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Transculturation

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Transculturation: A view into culture * Culture is becoming more and more integrated and shared between societies * We can no longer say we are strictly citizens of a country and we have a society that belongs strictly to the one which we live * We are influenced * Culture: everything that human beings do * Behaviors * Objects we create * What we eat * When we eat * How we prepare the food * What we eat in certain situations (cookouts v weddings for example) * Ideas * Media * This process has been evolving since our exodus out of Africa * Our society was not created out of nothing * There are antecedents to all this, even the little things have their history * Developed by Fernando Ortiz * Very old idea * 1940: he wrote a book that has been very influential in international studies * In the introduction, he has a section that he addresses culture * Book about Cuban agriculture and society * He analyzed Cuban society in the 1940s * What he saw is that everybody who was living at the island were not the initial people of those islands. Originals were: * Decimated by viruses * Labor was too much * Mass suicides * Instead of becoming slaves * If your culture is changed, it wasn’t very strong or valid in the first place * Hybrid culture * What can we do to promote a category that will allow us to see these interactions? * Transculturation

* What is Transculturation? * Process by which cultural groups –be by own accord or forced— * (1) Put aside elements of their culture of origin (deculturation) * Example: Have to learn to get rid of old habits * Must learn to drop habits of poor hygiene in order to adapt new ones (higher American standards) * (2) Acquire elements present in the new environment (acculturation) * Example: hygiene behaviors acquired * America has different standards of hygiene than that of Africans and Europeans, so when they come to America they have to adapt to our customs (showers everyday) * (3) Create new ones (neoculturation) * Create new patterns of behavior

* A European Guest * John Smith * European * Change of wardrobe stereotypes * You can tell where people from based on how they dress

* Uprooting * What has come down in American tradition as the “First Thanksgiving” was actually a harvest festival. In the spring of 1621, the colonists planted their first crops in Patuxet’s abandoned fields. While they had limited success with wheat and barley, their corn crop proved very successful, thanks to Squanto (Tisquantum) who taught them how to plant corn in hills, using fish as fertilizer. * They had to give away their patterns in order to survive in their new environment * They had to adapt new techniques * Acculturation * 90% of US households eat turkey on Thanksgiving * 50% of Us households eat turkey on Christmas * Develop rituals for Thanksgiving * Carving the turkey * Passing food around * Expected foods * Neoculturation * Wild turkey Meleagris gallopavo * We have made the turkey who could outrun us something that can fit our needs * New product * Fritos Corn Chips * Salsa * Outsold ketchup in 1991 * Most popular condiment in America * Account for almost half of the sauces sold in the US

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