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Toyota vs Ford

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Submitted By tiger79
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Toyota and Ford Comparison

L. Johnson

MGT680-1203B-12

Abstract
Toyota and Ford companies are two of the major players in the auto industry. Comparing the two companies helps to understand what contributes to the success of each. The SWOT analysis can be used to identify weaknesses and a plan of action to turn those into strengths. The current issues faced by each company affect how it operates globally. It is important for each company to understand how each issue affects its operations.

Introduction Every firm creates a relationship between the political and economic forces within its community. Toyota and Ford understand the importance of developing a strategic plan that guides them on how to create effective relationships within the community. This helps with building brand name, which both companies have done successfully. Ford and Toyota’s current position on the main issues that they face and a SWOT will be done to show their current market position.
Issues
The following table will compare the current issues faced by Ford and Toyota. The current position/views of each company are briefly explained. The purpose of this table is to understand how Ford and Toyota view their responsibility to the community. Understanding the companies’ positions help to develop strategic plan suggestions.
|Issues |Ford |Toyota |
|Legal, Social and Economic Environments |-Believes in |-Believes in |
| |following all laws |following all |
| |in every country of|laws in the home |
|

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