrate how our analyses and actions will help move Toyota past their reputational issues. Our goal is to take Toyota back to a place where they can move themselves back to a place of growth, innovation and one of positive consumer confidence. For over the past 70 years Toyota has been considered the leader in new technology development. The brand is renowned for quality and reliability across all their models. The company is also seen as the market leader and flag-bearer for greener, hybrid technologies. The firm’s performance in the global market in recent year has delivered mixed results. In the beginning of 2009 Toyota was confirmed as the world’s largest manufacturer by volume, partly due to the collapse of General Motors. But Toyota hasn’t had much time to celebrate. The carmaker has been plagued by a variety of setbacks, including slumping sales, under-utilized assembly lines and multibillion-dollar losses. But perhaps most worrisome of all are signs that the company’s flaunted quality has been slipping. Long hailed as the industry benchmark, some key Toyota products have suffered quality snags in recent years regarding the overall safety of their vehicles. The auto media seems to believe...
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...estionaire QUESTIONNAIRES | | Topic: “Hybrid Cars: What factors influence consumers buying behavior?” INTRODUCTION The purpose of conducting this questionnaire is to know the factors that will influence you as a consumer before buying a hybrid car. The answers that collected will be used for the findings and analysis of this dissertation. Names will not be reviewed and will be written as anonymous. There are total of SEVENTEEN (17) questions. And each of the questions will be taken less than five minutes in order for you to answer. This questionnaire is designed using MULTIPLE CHOICES in order for you to fill up easily. BACKGROUND INFORMATION 1) Please select your age group? o 21-25 years old o 26-30 years old o 31-35 years old o 36-40 years old o 40 years old and above *This question is designed in such way as this research is suitable for the age group of 21 and above. They are categorized as adult whom they have reached the age of legal majority to voice out their own opinion as well as to make judgments. 2) Please select your gender o Male o Female 3) What is your occupation? o Student o Freelancers or salesman o Managers o Office workers o Others, please specify __________ 4) How much is your monthly income? o Lesser than £1000 o £1000-£2500 ...
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...COMPANY PROFILE Toyota Motor Corporation REFERENCE CODE: 2A89F017-6903-477A-A94B-628576B59972 PUBLICATION DATE: 9 Jul 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Toyota Motor Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Toyota Motor Corporation © MarketLine Page 2 Toyota Motor Corporation Company Overview COMPANY OVERVIEW Toyota Motor Corporation (Toyota or "the company") is one of the leading auto manufacturers in the world. It is engaged in the manufacture and sale of motor vehicles. Toyota sells its vehicles in more than 170 countries and regions worldwide. The company has operations in Japan, North America, Europe and Asia. It is headquartered in Toyota City, Japan and employed 338,875 people as of March 31, 2014. The company recorded revenues of JPY25,691,911 million ($256,919.1 million) during the financial year ended March 2014 (FY2014), an increase of 16.4% over FY2013. The operating profit of the company was JPY2,292,112 million ($22,921.1 million) in FY2014, an increase of 73.5% over FY2013. The...
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...manufacturers of small qualities, multi species, and Toyota company is one of the world best-know and most successful business. In 1957, Toyota enter the United State, is now almost half of the Toyota cars production and sales in the United State. One of the product call Corolla sedan known worldwide, creating a single brand the highest sales record. The one who create the Toyota brand was Akio Toyoda. He inherit his grandfather career to continue Toyota this brand, and he become the COO in this company. SWOT Analysis Strengths * Toyota is the first who create the hybrid car in the world, because they got advance technique skill to develop it, so they become the world famous brand. * They have their factory all over the world. * Their prices of car was In the middle, won’t be to cheap and expensive, most of the people can afford it. | Weaknesses * Nowadays, there’s many brand in the world. So the cars market was too competitive, they have to more creative than other competitor or other less it’s hard to survive in the market. Much more cars brands to choose. Their advertising must be funny more creative to let the consumer aware it. Without the things, it won’t attract consumer to buy your things. | Opportunities * Current low interest rates (which the Fed has promised to maintain for sometime) may make new cars more appetizing. Most if the cars in Singapore use until 10 years, so it means when the cars age was 10 years old it have to reclaim it. | Threats...
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...2.1 Introduction to Mercedes Benz 4-5 2.2 Mercedes Benz History and Development 5-9 2.3 The Macro-environment 10-12 2.4 Organizations within the industry 12-16 2.5 Strengths and weaknesses of Mercedes Benz 17 2.6 References 18 3.0 Brand #2 Toyota 3.1 Introduction to Toyota 19-20 3.2 Toyota History and Development 20-23 3.3 The Macro-environment 24-29 3.4 Organizations within the industry 30-31 3.5 Strengths and weaknesses of Toyota 32 3.6 References 33 4.0 Comparison between brand #1 and brand #2 34-35 1.3 Acknowledgements This assignment has been done for our subject Fundamentals of Marketing (BM101), at UCSI University. At this time we would like to acknowledge the advice and support of our lecturer Ms. Nazliwati Mohammad. We also acknowledge that some of the material for this assignment has been derived from other sources, all of which are included in our respective references. All group members have worked effectively and cohesively in this project and share equal contribution. 1.4 Summary/Abstract In this assignment we will be analysing two different car manufacturers. The brands we have chosen are Mercedes Benz and Toyota. In this report we will be presenting the brands’ history and development, the macro environment affecting them, and their organizations within industry inclusive of the marketing position, target markets and the marketing mix. At the end of the report a comparison is given...
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...Ford Ford Motor Company is a famous brand in the world which is an American multinational automaker since 1903. Ford Motor Company focuses on creating a strong business that builds great products that contribute to a better world. Ford and Toyota are the first companies manufacturing hybrid system. Ford and Toyota agreed on a patent sharing accord which granted Ford access to certain hybrid technology patented by Toyota, in exchanging Ford licensed Toyota gain some of their own patents. PESTEL PESTEL analysis stands for "Political, Economic, Social, Technological, Environmental, and Legal analysis". It is used to describe a framework of macro-environmental factors used in the environmental scanning component of strategic management. Political Political factor means analyzing the local government policies that may affect your own business, which include law, tax, and guidelines. Firstly, taxation is the factor that can directly affect the price of the vehicles. Taxation is set by local government which is an amount of money that the citizen needs to pay to the government and it is set in a percentage. This money paid to the government is going to spend to maintain the social welfare, government department running and military affairs. For instance, import duty, license tax, and the fuel tax are the major tax of Hong Kong in that industry. Monetary policies is the policy of exchange rate in a country, this may affect income of Ford. For example, if the production line is set...
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...TOYOTA MOTOR COMPANY A MARKETING PLAN 1.0 Company Description The Toyota Company is a leader in the manufacture, assembly and distribution of cars around the world. The company uses an efficient management style which has been one of the reasons for the firm’s good performance. Many significant factors have made the company achieve the niche of market leader. The market structure the company operates in cannot be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership. 2.0 Situation Analysis Toyota’s capacity to stay on top of productivity efficiency and quality rankings can be credited to its internal environment. This entails the way production process is managed by the top management who are famous for their competency. The production team has an insatiable obsession to improve the efficiency and effectiveness of its manufacturing operations. Therefore, to fully understand the situation analysis of Toyota Company, a SWOT...
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...University of Management and Technology Lahore Business Strategy (Section: B) WAC #2 Toyota Motor Corporation: Lunching Prius Submitted To: Sir Aly Raza Syed Submitted By: Saad Shahzad (12046005-005) M. Umair Arif (12046005-092) M. Ahmad (12046005-099) Noman Zafar (12046005-043) M. Umar (12046005-020) Date of Submission: 13/04/2016 Introduction: The time of the case is December 7, 2006. Sakichi Toyoda is the founder of Toyoda Automatic loom works and has advised his son Kiichiro Toyoda to begin with the idea of developing small engines, and in 1937 it was named as Toyota Motors Corporation. Automobile industry basically operate in pickup trucks, luxury cars, SUV’s and powertrains. The geographical location of the company is Aichi prefecture Japan. Hiroshi Okuda was played the rule of key player In Toyota motors, who joined the company in 1955 and became president in 1995. Toyota motors are competing globally but they have also competitors in their own country like Nissan and Honda and they have global competitors as well such as The U.S Big three which is consists of General Motors (GM), Ford and Chrysler, Volkswagen and BMW. The company deals in Cars, SUV’s and Minivan etc. The general issue of this case should they push for a more aggressive timing of launch or given the technical problems or delay the program to ensure a smoother launch? Situational...
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...standards will become final by March 2016 (Eilperin, 2014). Another long term plan was introduced by the White House states agreements were made between the president and 13 automakers to increase fuel efficiency to 54.5 miles per gallon for cars and light trucks. This plan is expected to be fulfilled by year 2025. A list of the automakers is as follows, Ford, GM, Chrysler, BMW, Honda, Hyundai, Jaguar/Land Rover, Kia, Mazda, Mitsubishi, Nissan, Toyota, and Volvo. Combined these companies account for 90% of vehicles sold in US. Achievement of both plans (most formerly mentioned) estimates that consumers will save $1.7 trillion at the pump or $8K per vehicle. Disposable income, and in turn, economic growth is expected to increase and create quality domestic jobs within cutting edge industries across the country. Additionally, these standards also reduce carbon pollution, more than 6 billion metric tons of greenhouse gas over the course of the program – more than the amount of carbon dioxide emitted by US last year. The benefits of Obama’s plan also include oil, consumer, economical and environmental savings and improvements (Office of the Press Secretary, 2011). Government also offers incentives for electric vehicle and plug in hybrid vehicles. This...
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...undertake obligations that now constrain its ability to react. We will first introduce GM’s traditional business strategy, and what its position is relative to its competitors. Then, we will describe GM’s global, economic, demographic, political/legal, sociocultural and technological environments, showing how GM has fallen behind in each. Each section will end with a discussion of how the environmental changes in question have impacted GM’s position in its competitive enviroment, ultimately leading to its current state of poor sales and near-bankruptcy. We believe GM’s management now needs to be proactive in rectifying its current situation, instead of adopting short-term, stop-gap measures. GM’s traditional strategy is to have a full array of cars, trucks and minivans for each of its brands[1]. It has particularly relied on big cars and trucks – like SUVs, the GMC Yukon and the Chevy Tahoe[2] - as opposed to direct competitors like Toyota, that are known for smaller, more fuel-efficient cars. Also, GM follows the core assumption that job satisfaction leads to profits[3]. This strategy worked well for GM in the past when it controlled the greatest share in the auto market. Between the 1930s and 1980s, GM held a 41% to 46% share of the US car market[4]. It was dependent on this strategy and did not undertake intensive product innovation or streamlining of production processes[5]. Recently, however, this share slid to 26%[6] as its competitors were positioned to capitalize on the...
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