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Trader Joe's: Motivation, Management, Leadership & Development

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Trader Joe’s (MMLD): Motivation, Management, Leadership & Development
Trader Joe’s is a major food retailer who has developed quite the name for themselves. It has well over 350 stores in over 32 states and is expected to continually grow over the next few years (Bond, 2012). For over 50 years, Trader Joe’s has been providing quality customer services, products and a unique shopping experience for its customers. They have come a very long way from when they first officially opened their doors. Trader Joe’s started when its founder Joe Coulombe wanted to find a way to differentiate his 7-Eleven stores (Schermerhorn, Osborn, Uhl-Bien & Hunt, 2012). In the food retailer industry, Trader Joe’s has developed a process that works well and allows them to be a big competitor.
To be successful a company has to have employees that can effectively and efficiently operate the business. Trader Joe’s knows all about surrounding their company with quality employees. Making sure they hire the right employees has been one of their main reasons for success (Kowitt, 2010). However, to retain loyal employees it’s very important to have a system in place that motivates employees. Thru motivation companies are able to motivate its which ultimately leads to an increase in job satisfaction and performance.
Many companies utilize the Reinforcement Theory to motivate employees. The theory mainly observes the influences that consequences have on individual behavior (Schermerhorn et al., 2012). Like a lot of other companies, Trader Joe’s also makes use of the Reinforcement Theory to motivate its employees. Thru positive reinforcement they are able to increase employee job satisfaction and performance. One way Trader Joe’s motivates its employees is by providing a fun work environment (Bond, 2012). The work environment is all about relaxation, smiling and having a good time.

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