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Toyota Motor Corporation- North American Region

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Submitted By reggiethomas7
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Individual Learning Project
Contemporary Management Technique Research Paper: Toyota Motor Corporation

Reginald A. Thomas
Liberty University

Toyota Motor Corporation is an organization that makes headlines on every news platform there is. They are known worldwide, as a dominating force within the automotives industry, and it is imperative to the organization to stay at the top of the industries pack. Not only that, but also to continue to be the leader in sales and to deliver quality products and services. Making headlines throughout the world regarding an electronic failure or mechanical problems causing sticking accelerator pedal and floor mat pedal entrapment is not something that an automotive organization would like to hear. However, this is the case with Toyota. Within the years 2009 and 2010 Toyota recalled millions of vehicles due to a mechanical problem of sticking accelerator pedal and floor mat pedal entrapment. This recall resulted in $48.8 million in lawsuits that Toyota received due to some fatal car accidents involving their vehicles and the nonresponsive actions that Toyota integrated (Wald, 2011, para 4). Eventually the reputation of Toyota had decreased tremendously. Despite the fact that in the early 1960s Toyota implemented Toyota Quality Control (TQC) activities, this did not respond well with the recalls and the trust that customers had instilled in Toyota. TQC is used to solve quality issues early and prevent any reoccurrences. Unfortunately, TQC did not solve the recall issues that made headlines worldwide. Within the 1960s specifically 1968, there was an implementation of a vehicle recall system in the United States. Furthermore, this recall system did not require the automobile industries to publicly announce the recall issue. Perhaps this system would have helped Toyota in 2009

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