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Tractor Supply Company

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Tractor Supply Company is a fast growing retail business catering to the weekend farmer and rural small business owner. For about 20-25 years now T.S.C. has taken advantage of this growing segment of the population through store opening and an ever evolving product mix. Their values and mission have not changed- provide excellent service, target hobby farmers, offer the products their target market desires, and also foster a positive work environment through extensive initial training and on-going training throughout the employee’s tenor with the company. To this day, T.S.C. has concentrated on opening additional stores to continually expand the growth of the company. The store proto-type consists of smaller to medium size store footprints (about 15,000 to 24,000 square feet on average) located outside of urban areas or strictly rural areas. The product mix has evolved somewhat to maximize customer satisfaction and also profitability, while never abandoning their small-farm/rural emphasis. The main product mix consists of work and outdoor based clothing and shoes, animal feeding equipment and actual food for both livestock and domesticated animals, light hardware such as a limited selection of power and manual tools, to merchandise such as fencing and trailers for hauling various equipment and animals. With their smaller store layouts T.S.C. operates with a centralized supply chain that works with innovative technology to keep store shelves stocked and inventory levels in check. T.S.C.’s core business mission and values has helped to keep the retailer on an upward projectory along with the company’s willingness to make appropriate changes to product mix and other key operating metrics without alienating their target market. Tractor Supply Company’s growth strategy has produced positive results for the company, however we believe it may be time for the company

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