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Transformation Change

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Transformational Change

Characteristics of Tranformational Change - Radical changes in how members behave at work.
• Change is triggered by environmental and internal disruptions (Industry discontinuities , Product life cycle shifts, and Internal company dynamics)
• Change is aimed at competitive advantage (Uniqueness, Value, Difficult to imitate)
• Change is sytemic and revolutionary
- Reshaping organization's design elements
• Change demands a new organizing paradigm (gamma change)
• Change is driven by senior executives and line management (envisioning, energizing, and enabling)
• Change involves significant learning
- Must learn how to enact the new behaviors
Intergrated Strategic Change - Extends traditional OD process into content oriented discipline of strategic management
• Key Features:
- Strategic Orientation
- Stratic change capability
- Individual and organizations are integrated into the process
• Applications Stages (Strategic analysis, strategic choice, and design and implement the strategic change plan)
Organization Design - Configures the organizations structure, work design, HR practice, and management to guide members' behavior
• Conceptual Framework ( Strategy, Structure, Work Design, HR Practices, and Management / Information Systems)
• Application Stages (Clarify design focus, designing the organization, and implementing the design
Culture Change
• Concept of Organization Culture (artifacts, norms, values, basic assumptions)
• Organization culture and organization effectiveness
- Culture affects performance through its influence on the organization's ability to implement change
• Diagnosing Organization Culture - Requires uncovering and understanding what characterize an organizations culture
• The Behavioral Approach - Emphasizes surface level of organization cultures (Pattern of behaviors that

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