Zulenka Mills
Dorsey
Writing 107-C
December 14, 2015
Toyota Prius Ad Analysis Advertisements attempt to sell products by sending messages through either visual or written messages. To sell a product the advertiser also paints a scenario in the back of the reader’s mind. According to Jib Fowles, this method of psychological manipulation used to link the product to the appeal the advertiser wishes. I analyzed an advertisement found in the Real Simple magazine for the Toyota Prius to see how uses two of the fifteen appeals by Jib Fowles. The two specific focus appeals are “Need for autonomy” and “need to escape”. Based on my research of the magazine Real Simple media kit, the magazine’s mission statement is to empower woman’s guide. This magazine is dedicated almost to all woman but with a 20% men readers (“The quality consumer”). So far this ad for me it has been a success. The ad targets exactly the magazine’s audience, all the way from a single woman to married woman with family and at the end of the ad it leaves room for the twenty percent of men that this magazine targets (“the quality consumer”). One big advantage for persuasion that this ad has is that they gave the reader the choice of many types of Prius and not only one, again targeting the magazine’s specific audience, also the magazine is for people who make between 75K and 100K of income and that type of car is with in this limits to be affordable and appealing to autonomy. The opportunity to have fun and escape is also one of the illusions the ad transmit to their audience. In my opinion this ad is a success because it fulfills the magazine’s readers.
This ad illustrates a page of four different scenarios with four types of Toyota Prius. The first scenario is a white Prius, four doors, the background is a country dirt road, the sides are full of green grass mountains and a farm house. On the top